Managing Career Development <br />Through LinkedIn and Social Media!<br />Presented by Chris Muccio<br />September 2011<br />
Where Were You 17 Years Ago?<br />
In Gator Time…<br />1994 Opening Day<br />Vs New Mexico State<br />Threw Gator record 7 TD’s<br />
Mobile was different <br />
Music was different<br />
“Must See” TV was different<br />
The “web” was different<br />By Graduation<br />First Day<br />
My First Laptop<br />Compaq<br />286 Processor<br />DOS Based<br />Size of a small Suitcase<br />
Cutting Edge!<br />2 Computer Labs – 1 w/24 hour access<br />Desktops with 150 Mgs of Storage<br />Windows 3.1<br />2 size...
So???<br />
Since Sept. 2010<br />Sept ‘ 10 - # of Users – LI 80M  FB = 500 M<br />Social Network Premiers – Oct. 1st 2010<br />“Arab ...
“Social Centric” Graduate Business Students<br />
“The Basics”<br />
What is Social Media?<br />Conversation<br />Social Media is a <br /><ul><li>Social Media  a Conversation (on an exponent...
Conversations Relationships
Relationships Opportunities</li></ul>“The Basics”<br />
Facebook vs LinkedIn<br />Meeting and relationship building with (new & existing) business contacts<br />Value<br />Conver...
Student Generated Questions<br />
#1 – Where do I start?<br />Your Value<br />Creating Perception<br />Understanding how to “compete”<br />Standing out in a...
Rebranding Shreddies<br />12<br />
#1 – Where do I start?<br />Your Value<br />Creating Perception<br />Understanding how to “compete”<br />Standing out in a...
Your Value<br />1<br />Express Your Unique Selling proposition  (USP) in 3 Seconds or Less<br />2<br />3<br />1<br />Diffe...
 140 characters
 2 lines</li></ul>2<br /><ul><li>12 words or less
 Under 1 minute of video
 etc</li></li></ul><li>#1 – Where do I start?<br />Your Value<br />Creating Perception<br />Understanding how to “compete”...
Your Value<br />Standing Out in a crowd<br />Billy Johnson <br />Differentiate your value from your competition<br />2<br ...
Professional Headline<br />3 Second Bumper Sticker<br />Immediate Branding / Virtually Omnipresent<br />Billy Johnson <br ...
Professional Headline<br />3 Second Bumper Sticker<br />Immediate Branding / Virtually Omnipresent<br />Billy Johnson <br ...
#2 - How do I build a target list of companies when I really don’t know who I should be targeting<br />Define Direction<br...
Multiple Ways…<br />Learning about Industries – LinkedIn News<br />Learn from Others - Review LinkedIn Answers <br />Resea...
#3 – What can I do to my Profile to help me get noticed by Companies and Recruiters<br />
Why is your Profile Important?<br />Let’s introduce you to Bob Smith<br />Bob Smith<br />Perhaps you met him networking<br...
Convert Curiosity into Relationships <br />People go to your Profile for many reasons – Curiosity is a big one<br /><ul><l...
71 % over 35
Household Income  $109,703
54 % over $100,000
Male		64%
95% Are College Educated
37% Are Post-Grads
C-Level Executives	7.8%
EVP/SVP 6.5%
50% are Business Decision Makers </li></ul>Your Profile is a passive way to engage with someone who is curious about you<b...
Your Profile is a Billboard for You<br />John Jones<br />http://www.linkedin.com/pub/JohnJones<br />/3/283/578<br />
Your Profile is a Billboard for You<br />John Jones<br />Photo<br />Your Brand with a 3 Second Bumper Sticker<br />175 Dir...
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Sept 9, 2011 - University of Florida Graduate Program Career Development Day - Social Media

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This presentation was given to the University of Florida Graduate Business Students attending Career Development Day - Sept. 9, 2011. The topic was social media and its impact on their career search.

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  • Why am I taking you for a walk down memory lane?Because we share something in common that is very significant – we both were coming out of the UF MBA during a massive change in technologyFor me it was Win 95, desktop computing and Y2KFor you it all about social media and I want to share some things with you to help you maximize your effectiveness with it and…. It doesn’t take 17 years for change to occur!
