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Managing Career Development <br />Through LinkedIn and Social Media!<br />Presented by Chris Muccio<br />September 2011<br />
Where Were You 17 Years Ago?<br />
In Gator Time…<br />1994 Opening Day<br />Vs New Mexico State<br />Threw Gator record 7 TD’s<br />
Mobile was different <br />
Music was different<br />
“Must See” TV was different<br />
The “web” was different<br />By Graduation<br />First Day<br />
My First Laptop<br />Compaq<br />286 Processor<br />DOS Based<br />Size of a small Suitcase<br />
Cutting Edge!<br />2 Computer Labs – 1 w/24 hour access<br />Desktops with 150 Mgs of Storage<br />Windows 3.1<br />2 size...
So???<br />
Since Sept. 2010<br />Sept ‘ 10 - # of Users – LI 80M  FB = 500 M<br />Social Network Premiers – Oct. 1st 2010<br />“Arab ...
“Social Centric” Graduate Business Students<br />
“The Basics”<br />
What is Social Media?<br />Conversation<br />Social Media is a <br /><ul><li>Social Media  a Conversation (on an exponent...
Conversations Relationships
Relationships Opportunities</li></ul>“The Basics”<br />
Facebook vs LinkedIn<br />Meeting and relationship building with (new & existing) business contacts<br />Value<br />Conver...
Student Generated Questions<br />
#1 – Where do I start?<br />Your Value<br />Creating Perception<br />Understanding how to “compete”<br />Standing out in a...
Rebranding Shreddies<br />12<br />
#1 – Where do I start?<br />Your Value<br />Creating Perception<br />Understanding how to “compete”<br />Standing out in a...
Your Value<br />1<br />Express Your Unique Selling proposition  (USP) in 3 Seconds or Less<br />2<br />3<br />1<br />Diffe...
 140 characters
 2 lines</li></ul>2<br /><ul><li>12 words or less
 Under 1 minute of video
 etc</li></li></ul><li>#1 – Where do I start?<br />Your Value<br />Creating Perception<br />Understanding how to “compete”...
Your Value<br />Standing Out in a crowd<br />Billy Johnson <br />Differentiate your value from your competition<br />2<br ...
Professional Headline<br />3 Second Bumper Sticker<br />Immediate Branding / Virtually Omnipresent<br />Billy Johnson <br ...
Professional Headline<br />3 Second Bumper Sticker<br />Immediate Branding / Virtually Omnipresent<br />Billy Johnson <br ...
#2 - How do I build a target list of companies when I really don’t know who I should be targeting<br />Define Direction<br...
Multiple Ways…<br />Learning about Industries – LinkedIn News<br />Learn from Others - Review LinkedIn Answers <br />Resea...
#3 – What can I do to my Profile to help me get noticed by Companies and Recruiters<br />
Why is your Profile Important?<br />Let’s introduce you to Bob Smith<br />Bob Smith<br />Perhaps you met him networking<br...
Convert Curiosity into Relationships <br />People go to your Profile for many reasons – Curiosity is a big one<br /><ul><l...
71 % over 35
Household Income  $109,703
54 % over $100,000
Male		64%
95% Are College Educated
37% Are Post-Grads
C-Level Executives	7.8%
EVP/SVP 6.5%
50% are Business Decision Makers </li></ul>Your Profile is a passive way to engage with someone who is curious about you<b...
Your Profile is a Billboard for You<br />John Jones<br />http://www.linkedin.com/pub/JohnJones<br />/3/283/578<br />
Your Profile is a Billboard for You<br />John Jones<br />Photo<br />Your Brand with a 3 Second Bumper Sticker<br />175 Dir...
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Sept 9, 2011 - University of Florida Graduate Program Career Development Day - Social Media

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This presentation was given to the University of Florida Graduate Business Students attending Career Development Day - Sept. 9, 2011. The topic was social media and its impact on their career search.

