Bill Van Amburg Joined Phil Russo and Claude Masters of NAFA to give fleets their first glimpse of a new standard for sustainability at the NAFA 2015 Institute & Expo in April 2015. This overview covers the new program which will offer accreditation and recognition for fleets of all types and sizes to achieve fuel efficiency, benefiting the environment and their own bottom lines.

1. NAFA Sustainable Fleet
Program – Becoming a
Leader
Phil Russo, NAFA
Claude Masters, NAFA
Bill Van Amburg, CALSTART
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Fleet Sustainability Track
Presented by CALSTART

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3. Energy, Emissions, Efficiency
…the new high ground for fleets

4. Agenda
 Why Sustainable Fleet Accreditation
 Why NAFA
 Benefits to You
 What it is Based On
 What Actions Count
 How it Works – Step by Step
 Why Fleets Should Take Part
 How to Get Involved!
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5. Sustainable Fleet Accreditation
Program
 NAFA’s Sustainable Fleet Accreditation
Program provides the methodology and tools
to help you measure your fleet’s efficiency,
fuel reduction, and emission reduction, and
track improvements over time.
 The Program can also serve as guide to help
you set a course for continual improvement.
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6.  Designed by fleets…for fleets
 NAFA’s Sustainable Fleet Accreditation
Program recognizes fleets for their commitment
and measures their real actions and progress
toward sustainability
 For fleets that are just getting started on their
sustainability efforts, the Program is easy to
enter and provides structure.
 For fleets with robust sustainability efforts, the
Program is sophisticated enough to recognize
them for their efforts.
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Sustainable Fleet Accreditation

7. Benefits to You
 Help reduce harmful pollutants
 Lessen America’s dependence on foreign oil
 Improve your fleet’s performance and
efficiency
 Gain recognition for your success from
independent, respected, not-for-profit
organizations
 Add to your credibility as a fleet leader, both
within your organization and to the industry
at-large
 Position your fleet operations as a leader in
North America 7

8. What It Will Do
 Provide fleets with a single, standard way to
assess their real actions and progress on
sustainability – easy to start, valuable to
continue
 Provide a standard that is easy for fleets to
engage with, but based on robust and strong
metrics
 Provide fleets with flexibility in the many ways
they can make progress
 Recognize fleet actions in a quantifiable way
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9. Sustainable Fleet
 Sustainable fleet manages and reduces net
environmental impacts from fleet operations at
or ahead of pace required for environmental
need

10. Measure Outcomes YOU Can
Control
 ENERGY - Reducing Fuel/Carbon
(GHG reduction, including fuel switching)
 EMISSIONS - Air Quality (Criteria
emission reduction)
 FUEL EFFICIENCY - Increasing Fuel
Efficiency (using MPG or measurement
meaningful to fleet)
What It Is Based On
Meaningful Actions

11. What It Is Based On
Measurable Outcomes
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 Reduction goals are rates – tied to existing
emission and carbon reduction rates (and
efficiency improvements) from current
programs, or global goals (carbon rate for
stability)
 All measurements of actions use well
established emission and fuel protocols from
US EPA, DOE and CARB/CEC
 Very complementary to existing fleet support
programs –– in fact, these programs can
provide the additional help, the Standard
provides the goal lines

12. Accreditation Program
Actionable Elements
Fleet Reduction Plan
Baseline Fuel Use
Idle Reduction
Driver Training
Vehicle Fuel Tracking
Alt/Advanced Vehicles
Alt Fuel Use
Emissions Reduction
Efficiency
Fuel/Carbon Reduction

13. Accredited Sustainable Fleet – Tier 1
Establish fleet fuel/GHG/emissions baseline; develop and provide sustainable fleet
plan; show Progress via actions/ reduction based on data and points for activities
Accredited Sustainable Fleet – Tier 2
Fuel/GHG/emissions baseline and plan; demonstrate Meaningful
actions/reduction; based on measured data; plus points for activities
Accredited Sustainable Fleet – Tier 3
Fuel/GHG/emissions baseline; demonstrate
Significant actions/reductions; based on measured
data; plus points for activities
Accredited Sustainable Fleet – Tier 4
Fuel/GHG/emissions baseline, plan;
demonstrate Outstanding actions/reductions;
based on measured data; plus points for activities
Sustainable Fleet Tiers
Committed Sustainable Fleet
Establish minimum fleet fuel/GHG/emissions baseline; develop and provide basic sustainable
fleet plan; demonstrate Commitment to sustainability

