Best practices on how to organize a nationwide World Space Week with almost no budget, Presented at the outreach simposium during IAC2015 in Jerusalem. Authors: Mario Arreola and Carlos Duarte, Mexican Space Agency.

2. IAC-15-E1.6.7
CELEBRATING THE WORLD SPACE WEEK TO REACH A
BROADER AUDIENCE
Mario M. Arreola-Santander
Agencia Espacial Mexicana, Mexico, arreola.mario@aem.gob.mx
Carlos Duarte
Agencia Espacial Mexicana, Mexico, duarte.carlos@aem.gob.mx

3. Mexican Space Agency
• New kid on the block
– Born by law in July 2010
– First appointed Director in November 2011
– Low budget
– Emphasis in using space S&T for solving national problems
– Highly enthusiastic and motivated workforce

4. Outreach
• How to spread the word with no budget?
• Seminars
• Space Art contest
• Science Fairs
• Etc.

5. Outreach
• Promote International Celebrations as
– Yuri’s night
– First happenings:
• Man on the moon,
• Mission MSL Curiosity, etc.
– World Space Week

6. World Space Week
• Pilot project in 2013

7. World Space Week Mexico 2013
• Opening Ceremony at
– Mexican Congress
• S&T Commission
• Astronaut in place
• 10 states answered
• 11 venues
• 9,000 participants

8. World Space Week Mexico 2014
• House of Senate Inaugurated
• Representatives from
– Academia
– Industry
– Government
– ONG
• 22 States participated
• 85 Venues
• 800+ activities; more than
• 75,000+ participants

9. World Space Week Mexico 2015
• Senate Press Conference
• All 32 States
• 175 venues
– Universities
– Museums
– National Youth Institute
– SCT Network PMC
– NGO´s
– Etc.

10. Conclusions
• WSW Celebration is widely accepted in Mexico.
• Success Strategies:
– Win Win approach
– Content Database
• List of activities
• Films and documentaries
• Music titles
• Downloads, etc.
– Networking
– Free publicity
– No money exchange between participants

11. Thanks
Mario M. Arreola-Santander
arreola.mario@aem.gob.mx
Carlos Duarte
duarte.carlos@aem.gob.mx
www.aem.gob.mx
www.haciaelespacio.org
www.educacionespacial.aem.gob.mx