Content Marketing Workshop - Create Content that Sells
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Content Marketing is the new SEO. No more keyword tags, keyword-stuffed paragraphs and headings, online directories and link-building (I haven’t even mentioned any “dirty” SEO tricks…). Content is how you build authority, traffic, leads, contacts, email list, links. Content is loved by your prospects AND Google, Bing, Yahoo. Search engines now award those websites that generate quality content, on a regular basis. So, here is all you need to know about Content Marketing: why, when and how often. Resources: 1) BLOG: http://businessbloomer.com/why-when-how-often-content-marketing-questions-answered/ 2) UPCOMING WORKSHOP (Dublin, 21st July):
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Content Marketing Workshop - Create Content that Sells
- 2. © Wiggle Ltd
- 3. © Wiggle LtdAs of 2011, Wiggle had over 600.000 customers and generated 50% of its £86 million sales from overseas.
- 4. 8 web staff, 4 on content 785 staff, +783 from 2006 “Facebook” is the highest traffic-driving keyword to Mashable Neil also runs Quicksprout and CrazyEgg, both of which have a 7-figure readership
- 7. I only write when I am inspired. Fortunately, I am inspired at 9 o’clock every morning. ~ William Faulkner
- 8. Goals
- 10. …Choose 1 Idea
- 11. …and Take Action
- 12. #ecomDublin
- 13. Rodolfo Melogli Ecommerce Consultant ~ Author ~ Web Developer Lego Addict Engineer Smart Ecommerce Websites to increase sales, brick after brick
- 14. Steal THIS!
- 15. Snip.ly
- 19. Why Content?
- 20. Traffic
- 21. Locations
- 22. Social
- 23. Leads
- 24. What Content?
- 25. You’re already providing CONTENT : you Help Customers Every Day
- 26. Be Smart #1 Everyday, you already do THIS… 1. A______ to your customers’ questions 2. S_______ your customers’ issues 3. Tell your customers H____ to use your products 4. Receive & write E________ 5. Launch or improve a P_________ 6. You hear of a S__________ story 7. You research your C____________ 8. You compare with other P_________ 9. Launch a new D_____ or a seasonal O______
- 27. It’s all about the $$$
- 28. Be Smart #2 Everyday, you give FREE stuff to your potential customers… 1. Free T_____ before they buy 2. Free G_____ as a thank you 3. Free N_____ to keep in touch 4. Free A_________ to special offers 5. Free & personal customer S__________ 6. Organise Free E_________ 7. Create special O________ 8. Ask their opinion via S__________ 9. (Free Reports, Checklists, Webinars, Ebooks)
- 29. It’s all about the CTA
- 30. Take Action
- 32. Content Marketing Audience System Goals Write or Outsource
- 33. Thank you! 1. Useful Content Marketing blog: http://businessbloomer.com/why- when-how-often-content-marketing- questions-answered 2. Upcoming Content Marketing Workshop: http://businessbloomer.com/content -marketing-workshop-21-july-2015- dublin