  • You are the cutting edge of social centric graduate business students and you need to know how to effectively get plugged into social media to manage your career search and career progression. To me that starts with understanding the big picture and the key steps within it
  • Sept 9, 2011 - University of Florida Graduate Program Career Development Day - Social Media

    1. 1. Managing Career Development <br />Through LinkedIn and Social Media!<br />Presented by Chris Muccio<br />September 2011<br />
    2. 2. Where Were You 17 Years Ago?<br />
    3. 3. In Gator Time…<br />1994 Opening Day<br />Vs New Mexico State<br />Threw Gator record 7 TD’s<br />
    4. 4. Mobile was different <br />
    5. 5. Music was different<br />
    6. 6. “Must See” TV was different<br />
    7. 7. The “web” was different<br />By Graduation<br />First Day<br />
    8. 8. My First Laptop<br />Compaq<br />286 Processor<br />DOS Based<br />Size of a small Suitcase<br />
    9. 9. Cutting Edge!<br />2 Computer Labs – 1 w/24 hour access<br />Desktops with 150 Mgs of Storage<br />Windows 3.1<br />2 sizes of Floppies<br />Microsoft Office<br /> 8” 5.25” 3.5” <br />
    10. 10. So???<br />
    11. 11. Since Sept. 2010<br />Sept ‘ 10 - # of Users – LI 80M FB = 500 M<br />Social Network Premiers – Oct. 1st 2010<br />“Arab Spring” – Spring 2011<br />$10 B LinkedIn IPO – May 2011<br />Rep. Weiner & Twitter – June 2011<br />MySpace – sold – June 2011<br />Today - # of Users – LI=120M FB = 750 M<br />
    12. 12. “Social Centric” Graduate Business Students<br />
    13. 13. “The Basics”<br />
    14. 14. What is Social Media?<br />Conversation<br />Social Media is a <br /><ul><li>Social Media  a Conversation (on an exponential scale)
    15. 15. Conversations Relationships
    16. 16. Relationships Opportunities</li></ul>“The Basics”<br />
    17. 17. Facebook vs LinkedIn<br />Meeting and relationship building with (new & existing) business contacts<br />Value<br />Conversation with EXISTING social contacts<br />“The Basics”<br />Attention Required<br />Immediate Gratification<br />INCREMENTAL gratification through relationship building with BUSINESS contacts<br />Analogy<br />Networking over Happy Hour<br />Networking over Cocktail Hour<br />If you don’t have a LinkedIn Account, you should consider one now!<br />
    18. 18. Student Generated Questions<br />
    19. 19. #1 – Where do I start?<br />Your Value<br />Creating Perception<br />Understanding how to “compete”<br />Standing out in a crowd<br />1<br />Your Value<br />
    20. 20. Rebranding Shreddies<br />12<br />
    21. 21. #1 – Where do I start?<br />Your Value<br />Creating Perception<br />Understanding how to “compete”<br />Standing out in a crowd<br />1<br />Your Value<br />
    22. 22. Your Value<br />1<br />Express Your Unique Selling proposition (USP) in 3 Seconds or Less<br />2<br />3<br />1<br />Differentiates your value from your competition<br />Need a whole new way to brand<br /><ul><li> “at a glance”
    23. 23. 140 characters
    24. 24. 2 lines</li></ul>2<br /><ul><li>12 words or less
    25. 25. Under 1 minute of video
    26. 26. etc</li></li></ul><li>#1 – Where do I start?<br />Your Value<br />Creating Perception<br />Understanding how to “compete”<br />Standing out in a crowd<br />1<br />Your Value<br />
    27. 27. Your Value<br />Standing Out in a crowd<br />Billy Johnson <br />Differentiate your value from your competition<br />2<br />Does this?<br />
    28. 28. Professional Headline<br />3 Second Bumper Sticker<br />Immediate Branding / Virtually Omnipresent<br />Billy Johnson <br />Billy Johnson <br />
    29. 29. Professional Headline<br />3 Second Bumper Sticker<br />Immediate Branding / Virtually Omnipresent<br />Billy Johnson <br />Billy Johnson <br />
    30. 30. #2 - How do I build a target list of companies when I really don’t know who I should be targeting<br />Define Direction<br />Learn about industries<br />Next Career Opportunity<br />Your Value & <br />Manage Reputation<br />Their Value Requirements<br />Research Companies<br />
    31. 31. Multiple Ways…<br />Learning about Industries – LinkedIn News<br />Learn from Others - Review LinkedIn Answers <br />Researching Companies & People – Company Follow<br />Job Search – Via Job Search Function or Via Group Postings<br />Goldman Sachs<br />
    32. 32. #3 – What can I do to my Profile to help me get noticed by Companies and Recruiters<br />
    33. 33. Why is your Profile Important?<br />Let’s introduce you to Bob Smith<br />Bob Smith<br />Perhaps you met him networking<br />or<br />Received an email and saw he was on LinkedIn<br />or<br />Came across his name in a LinkedIn Search<br />Contact Bob Smith<br />If you arrived at this Profile, what would you do next?<br />Bob_Smith@yahoo.com<br />
    34. 34. Convert Curiosity into Relationships <br />People go to your Profile for many reasons – Curiosity is a big one<br /><ul><li>Average Age 41
    35. 35. 71 % over 35
    36. 36. Household Income $109,703
    37. 37. 54 % over $100,000
    38. 38. Male 64%
    39. 39. 95% Are College Educated
