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The Voice of Luxury: Social Media and Luxury Brands in China (GroupM China and CIC)

by on Sep 02, 2011

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A collaborative research effort by GroupM Knowledge China and CIC has unveiled Chinese consumers’ behavior and interests in interacting with luxury brands in China. Using the foremost social media ...

A collaborative research effort by GroupM Knowledge China and CIC has unveiled Chinese consumers’ behavior and interests in interacting with luxury brands in China. Using the foremost social media analytical technologies to collect over 2.7 million consumer comments in the Chinese social media arena, the research findings equip advertisers in the luxury industry to navigate the complex culture and fragmented landscape of China’s digital space, and to effectively participate in the conversation.

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The Voice of Luxury: Social Media and Luxury Brands in China (GroupM China and CIC) The Voice of Luxury: Social Media and Luxury Brands in China (GroupM China and CIC) Document Transcript