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The Voice of Luxury: Social Media and Luxury Brands in China (GroupM China and CIC)

by on Sep 02, 2011

  • 12,801 views

A collaborative research effort by GroupM Knowledge China and CIC has unveiled Chinese consumers’ behavior and interests in interacting with luxury brands in China. Using the foremost social media ...

A collaborative research effort by GroupM Knowledge China and CIC has unveiled Chinese consumers’ behavior and interests in interacting with luxury brands in China. Using the foremost social media analytical technologies to collect over 2.7 million consumer comments in the Chinese social media arena, the research findings equip advertisers in the luxury industry to navigate the complex culture and fragmented landscape of China’s digital space, and to effectively participate in the conversation.

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http://localhost 1903
http://www.jingdaily.com 587
http://192.168.1.101 404
http://mosnarcommunications.com 63
https://jingdaily.com 7
http://tunguyen239.wordpress.com 6
http://www.twylah.com 3
http://www.google.com 1
http://bl154w.blu154.mail.live.com 1
http://jingdaily.com 1
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The Voice of Luxury: Social Media and Luxury Brands in China (GroupM China and CIC) The Voice of Luxury: Social Media and Luxury Brands in China (GroupM China and CIC) Document Transcript