    40. 40. 37% Are Post-Grads
    41. 41. C-Level Executives 7.8%
    42. 42. EVP/SVP 6.5%
    43. 43. 50% are Business Decision Makers </li></ul>Your Profile is a passive way to engage with someone who is curious about you<br />A Maximized Profile Can Effectively Communicate for You<br />
    44. 44. Your Profile is a Billboard for You<br />John Jones<br />http://www.linkedin.com/pub/JohnJones<br />/3/283/578<br />
    45. 45. Your Profile is a Billboard for You<br />John Jones<br />Photo<br />Your Brand with a 3 Second Bumper Sticker<br />175 Direct Connections<br />http://www.linkedin.com/pub/JohnJones<br />/3/283/578<br />Directing Web Traffic<br />????<br />Vanity Link<br />Key Words<br />
    46. 46. Generating Attention<br />In Person<br />Email Signature<br />Being Active on Social Media<br />Integrate my activities<br />LinkedIn Introductions (relationship build)<br />Through Referrals<br />Students<br />Faculty & Staff<br />
    47. 47. #4 – How do I “cold call” on LinkedIn to make contacts?<br />Is there a “protocol”?<br />
    48. 48. Making Contacts<br />Try to make it as “warm” as possible<br />Common connections<br />Common interests<br />Provide “Value”<br />LinkedIn Invitations<br />Sending<br />Receiving<br />Sustaining Communication <br />
    49. 49. Invitations<br />Personalized<br />Default<br />LinkedIn<br />John Jones has indicated you are a Friend:<br /> <br />Hi Chris,<br />Pleasure meeting you yesterday and look forward to talking further about growing your revenue. I know you mentioned you were busy and we can set it up to provide you value, at your convenience. <br />I'd also like to add you to my professional network on LinkedIn. <br />- John <br />View Invitation from John Jones <br />LinkedIn<br />John Jones has indicated you are a Friend:<br /> <br />I'd like to add you to my professional network on LinkedIn. - John <br />View Invitation from John Jones <br />Refrain from using the default invite alone<br /> I'd like to add you to my professional network on LinkedIn.<br />Manage “the invite space allowed” (300 Characters)<br />
    50. 50. #5 – I’m new to Linkedin, are there simple ways for me to make this “pop”?<br />
    51. 51. 4 Simple Ways to Make Your LinkedIn Profile “Pop”<br />Fine tune the way you describe yourself in your Professional Headline<br />LinkedIn Vanity Link – make it easy to find you<br />Get your Profile to 100% completion<br />Leverage the power of the Invite function<br />Short, Concise, ….Your Name = Fill in the Blank<br />Can you add this to your business card?<br />Seven elements<br />Start, build and grow relationships<br />
    52. 52. #6 – What steps are available to enable me to manage my reputation online? <br />
    53. 53. Reputation Management<br />Monitor your name <br /><ul><li>via Google Alerts
    54. 54. via LinkedIn’s Company Buzz (monitors Twitter)
    55. 55. via www.Addictomatic.com</li></ul>(Use for Research too!)<br />75,000,000 “negative 30 sec commercials”<br />
    56. 56. #7 – Can you share an overview on using LinkedIn?<br />
    57. 57. Free @www.CFOStrategist.com<br />Sign up for LinkedIn<br />Business Application<br />Using as a Business Tool<br />Maximized Profile<br />LinkedIn Profile Data<br />Participation<br />Consistent and Value Driven<br />Invitations<br /><ul><li> Sending Invitations
    58. 58. Reply to Invites</li></ul>Sales Tool<br />“Virtual Prospecting” Supplement existing sales structure<br />Professional Headline<br />Brand at a Glance<br />Vanity Link<br />Make it easy to be found<br />Managing Connections<br /><ul><li> Tags
    59. 59. Notes for Contacts</li></ul>Relationship Building<br />w/Prospects & Customers<br />LinkedIn Groups<br /><ul><li> Join & Participate
    60. 60. Create your own</li></ul>3 Links<br />Ability to direct web traffic<br />Your Network<br /><ul><li> Actively via LinkedIn email
    61. 61. Permission Based – status updates</li></ul>Marketing & Branding<br />Differentiating key people & business from competition<br />Job Search<br />100% complete Profile<br /><ul><li>Photo
    62. 62. Specialties
    63. 63. Summary
    64. 64. Education
    65. 65. Current Position
    66. 66. 2 Previous Positions
    67. 67. 3 recommendations</li></ul>LinkedIn Answers<br /><ul><li> Answer Questions
    68. 68. Ask Questions
    69. 69. Use for Research</li></ul>Talent Acquisition<br />Fantastic search tools<br />Mobile Usage<br />Smart Phones – iPhone, etc<br />Reputation Management<br />“Early warning system”<br />LinkedIn Applications<br />Contact Settings<br />Your Closing Pitch<br />Operational Efficiency<br />Customer-only Groups<br />Permission based marketing<br />
    70. 70. About Me<br />Social Fusion – Delivering Sustainable Interactive Solutions to Drive Significant Business Revenue<br />
    71. 71. Connect with me <br />Connect with me on LinkedIn<br />www.LinkedIn.com/in/ChrisMuccio<br /><ul><li> Receive a copy of Today’s PPT</li></li></ul><li>Thank You! <br />Good Luck!<br />And Go Gators!!<br />www.LinkToProsper.com/amazon<br />
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