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China’s outbound tourism in 2009 remedy or casualty
 

China’s outbound tourism in 2009 remedy or casualty

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Analysis of the Chinese Tourism market situation in 2009 by COTRI's director Prof. Dr. Wolfgang Georg Arlt in the ITB Fair in Berlin.

Analysis of the Chinese Tourism market situation in 2009 by COTRI's director Prof. Dr. Wolfgang Georg Arlt in the ITB Fair in Berlin.

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    China’s outbound tourism in 2009 remedy or casualty China’s outbound tourism in 2009 remedy or casualty Presentation Transcript

    • China Outbound Tourism Research Institute Prof. Dr. Wolfgang Georg Arlt COTRI China Outbound Tourism Research Institute China’s Outbound tourism in 2009 - Remedy or Casualty?Chinese Inbound Tourism to EuropeITB Berlin 2009March 13th Powered by
    • China Outbound Tourism Research InstituteChina in 2008: A turbulent year!TibetTorchSichuan EarthquakeOlympic GamesChinese Stock & Real estate crashWorld Economic Crisis Powered by
    • China Outbound Tourism Research InstituteShanghai Composite Index as compared to Dow Jones Index(March 6th 2007 – March 6th 2009) Powered by
    • China Outbound Tourism Research Institute China’s Outbound Tourism 2008Outbound 2008:46 million trips90% inside Asia10% outside Asia2007: 41 millionEstimate 2009:50 million Powered by
    • China Outbound Tourism Research InstituteChinese Outbound Tourism as part of Global Tourism 2008:  App. 930 million international travellers  East Asias share in spending: > 16% of global total  Chinas share: app. 5% in number of travelers and in total spending  China since 2004 Asias biggest tourism source market (including trips to Hong Kong and Macao)  China from 2009 probably Asias biggest tourism source market (excluding trips to Hong Kong and Macao)  But: Spending on international tourism per person in China still below 30 US$/year! (World average 100 US$) Powered by
    • China Outbound Tourism Research InstituteLong-term problems of China’s Outbound Tourism still not resolved:VISAINVITATION LETTERSZERO-DOLLAR TOURSNO BRANDS FOR QUALITY TRAVELNO COMPREHENSIVE LEGISLATION Powered by
    • China Outbound Tourism Research InstituteBut:Example Boycott of Galeries Lafayette, ParisFebruary 2008: Counterfeit Money IncidentApril 2008: Torch Incident in ParisSeptember 2008: Normal business with Chinese tourists Powered by
    • China Outbound Tourism Research InstituteChina’s Outbound tourism in 2009:Remedy in turbulent times  The World Economic Crisis is challenging many conventional wisdoms  Destinations are seriously looking for new customers  Now is the time to attract the top-end of the Chinese market with customized products Powered by
    • China Outbound Tourism Research InstituteChina’s Outbound tourism in 2009Remedy in turbulent times  Rich people stay rich (enough) in China  Quality products can earn money  Status factor “International Traveler” intact  New opportunities for USA and its neighbours  New opportunities for “smaller” destinations Powered by
    • China Outbound Tourism Research InstituteThe Big PictureOf 531 executives and managers living in and outside China, 22% ofrespondents think that in 2020 China will be the world leader, 33% think thatChina will be the origin of the world’s top brands, and 15% think that Chinawill become the world’s innovator. Total: 70% (IMD 2008) Powered by
    • China Outbound Tourism Research InstituteConclusion   China is the economy ranked as the least risky among all emerging markets (The Economist 2/2009)   With growing Chinese investment overseas, Chinese MICE tourism is growing as well   Chinese outbound tourism is here to stay   Quality, Chinese version, is the key Powered by
    • China Outbound Tourism Research InstituteThank youfor yourattention! www.china-outbound.com Powered by
    • China Outbound Tourism Research InstituteContact information  Powered by