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Steve’s Lessons 
“Your time is limited,  
so don't waste it living
someone else's life.” 
From the day he was born on February 24, 1955, Steven Paul Jobs has been blazing his own path. As the
CEO of Apple Computer and CEO and Chairman of Pixar, Jobs is today recognized as one of the top leaders
and visionaries of both the computer and entertainment industries and is worth an estimated $4.4 billion.
Steve Jobs, the mastermind behind Apple's iPhone, iPad, iPod, iMac and iTunes, has died on October 5,
2011, when he was 56 years old. 
Lesson #1: Connect The Dots 
Jobs believes that everything happens for a reason and although that reason may be hard to 
see at the time, sometimes you need to just sit back and have faith that things will work out in 
the end. Trusting your own decisions is often one of the most difficult but necessary and 
rewarding experiences.  
 
“You have to trust
that the dots will
somehow connect in
your future.” 
“You have to trust in 
something – your gut, 
destiny, life, karma,  
whatever. This approach 
has never let me down, 
and it has made all the 
difference in my life.” 
“I didn’t see it then,  
but it turned out that 
getting fired from 
Apple was the best  
thing that could have  
ever happened to me.” 
“It freed me to enter one  
of the most creative periods 
of my life.” Jobs went on to
create NeXT and Pixar and
eventually returned to Apple
when it purchased NeXT.  
“It was awful tasting medicine, but  
I guess the patient needed it.
Sometimes life hits you in the head
with a brick. Don’t lose faith.” 
 
Lesson #2: Don’t Settle 
Jobs knows how lucky he is to have discovered his passion in life at an early age. Jobs considers the passion
he has for his work one of the most important factors behind his immense success. Jobs is now living his
dream life. He continues to work on a daily basis, to experiment and to innovate. He admits that the only
thing that keeps him coming to work every day is his passion. 
“The only way to do great work is to 
love what you do. If you haven’t found 
it yet, keep looking. Don’t settle.” 
 “It gave a tremendous level of self- 
confidence, that through exploration 
and learning one could understand 
seemingly very complex things in  
one’s environment.” 
“The feelings and the  
passion that people put 
into it were completely 
indistinguishable from 
a poet or a painter… 
People put a lot of love 
into these products.”  
“I was worth about over a million dollars when I was twenty-three and over ten million
dollars when I was twenty-four, and over a hundred million dollars when 
I was twenty-five and it wasn't that important because I never did it for the money. Being
the richest man in the cemetery doesn't matter to me. Going to bed  
at night saying we've done something wonderful, that's what matters to me.” 
Lesson #3: Seize The Day 
It has been Jobs’ willingness to seize new opportunities and take the road less traveled that has  
allowed him to rise above his competitors. This has helped Jobs not only become one of the most 
successful entrepreneurs of the 20th century, but has also let him live his dream life. He is both a  
workaholic and a devoted family man and never loses any opportunity to improve upon both.  
“Whenever the answer has been ‘No’ 
for too many days in a row, I know 
I need to change something,”  
“If you live each day as if it was
your last, someday you'll most
certainly be right.”  
“Don't be trapped by dogma – which is living with the results of other  
people's thinking. Don't let the noise of others' opinions drown out your own 
inner voice. They somehow already know what you truly want to become.”  
 
