Top Ten Social Media Tips for 2016
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The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
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Top Ten Social Media Tips for 2016
- 1. Top 10 Tips for Social Media in 2016
- 2. Founder/Owner: Lisa Marie Wark & Assoc. Chief Executive Officer: Internet Business Consultants, LLC Founder/President Revage Medical Spa, LLC Medspas.com Principle: Glow Spa, LLC SVP Marketing: Century Wellness Clinic SVP Marketing: Forsythe Cancer Care Clinic Affiliated Associations Founding Member: Medical Spa Association Member: International Spa Association Public Member: Nevada State Board of Dental Examiners
- 3. Top Ten Social Media Tips 1.Create More Video 2.Social Media is Going Mobile 3.You Don’t Have To do EVERYTHING 4.Make Your Marketing Efforts More Focused 5.Create a Social Media Strategy to Your Targeted Audience 6.Foster a Network of Followers & Champions/Influencers 7.Content is STILL King 8.Identify Real Trends by Listening to conversations 9.Optimize each social media campaign 10.Maintain and manage all your social media platforms
- 4. YouTube Telling Your Story Tip #1 YouTube: Create More Video Content The Stats •4 Billion Videos each Month •60 Hours of Video uploaded every minutes •400 million views daily on mobile devices
- 5. 81% of Millennials use YouTube 58% of Generation X Use YouTube 43% of Baby Boomers Use YouTube 9% of Small Businesses Use YouTube YouTube Telling Your Story Tip #1 YouTube: Create More Video Content
- 6. Why use it? For the visual learners Search Engine Optimization YouTube Telling Your Story Tip #1 YouTube: Create More Content
- 7. Why YouTube?hy video marketing? Google owns youtube! •vital element of any successful marketing strategy •very important in search-engine-optimization (SEO) •increases conversion rates •provides variety of content: some people prefer to read, some prefer to watch •remain an authority in the field •makes your marketing personal •connect to patients and potential patients •adds dynamic elements to your website
- 8. BEST PRACTICES Incorporating videos into your marketing campaign: • upload videos to youtube • promote your video on social media • every video should be optimized • embed video throughout your website • think about series of videos • check viewed stats and youtube analytics to learn what your customers like • create playlists of similar videos
- 9. YouTube Top Ten Tips Tip #2 Social Media is Going Mobile
- 10. Tip #2 Go Mobile Stats
- 11. Tip #2 Social Media is Going Mobile
- 12. Tip #2 Mobilized Website
- 13. Tip #2 Why Go Mobile?
- 14. THE BEST FEATURES FOR YOUR MOBILE APP Tip #2 Social Media is Going Mobile Mobile Application
- 15. Bios Loyalty Cards Check in Coupons Contact Information GPS Directions Interactive Feedback/Sales Campaigns Location Menu of Services Gift Card Purchases One – Touch Dialing Patient Forms to Fill Out via Smartphone Photo Gallery (Before & Afters) Push Notifications QR Codes Share/Social Media Skype/Virtual Consultations
- 16. Mobile App Loyalty Cards
- 17. Checking in with GPS Features Integrates with Facebook
- 20. Tip #3 You Don’t Have to Do EVERYTHING
- 21. DEMOGRAPHICS Who are your patients?
- 23. Third Party Social Media Sites that are a MUST
- 24. Tip #4 Make Your Marketing Efforts More Focused • Create engaging content that attracts your patients on the social platforms they use the most… • 1st Build a content marketing strategy • storytelling, consumer insights, analytics, and paid promotion strategies that optimize engagement • The existing targeting capabilities in Twitter, LinkedIn, and Facebook in particular have never been stronger.
- 25. Social Media & YOU YouGov Healthcare Report findings: 81% of consumers believe that if a hospital or medical practice has a strong social media presence, they are likely to be more cutting edge, creating a halo effect across clinical functions 25 Source: Consumers’ Use, Preference and Expectations of Hospital Social Media, http://corp.yougov.com/healthcare/consumers-use-preference-expectations-hospital-social-media/
- 26. Good Content Targeted Audience Sustainable Results Tip #5 Create A Social Media Content Strategy
- 27. Tip #6: Foster a Network of Champions & Influencers
- 28. def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video." Tip #7: BLOGS -Content is STILL King • Approximately 200 million blogs • The majority of web users interact with blogs every single day
- 29. “Brandtelling” Blogging “Brandtelling is built on the foundation of connecting people through a story that is relevant, real, and repeatable.” -Arthur Germain, Communications Strategy Group 29
- 30. Blogging Content Branding is all about creating a meaningful impression. So everything you do, from the way you talk to your patients, the emotional support you give someone who’s upset about their skin, aging, to even the way you invoice them is greatly impacts your brand. You have to view every interaction as an opportunity. That’s what the patient will come to expect.
- 31. “A brand is what people say about you when you’re not in the room.” -Jeff Bezos Amazon.com Founder/CEO
- 32. Questionable Appropriate Strengthen and Protect Your Brand
- 33. Tip #8: Identify Trends
- 34. ALS Ice Bucket Challenge
- 37. Tip #10: Social Media Maintenance
- 38. Top Ten Social Media Tips 1.Create More Video 2.Social Media is Going Mobile 3.You Don’t Have To do EVERYTHING 4.Make Your Marketing Efforts More Focused 5.Create a Social Media Strategy to Your Targeted Audience 6.Foster a Network of Followers & Champions/Influencers 7.Content is STILL King 8.Identify Real Trends by Listening to conversations 9.Optimize each social media campaign 10.Maintain and manage all your social media platforms
Editor's Notes
- So, a brand is not just a person, or a logo or a set of colours, it’s all aspects of what it takes to make up a company. It’s a feeling. I myself am not a brand, but everything I do, the way I present myself, the attitude I have in all of my correspondence, online presence and TV work contributes to my brand. There are aspects we can control about it, but people will talk about us when we’re not there. “A brand is what people say about you when you’re not in the room.” Jeff Bezos. Brand is all about creating a meaningful impression. So everything you do, from the way you talk to your patients, the emotional support you give someone who’s upset about their teeth or has a tooth ache or has lost a tooth, to even the way you invoice them is greatly impacts your brand. You have to view every interaction as an opportunity. That’s what the client will come to expect.
- -photo important as it reflects on your brand -personal site and business site (or hashtag) should be separate (give example) -good to have personal and business as can humanize your brand (again, not a faceless corporation)