14. How You Earn Points
Program Elements Potential Score Optional
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Fleet Reduction Plan
Baseline Fuel Use
Idle Reduction
Driver Training
Vehicle Fuel Tracking
Alt/Advanced Vehicles
Alt Fuel Use
Emissions Reduction
Efficiency
Fuel Reduction
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10
20
30
10
10
5
5
5
20 w/ add’l data
Can customize
efficiency metric
COMMITTED
ACCREDITED:
Combinations
can lead to
Tiers 1-4
-OR-

15. How Do You Get Started?
 First: Enroll through NAFA – fill out the form
here at I&E, or on-line at nafasustainable.org
 Once enrolled – CALSTART will send you
the Data Collection Tool (Excel document)
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16. What Does it Take to Begin?
 It is designed for involvement!
 To be a Committed Sustainable Fleet - at
minimum – just need 2 things
 Fuel use data for one year (plus tally of your
vehicles)
 Sustainable Fleet Plan (statement of your
goals for next 3-5 years)
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17. Sustainable Fleet Accreditation Steps
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1. Complete Data Collection Form
(fuel, vehicles) – CALSTART
can help with questions
2. Assemble supporting
Documents (fleet plan, other
actions such as idle reduction)
Enroll in
Program
with NAFA
Review,
Assess
and Score
Fleet Report
Card & Score
sent to Fleet
NAFA Sends Fleet package with
Accreditation Certificate, license
agreement for accreditation
CALSTART
sends data
forms and
guide
Congratulations!

18. Example – Fleet A
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Basic Fuel Use
Data
Reporting Year
(most recent
complete year)
Fleet
Sustainability
Plan
=+
COMMITTED
Sustainable
Fleet
Designation valid for two years
Basic Fuel Use
Data
Baseline Year
(first reporting
point)
After two years, fleet
must requalify; the
first reporting year
then becomes the
baseline

19. What is In a Sustainable Fleet Plan?
 Keep it Clear and Actionable - does not have
to be complex; though many fleets have very
thoughtful plans
 It should capture:
 Where you want to go
 How you plan to manage and control your fuel
use
 What vehicles, technologies and fuels you
plan to use
 Your planned goals
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20. Example – Sustainability Plan
 The plan must include the following
minimum requirements to enter:
 Goal: Establish sustainability as a fleet
management goal
 Reduction metrics: Develop sustainability
metrics (establish a baseline with % reductions –
fuel or emissions, or efficiency improvements –
in given time period – 3 to 5 years)
 Measures: Establish measuring mechanisms
(monitoring tools/analytics) to track, benchmark,
and report on fleet fuel consumption
 Review: Develop a process for an internal
annual review of sustainable fleet plan and policy
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21. Example – Fleet B
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Fuel Use &
Vehicle Data
Reporting Year
(most recent
complete year)
Fleet
Sustainability
Plan
=+
ACCREDITED
Sustainable
Fleet
Tier 1-3
Accreditation valid for two years
Fuel Use &
Vehicle Data
Baseline Year
(first reporting
point)
+
Documentation
of ActionsDocumentation
of ActionsDocumentation
of Actions
After two years, fleet must
re-accredit; the first
reporting year then
becomes the baseline