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Sept 9, 2011 - University of Florida Graduate Program Career Development Day - Social Media

  1. 1. Managing Career Development <br />Through LinkedIn and Social Media!<br />Presented by Chris Muccio<br />September 2011<br />
  2. 2. Where Were You 17 Years Ago?<br />
  3. 3. In Gator Time…<br />1994 Opening Day<br />Vs New Mexico State<br />Threw Gator record 7 TD’s<br />
  4. 4. Mobile was different <br />
  5. 5. Music was different<br />
  6. 6. “Must See” TV was different<br />
  7. 7. The “web” was different<br />By Graduation<br />First Day<br />
  8. 8. My First Laptop<br />Compaq<br />286 Processor<br />DOS Based<br />Size of a small Suitcase<br />
  9. 9. Cutting Edge!<br />2 Computer Labs – 1 w/24 hour access<br />Desktops with 150 Mgs of Storage<br />Windows 3.1<br />2 sizes of Floppies<br />Microsoft Office<br /> 8” 5.25” 3.5” <br />
  10. 10. So???<br />
  11. 11. Since Sept. 2010<br />Sept ‘ 10 - # of Users – LI 80M FB = 500 M<br />Social Network Premiers – Oct. 1st 2010<br />“Arab Spring” – Spring 2011<br />$10 B LinkedIn IPO – May 2011<br />Rep. Weiner & Twitter – June 2011<br />MySpace – sold – June 2011<br />Today - # of Users – LI=120M FB = 750 M<br />
  12. 12. “Social Centric” Graduate Business Students<br />
  13. 13. “The Basics”<br />
  14. 14. What is Social Media?<br />Conversation<br />Social Media is a <br /><ul><li>Social Media  a Conversation (on an exponential scale)
  15. 15. Conversations Relationships
  16. 16. Relationships Opportunities</li></ul>“The Basics”<br />
  17. 17. Facebook vs LinkedIn<br />Meeting and relationship building with (new & existing) business contacts<br />Value<br />Conversation with EXISTING social contacts<br />“The Basics”<br />Attention Required<br />Immediate Gratification<br />INCREMENTAL gratification through relationship building with BUSINESS contacts<br />Analogy<br />Networking over Happy Hour<br />Networking over Cocktail Hour<br />If you don’t have a LinkedIn Account, you should consider one now!<br />
  18. 18. Student Generated Questions<br />
  19. 19. #1 – Where do I start?<br />Your Value<br />Creating Perception<br />Understanding how to “compete”<br />Standing out in a crowd<br />1<br />Your Value<br />
  20. 20. Rebranding Shreddies<br />12<br />
  21. 21. #1 – Where do I start?<br />Your Value<br />Creating Perception<br />Understanding how to “compete”<br />Standing out in a crowd<br />1<br />Your Value<br />
  22. 22. Your Value<br />1<br />Express Your Unique Selling proposition (USP) in 3 Seconds or Less<br />2<br />3<br />1<br />Differentiates your value from your competition<br />Need a whole new way to brand<br /><ul><li> “at a glance”
  23. 23. 140 characters
  24. 24. 2 lines</li></ul>2<br /><ul><li>12 words or less
  25. 25. Under 1 minute of video
  26. 26. etc</li></li></ul><li>#1 – Where do I start?<br />Your Value<br />Creating Perception<br />Understanding how to “compete”<br />Standing out in a crowd<br />1<br />Your Value<br />
  27. 27. Your Value<br />Standing Out in a crowd<br />Billy Johnson <br />Differentiate your value from your competition<br />2<br />Does this?<br />
  28. 28. Professional Headline<br />3 Second Bumper Sticker<br />Immediate Branding / Virtually Omnipresent<br />Billy Johnson <br />Billy Johnson <br />
  29. 29. Professional Headline<br />3 Second Bumper Sticker<br />Immediate Branding / Virtually Omnipresent<br />Billy Johnson <br />Billy Johnson <br />
  30. 30. #2 - How do I build a target list of companies when I really don’t know who I should be targeting<br />Define Direction<br />Learn about industries<br />Next Career Opportunity<br />Your Value & <br />Manage Reputation<br />Their Value Requirements<br />Research Companies<br />
  31. 31. Multiple Ways…<br />Learning about Industries – LinkedIn News<br />Learn from Others - Review LinkedIn Answers <br />Researching Companies & People – Company Follow<br />Job Search – Via Job Search Function or Via Group Postings<br />Goldman Sachs<br />
  32. 32. #3 – What can I do to my Profile to help me get noticed by Companies and Recruiters<br />
  33. 33. Why is your Profile Important?<br />Let’s introduce you to Bob Smith<br />Bob Smith<br />Perhaps you met him networking<br />or<br />Received an email and saw he was on LinkedIn<br />or<br />Came across his name in a LinkedIn Search<br />Contact Bob Smith<br />If you arrived at this Profile, what would you do next?<br />Bob_Smith@yahoo.com<br />
  34. 34. Convert Curiosity into Relationships <br />People go to your Profile for many reasons – Curiosity is a big one<br /><ul><li>Average Age 41
  35. 35. 71 % over 35
  36. 36. Household Income $109,703
  37. 37. 54 % over $100,000
  38. 38. Male 64%
  39. 39. 95% Are College Educated
  40. 40. 37% Are Post-Grads
  41. 41. C-Level Executives 7.8%
  42. 42. EVP/SVP 6.5%