Jobs learned the importance of  
making the most of his time when he 
was diagnosed with cancer in 2004.  
“My doctor advised me to go home  
and get my affairs in order, which is 
doctor’s code for prepare to die.” 
When Jobs spoke at the summer
convocation of Stanford University in
2005, “Remembering that I'll be dead
soon is the most important tool I've ever
encountered to help me make the big
choices in life, because almost
everything – all external expectations, all
pride, all fear of embarrassment or
failure – these things just fall away in  
the face of death, leaving only  
what is truly important.”  
“Remembering that you
are going to die is the
best way I know to
avoid the trap of
thinking you have
something to lose. You
are already naked.
There is no reason not
to follow your heart.” 
Lesson #4: Stay Ahead Of The Pack 
Steve has proven that he is a leader and not a follower. From the Macintosh, which introduced the first
graphical user interface that has since become standard, to the iPod, Jobs has demonstrated that he has the
visionary ideas to keep him ahead of his competition. He has been willing to take risks and go in directions
that others have not realized are available until too late. 
“Innovation is the  
distinction between a 
leader and a follower.” 
“When Apple came up with the Mac,  
IBM was spending at least 100 times 
more on R&D. It's not about money.  
It's about the people you have, how  
you're led, and how much you get it." 
“To turn really interesting ideas and  
fledgling technologies into a company  
that can continue to innovate for years, 
it requires a lot of disciplines.”  
“The system is that there is no system, but that doesn’t mean we don’t have process.”
Process, according to Jobs, makes for greater efficiency. But, in order to encourage
experimentation and innovation, Jobs tries to create an environment that nurtures a free-
flow of ideas.  
“It comes from saying no to 1,000 things to make sure we don’t get on the 
wrong track or try to do too much. We’re always thinking about new markets 
we could enter, but it’s only by saying no that you can concentrate on the  
things that are really important.” 
Lesson #5: Think In Broad Terms 
From his marketing campaigns to his leadership style to his partnerships, Jobs has continually 
demonstrated his superior knack for the business world. Jobs was a born leader with a vision 
that would not be overshadowed. From product to promotion, Jobs understood what it took  
to be successful in the business world – creativity and an understanding of the bigger picture. 
“The broader one’s  
understanding of the
human 
experience, the better  
designs we will have.” 
“A lot of people in our industry
haven’t had very diverse
experiences. They don’t have
enough dots to connect, and
they end up with very linear
solutions, without  
a broad perspective on the
problem.”  
“Your work is going to fill a large 
part of your life, and the only way 
to be truly satisfied is to do what  
you believe is great work.”  
"We are deeply saddened to 
announce that Steve Jobs passed 
away today. Steve's brilliance,  
passion and energy were the  
source of countless innovations 
that enrich and improve all of our 
lives. The world is immeasurably 
better because of Steve. His  
greatest love was for his wife,  
Laurene, and his family. Our 
hearts go out to them and to all 
who were touched by his 
extraordinary gifts."  
 
- Apple's board of directors. 
5/10/2011  
R.I.P. The Great Man! - Sompong Yusoontorn 
“I think we’re having fun. 
I think our customers  
really like our products. 
And we’re always trying 
to do better.” 
 
