EMIA is a program offered by the Department of Trade and Industry that provides cash grants to promote South African exports and foreign investment. It subsidizes costs related to activities like traveling to trade exhibitions and shows, producing brochures, product registration, and organizing export councils. To qualify, applicants must have a product to export and at least one year of trading history. The benefits provided through EMIA can cover up to 100% of costs for items like airfare, accommodation, freight, brochures, and stand rentals at exhibitions.

1. 1
21/05/2014
Getting hold of the investment
incentives offered by the DTI.
Speaker: Theo Meintjes

2. An overview
Export Marketing &
Investment Assistance
“EMIA”

3. Summary
EMIA
• Purpose
• to promote exports of products
• Foreign investment into SA
• How
• A cash grant on input cost
• What
• Subsidises traveling, brochures, exhibitions,
product registration, formation of councils

4. Main qualifiers
EMIA
• Have a product to export, not a service
• Trading history of at least one year

5. 1. EMIA schemes
EMIA
1. Exhibitions
2. Product registration
3. Primary market research
4. Outward selling missions
5. Inward buying missions
6. Export councils

6. Benefits
EMIA
• Brochures
100% /3 500 per trip
• Stand rental
100%/R50 000
• Product Registration
50%/R300 000
• Airfare
100%/R17 000
• Accommodation
R2 300/day
• Freight
100%/R20 000

7. Benefits: Inward Trade Missions
EMIA
• Organised by approved organisation
or
• One on One
Benefits differ
• Airfare
• Daily allowance
• Car hire

8. Frequently asked questions
EMIA
• Different purpose, eg. sourcing new
equipment
• Visiting shows
• Visiting USA
• More than one person

9. Conclusion
EMIA
• Valuable subsidy
• Reasonable administration
• Popularity during periods of weak currency
causes admin overload
• Some flexibility