  43. 43. 50% are Business Decision Makers </li></ul>Your Profile is a passive way to engage with someone who is curious about you<br />A Maximized Profile Can Effectively Communicate for You<br />
  44. 44. Your Profile is a Billboard for You<br />John Jones<br />http://www.linkedin.com/pub/JohnJones<br />/3/283/578<br />
  45. 45. Your Profile is a Billboard for You<br />John Jones<br />Photo<br />Your Brand with a 3 Second Bumper Sticker<br />175 Direct Connections<br />http://www.linkedin.com/pub/JohnJones<br />/3/283/578<br />Directing Web Traffic<br />????<br />Vanity Link<br />Key Words<br />
  46. 46. Generating Attention<br />In Person<br />Email Signature<br />Being Active on Social Media<br />Integrate my activities<br />LinkedIn Introductions (relationship build)<br />Through Referrals<br />Students<br />Faculty & Staff<br />
  47. 47. #4 – How do I “cold call” on LinkedIn to make contacts?<br />Is there a “protocol”?<br />
  48. 48. Making Contacts<br />Try to make it as “warm” as possible<br />Common connections<br />Common interests<br />Provide “Value”<br />LinkedIn Invitations<br />Sending<br />Receiving<br />Sustaining Communication <br />
  49. 49. Invitations<br />Personalized<br />Default<br />LinkedIn<br />John Jones has indicated you are a Friend:<br /> <br />Hi Chris,<br />Pleasure meeting you yesterday and look forward to talking further about growing your revenue. I know you mentioned you were busy and we can set it up to provide you value, at your convenience. <br />I'd also like to add you to my professional network on LinkedIn. <br />- John <br />View Invitation from John Jones <br />LinkedIn<br />John Jones has indicated you are a Friend:<br /> <br />I'd like to add you to my professional network on LinkedIn. - John <br />View Invitation from John Jones <br />Refrain from using the default invite alone<br /> I'd like to add you to my professional network on LinkedIn.<br />Manage “the invite space allowed” (300 Characters)<br />
  50. 50. #5 – I’m new to Linkedin, are there simple ways for me to make this “pop”?<br />
  51. 51. 4 Simple Ways to Make Your LinkedIn Profile “Pop”<br />Fine tune the way you describe yourself in your Professional Headline<br />LinkedIn Vanity Link – make it easy to find you<br />Get your Profile to 100% completion<br />Leverage the power of the Invite function<br />Short, Concise, ….Your Name = Fill in the Blank<br />Can you add this to your business card?<br />Seven elements<br />Start, build and grow relationships<br />
  52. 52. #6 – What steps are available to enable me to manage my reputation online? <br />
  53. 53. Reputation Management<br />Monitor your name <br /><ul><li>via Google Alerts
  54. 54. via LinkedIn’s Company Buzz (monitors Twitter)
  55. 55. via www.Addictomatic.com</li></ul>(Use for Research too!)<br />75,000,000 “negative 30 sec commercials”<br />
  56. 56. #7 – Can you share an overview on using LinkedIn?<br />
  57. 57. Free @www.CFOStrategist.com<br />Sign up for LinkedIn<br />Business Application<br />Using as a Business Tool<br />Maximized Profile<br />LinkedIn Profile Data<br />Participation<br />Consistent and Value Driven<br />Invitations<br /><ul><li> Sending Invitations
  58. 58. Reply to Invites</li></ul>Sales Tool<br />“Virtual Prospecting” Supplement existing sales structure<br />Professional Headline<br />Brand at a Glance<br />Vanity Link<br />Make it easy to be found<br />Managing Connections<br /><ul><li> Tags
  59. 59. Notes for Contacts</li></ul>Relationship Building<br />w/Prospects & Customers<br />LinkedIn Groups<br /><ul><li> Join & Participate
  60. 60. Create your own</li></ul>3 Links<br />Ability to direct web traffic<br />Your Network<br /><ul><li> Actively via LinkedIn email
  61. 61. Permission Based – status updates</li></ul>Marketing & Branding<br />Differentiating key people & business from competition<br />Job Search<br />100% complete Profile<br /><ul><li>Photo
  62. 62. Specialties
  63. 63. Summary
  64. 64. Education
  65. 65. Current Position
  66. 66. 2 Previous Positions
  67. 67. 3 recommendations</li></ul>LinkedIn Answers<br /><ul><li> Answer Questions
  68. 68. Ask Questions
  69. 69. Use for Research</li></ul>Talent Acquisition<br />Fantastic search tools<br />Mobile Usage<br />Smart Phones – iPhone, etc<br />Reputation Management<br />“Early warning system”<br />LinkedIn Applications<br />Contact Settings<br />Your Closing Pitch<br />Operational Efficiency<br />Customer-only Groups<br />Permission based marketing<br />
  70. 70. About Me<br />Social Fusion – Delivering Sustainable Interactive Solutions to Drive Significant Business Revenue<br />
  71. 71. Connect with me <br />Connect with me on LinkedIn<br />www.LinkedIn.com/in/ChrisMuccio<br /><ul><li> Receive a copy of Today’s PPT</li></li></ul><li>Thank You! <br />Good Luck!<br />And Go Gators!!<br />www.LinkToProsper.com/amazon<br />

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