Steve Jobs 
1955-2011 
 

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Steve´s Lessons

  • 2. “Your time is limited,   so don't waste it living someone else's life.” 
  • 3. From the day he was born on February 24, 1955, Steven Paul Jobs has been blazing his own path. As the CEO of Apple Computer and CEO and Chairman of Pixar, Jobs is today recognized as one of the top leaders and visionaries of both the computer and entertainment industries and is worth an estimated $4.4 billion. Steve Jobs, the mastermind behind Apple's iPhone, iPad, iPod, iMac and iTunes, has died on October 5, 2011, when he was 56 years old. 
  • 4. Lesson #1: Connect The Dots  Jobs believes that everything happens for a reason and although that reason may be hard to  see at the time, sometimes you need to just sit back and have faith that things will work out in  the end. Trusting your own decisions is often one of the most difficult but necessary and  rewarding experiences.    
  • 5. “You have to trust that the dots will somehow connect in your future.” 
  • 6. “You have to trust in  something – your gut,  destiny, life, karma,   whatever. This approach  has never let me down,  and it has made all the  difference in my life.” 
  • 7. “I didn’t see it then,   but it turned out that  getting fired from  Apple was the best   thing that could have   ever happened to me.” 
  • 8. “It freed me to enter one   of the most creative periods  of my life.” Jobs went on to create NeXT and Pixar and eventually returned to Apple when it purchased NeXT.  
  • 9. “It was awful tasting medicine, but   I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith.”   
  • 10. Lesson #2: Don’t Settle  Jobs knows how lucky he is to have discovered his passion in life at an early age. Jobs considers the passion he has for his work one of the most important factors behind his immense success. Jobs is now living his dream life. He continues to work on a daily basis, to experiment and to innovate. He admits that the only thing that keeps him coming to work every day is his passion. 
  • 11. “The only way to do great work is to  love what you do. If you haven’t found  it yet, keep looking. Don’t settle.” 
  • 12.  “It gave a tremendous level of self-  confidence, that through exploration  and learning one could understand  seemingly very complex things in   one’s environment.” 
  • 13. “The feelings and the   passion that people put  into it were completely  indistinguishable from  a poet or a painter…  People put a lot of love  into these products.”  
  • 14. “I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when  I was twenty-five and it wasn't that important because I never did it for the money. Being the richest man in the cemetery doesn't matter to me. Going to bed   at night saying we've done something wonderful, that's what matters to me.” 
  • 15. Lesson #3: Seize The Day  It has been Jobs’ willingness to seize new opportunities and take the road less traveled that has   allowed him to rise above his competitors. This has helped Jobs not only become one of the most  successful entrepreneurs of the 20th century, but has also let him live his dream life. He is both a   workaholic and a devoted family man and never loses any opportunity to improve upon both.  
  • 16. “Whenever the answer has been ‘No’  for too many days in a row, I know  I need to change something,”  
  • 17. “If you live each day as if it was your last, someday you'll most certainly be right.”  
  • 18. “Don't be trapped by dogma – which is living with the results of other   people's thinking. Don't let the noise of others' opinions drown out your own  inner voice. They somehow already know what you truly want to become.”    
  • 19. Jobs learned the importance of   making the most of his time when he  was diagnosed with cancer in 2004.   “My doctor advised me to go home   and get my affairs in order, which is  doctor’s code for prepare to die.” 
  • 20. When Jobs spoke at the summer convocation of Stanford University in 2005, “Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life, because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in   the face of death, leaving only   what is truly important.”  
  • 21. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” 
  • 22. Lesson #4: Stay Ahead Of The Pack  Steve has proven that he is a leader and not a follower. From the Macintosh, which introduced the first graphical user interface that has since become standard, to the iPod, Jobs has demonstrated that he has the visionary ideas to keep him ahead of his competition. He has been willing to take risks and go in directions that others have not realized are available until too late. 
  • 23. “Innovation is the   distinction between a  leader and a follower.” 
  • 24. “When Apple came up with the Mac,   IBM was spending at least 100 times  more on R&D. It's not about money.   It's about the people you have, how   you're led, and how much you get it." 
  • 25. “To turn really interesting ideas and   fledgling technologies into a company   that can continue to innovate for years,  it requires a lot of disciplines.”  
  • 26. “The system is that there is no system, but that doesn’t mean we don’t have process.” Process, according to Jobs, makes for greater efficiency. But, in order to encourage experimentation and innovation, Jobs tries to create an environment that nurtures a free- flow of ideas.  
  • 27. “It comes from saying no to 1,000 things to make sure we don’t get on the  wrong track or try to do too much. We’re always thinking about new markets  we could enter, but it’s only by saying no that you can concentrate on the   things that are really important.” 
  • 28. Lesson #5: Think In Broad Terms  From his marketing campaigns to his leadership style to his partnerships, Jobs has continually  demonstrated his superior knack for the business world. Jobs was a born leader with a vision  that would not be overshadowed. From product to promotion, Jobs understood what it took   to be successful in the business world – creativity and an understanding of the bigger picture. 
  • 29. “The broader one’s   understanding of the human  experience, the better   designs we will have.” 
  • 30. “A lot of people in our industry haven’t had very diverse experiences. They don’t have enough dots to connect, and they end up with very linear solutions, without   a broad perspective on the problem.”  
  • 31. “Your work is going to fill a large  part of your life, and the only way  to be truly satisfied is to do what   you believe is great work.”  
  • 32. "We are deeply saddened to  announce that Steve Jobs passed  away today. Steve's brilliance,   passion and energy were the   source of countless innovations  that enrich and improve all of our  lives. The world is immeasurably  better because of Steve. His   greatest love was for his wife,   Laurene, and his family. Our  hearts go out to them and to all  who were touched by his  extraordinary gifts."     - Apple's board of directors.  5/10/2011  
  • 33. R.I.P. The Great Man! - Sompong Yusoontorn  “I think we’re having fun.  I think our customers   really like our products.  And we’re always trying  to do better.”    Steve Jobs  1955-2011