Tim Hortons has achieved tremendous franchising success. If you are looking for a franchise business, you can learn from Tim Hortons franchise formula. http://www.cafranchiseopportunities.com/tim-hortons-franchise/. This presentation explores five important lessons that can be learned in taking a close look at Tim Horton's franchise success. By examining the success of Tim Horton's, you can apply these same success criteria in producing a short-list of potential franchises you may consider buying. Please like and share if you have found this helpful.

1. Article
TIM HORTON’S
FRANCHISE SUCCESS
Five Lessons to Learn!
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2. TIM HORTON’S FRANCHISE
Five Lessons to Learn!
Not every franchise can be named for a hockey legend
and not every franchise can experience the same success
as a
Tim Horton’s Franchise.
So what can future franchisees learn from the success of
Tim Hortons to help them select a great franchise for
themselves?
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3. TIM HORTON’S FRANCHISE
Five Lessons to Learn!
Lesson #1: Consistent Customer Experience
A Tim Hortons Franchise or "Timmies", as it is commonly called, offers a consistent cup of
coffee along with flavoured cappuccinos, specialty teas, home-style soups, fresh sandwiches
and fresh baked goods.
The coffee is not a gourmet blend, but a simple, consistently good brew that gets the
customer off to a rousing start in the morning or keeps them going through the day. To
ensure the coffee is always fresh, Tim Hortons serves its coffee within 20 minutes of being
brewed or it's not served at all.
Their facilities are always clean and cheerful without frills or fanfare. They have established
operational procedures and policies that provide consumers the speed and quality of service
they demand. Of course training also likely plays a key role in this consistency as well.
Every franchisee that invests in a Tim Hortons is getting a time-tested, proven business
model that delivers results for those following the system.
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4. TIM HORTON’S FRANCHISE
Five Lessons to Learn!
Lesson #2: Continuous Product Innovation
A Tim Hortons Franchise does not stick with the status quo. The franchisor tests and
adds new products to it menu when it makes sense.
Since 1964, Tim Horton’s has continuously introduced new and appetizing products.
The release of their trademarked “Timbits” has grown to have become a significant
symbol of their success. With over 39 varieties of the bite-sized Timbits, it attracts
customers of all ages, especially youngsters.
Tim Horton’s, slowly began to serve lunch as well as breakfast meals throughout the
day when more variety became a success factor. Soups, sandwiches and chilies
became and strong attraction in Tim Horton’s, providing customers with a wider
menu more reasons to eat at Tim Horton’s during various occasions.
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5. TIM HORTON’S FRANCHISE
Five Lessons to Learn!
Lesson #3: Customer Convenience
A Tim Hortons Franchise understands what it means to succeed in the quick service
restaurant (QSR) category. It is now the largest quick service restaurant in Canada,
with plans of having 4000 stores across Canada by 2013. Most locations are open 24
hours.
A key factor in Tim Hortons success is the emphasis on convenient and speedy
service. The three top factors impacting customer convenience and the success of any
QSR is:
Location, Location, and Location!
When considering the purchase of a franchise in the QSR category, don’t under
estimate the importance of location.
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6. TIM HORTON’S FRANCHISE
Five Lessons to Learn!
Lesson #4: Customer Loyalty
The term “customer loyalty” not only applies to the general public served by a Tim
Hortons Franchise, but it also refers to it’s franchisees. A franchisor that knows what it
takes to develop loyal franchisees focuses on the franchisees success.
Tim Hortons' commitment to maintaining a close relationship with franchisees and the
communities where it operates has helped generate immense customer loyalty, while
building Tim Hortons into one of the most widely recognized consumer brands in
Canada. From animal welfare to children's sporting events, Tim's involvement shows
appreciation for local and national support by giving back to the community. Over 40
percent of customers visit a Tim Hortons outlet four or more times each week.
Customer loyalty will eventually create a recognized brand, but it’s not built overnight.
If you can find a good franchise that simply hasn’t had enough time to build it’s brand,
but it has a loyal customer base, then rest assured that you have found a solid
investment.
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7. TIM HORTON’S FRANCHISE
Five Lessons to Learn!
Lesson #5: Solid Marketing Strategy
The Tim Hortons Franchise has a solid marketing strategy that keeps its brand in the
forefront of its customer base. Because of Tim Horton’s size, it has the luxury of a
large marketing budget, but also the burden of covering a large geographic area.
When considering franchises that do not yet have an established brand and are
working on a limited marketing budget, the importance of a solid marketing strategy
is even more critical because every penny needs to be maximized.
Look for a franchise that can provide you with details around how it drives customers
at the local level using an Internet-based approach. Examine how the company
leverages franchise local Facebook accounts, search engine optimization of franchisee
websites, and sponsored ads like Google Adwords. In today’s world, a franchisor
needs to provide its franchisee with leads through a solid Internet marketing strategy.
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8. TIM HORTON’S FRANCHISE
Five Lessons to Learn!
Summary
Tim Hortons may be a Canadian cultural icon, but their eye is always on the
customer. They have a knack for involving the consumer and making each customer
their reason to exist. There keys to success include a focus on:
• Consistent Customer Experience
• Continuous Product Innovation
• Customer Convenience
• Customer Loyalty
• Solid Marketing Strategy
Before selecting the franchise for you, do you homework and do a thorough franchise
evaluation to increase your chances of finding a franchise that is a good fit for you.
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