education

1. How are dominant ideologies about
women constructed in the media?
Look for examples of resources that construct these ideologies.
-TV shows (characters)
-Broadcast and print news
-social media
-ADVERTISING
• Why are these ideologies constructed? Who benefits and how?
• Who are they targeting?
• Investigate #HE4SHE / #heforshe – how does social networking and new and digital media help
audiences challenge these dominant ideologies?
• How does this tie into the idea of Marxism? (The beorgiouise vs the proletariat for capital gain?)
• How does this tie in to Hegemony? (The idea that the messages are communicated in such a way
that the proletariat believe the dominant ideologies and do not feel they can challenge it in any
way?)
• How does dominant ideologies tie into this? (The idea that the Beogiousie’s ideas and beliefs are
correct and should be shared by all)
• How does Baudrillard’s hyper realism tie into this?
• Orange is the new black – how does the show conform to or challenge dominant ideologies about
women.
• Nikki Minaj – Anaconda - how does the show conform to or challenge dominant ideologies about
women.

2. • Finalise your question
• Identify media texts that you can focus on.
• What are the themes of your question? (genre?
Conventions? Audience? Institutions? Etc)
• What theory can you apply?
• How are you going to organise your response? (A rough
plan)
• What are you going to produce in support of this?
(production)
• Use books and Google Scholar for some research today.