22. The Process
 Data collection
tool walks you
through a step
by step
process to
complete
 Data forms
start simple
but can be
expanded to
capture more
detail
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23. Data Tool is Excel-based
 Sheets expand
to handle more
complex data
 Complementary
to other data
you may report
 Several FMCs
now working on
Sustainable
Fleet-ready
templates for
their customers
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24. Example – Fleet C
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Fuel Use &
Vehicle Data
Reporting Year
(most recent
complete year)
Fleet
Sustainability
Plan
=
+
ACCREDITED
Sustainable
Fleet
Tier 1-4
Accreditation valid for two years
Fuel Use &
Vehicle Data
NEW
Baseline Year
(previous reporting
point)
+
Documentation
of ActionsDocumentation
of ActionsDocumentation
of Actions
Fuel Use &
Vehicle Data
Baseline Year
(First time, up to
3 years before
Reporting Year)
After two years,
fleet must re-
accredit; the last
reporting year then
becomes the
baseline

25. Scoring – Based on Value of Actions
* Must provide details on total fuel use by type, and provide a sustainable fleet plan
outlining goals and reductions over multiple years.

26. Scoring System (contd 2/4)

27. Scoring System (contd 3/4)
Items marked with a “delta” are items that measure changes over time against a reduction “s

28. Scoring System (contd 4/4)
Items marked with a “delta” are items that measure changes over time against a reduction “slope”.

29. Actions/Points Needed by Level
 Committed – Provide fuel use report and
submit a sustainable fleet plan.
 Accredited Tier 1 – Committed level plus
show sufficient supporting actions to earn tier
 Accredited Tier 2 – Tier 1 +: earn sufficient points
from supporting actions and/or show progress against
plan in emissions, fuel reduction, efficiency
 Accredited Tier 3 – Tier 2+: earn sufficient points
from supporting actions and strong progress in
emissions, fuel reduction, efficiency; reporting year and
baseline year data (and any specialized data required)
 Accredited Tier 4 – Tier 3+: earn sufficient points
from supporting actions and show outstanding progress
in emissions, fuel reduction, efficiency; submit reporting
and baseline year data (and any specialized data
required)
>20 Points
>26 Points
>40 Points
>60 Points
>80 points

30. Accreditation Program
Benchmark Progress

31. Goals – Model for Change
 ENCOURAGE ENGAGEMENT – Allows any fleet
to enter the program and take first level of activity;
has benefits for taking first action
 DRIVE REAL ACTION – The program is based on
real outcomes from actions fleets take
 PROVIDE LEVELS OF EFFORT – Easy to Hard –
Provides a tiered approach; encourages fleets to
engage at base level that is not overly complex but
provides increasing sophistication at higher levels
 BE FLEXIBLE – Does not proscribe specific actions
to achieve outcomes, but allows fleet innovation,
custom plan for its unique case

32. QUESTIONS?
Before I tell you how to get involved….
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bvanamburg@calstart.org

33. Partnerships We See
 Fleets who take part will be making a big
commitment to fuel saving
 They will need help – support for strategies,
funding for deployment
 We plan to work with committed channel
partners who can provide smart help
 FMCs can provide “Sustainable Fleet-Ready”
templates for customers
 Regional organizations can work with their
fleets to help them plan, achieve next tiers of
Sustainable Fleet Accreditation

34. Why Fleets Should Take Part
 Prove to customers we are sustainable;
competitive advantage; get contracts
 Provides an objective review from an industry
expert; well considered scoring metrics
 Makes the internal case for funding, fleet
sustainability decisions stronger with corporate
decision makers
 Provides a framework for making decisions about
how to move forward
 Demonstrates that a company is doing what it is
saying

35. www.nafasustainable.org
Now Open: Fleets of All Sizes
 Enroll online or at the NAFA booth
 Forms here at briefing; NAFA
booth; CALSTART booth

36. SUSTAINABILITY TRACK
 Next Session: Learn from the Leaders
Sustainable Fleet Charter Members
 Visit NAFA Booth 930; CALSTART Booth
1423
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Fleet Sustainability Track
Presented by CALSTART
State of the Industry –
Status Report on Alt
Fuels & High Efficiency
Vehicles for Fleets
April 14 10:30 am – Noon
NAFA Sustainable Fleet
Accreditation – Become
a Leader
April 15 3:15 – 4:5 pm
Learn from the Leaders:
Sustainable Fleet Charter
Members
April 16 1:15 pm – 2:30
pm

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38. Thank you
Please complete and submit your evaluation
forms!
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