SIBEC SPORT 2013 OROURKE KEYNOTE
 
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SIBEC 2013 Keynote on the New Era Of Growth For The Health Club Industry by Bryan O'Rourke.

SIBEC 2013 Keynote on the New Era Of Growth For The Health Club Industry by Bryan O'Rourke.

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    SIBEC SPORT 2013 OROURKE KEYNOTE SIBEC SPORT 2013 OROURKE KEYNOTE Presentation Transcript

    • Ritz Carlton Dove Mountain Tucson September 25th - 28th 2013 A New Era Of Growth For The Health Club Industry @bryankorourke 1 #SIBEC2013
    • STARTING POINT OF AN AGE2 @bryankorourke ERAfrom Latin aera
    • NO NEW MALLS IN 17 YEARS 3 ERA A NEW
    • LOOKING THROUGH A NEW LENS 4 ERA A NEW
    • HISTORY TEACHES US5 @bryankorourke
    • THE ERA OF NEW IDEAS 6 87%Fortune 500 Firms from 1955 vs. 2011
    • 7
    • 8 79%Better To Have Been A Child When They Were Growing Up HeartLand Monitor Poll 9.2013
    • 9 30%Children Are Obese In The US Designed to Move Report 2012
    • 10 Perception
    • Accelerating Returns 11 Law of #NEWERA
    • 12 @Peterdiamandis Abundance
    • LEVERAGE THIS BRIGHT FUTURE13 @bryankorourke ERA A NEW OF GROWTH
    • 14 Globalism EMBRACE TRENDS Consumers CHANGE Technology
    • @bryankorourke #FutureofFitness TECHNOLOGY OPPORTUNITY conflict with human touch is not what many think
    • CLOUD COMPUTING 16 @bryankorourke Low Cost, Powerful Tools and Platforms
    • #FUTUREOFFITNESS 17 @bryankorourke
    • WEARABLES 18 @bryankorourke 35 Million US Adults Have Used Devices #InternetOfThings
    • 19 @bryankorourke 485,000,000Shipped Wearables By 2018 - 60% Health & Fitness ABI Research 2013
    • @bryankorourke EMBEDDED 20
    • 21 Virtual
    • 22 >1 Million Users GAMIFICATION
    • MOBILE 23 @bryankorourke
    • 24 @bryankorourke 7,000,000,000 Mobile Devices Connected To The Internet In 2013 #NEWERA ABI Research 2013
    • 25 @bryankorourke 100,000,000,000 Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra Many facilities still don’t have effective apps ABI Research 2013
    • PAYMENT, CHECK-IN, ENGAGEMENT26 @bryankorourke
    • 27 “It’s about merging digital with the brick and mortar store.” @chuckrunyon COMPETING FOR THE FUTURE
    • NEW FORMS OF CARDIO & ENTERTAINMENT28 New Technologies
    • @bryankorourke COLLABORATION & STANDARDS 29 FIT-C
    • GLOBALISM 30 @bryankorourke
    • URBAN / BRIC 31 @bryankorourke
    • 32 2016 World Population In Emerging Markets 88% @bryankorourke
    • Middle Class Doubles 33 @bryankorourke 2,500,000,000 More In 15 Years
    • CONSUMERS 34 @bryankorourke
    • THE CONSUMER IS KING 35 @bryankorourke
    • 36 @bryankorourke “Transforming Expectations and Interactions With Everyone” Consumer Transformation Ernst & Young 2012 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf
    • 37 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less 25% US Chameleon Consumer
    • 38@bryankorourke 89% Price#1 Decision Factor
    • EXPERIENCE VS UTILITY 39 @bryankorourke BIFURCATION OMNI CHANNEL
    • 40 Functional & Group MICROGYMS
    • 41 GymBox benkellydesign.comDESIGN - UX
    • PRESUMERS & CUSTOWNERS 42 @bryankorourke Participate in the funding, launch and growth of new products
    • 43 Using Devices To Maxmimize Every Moment Mobile Moments 63% of females and 73% of males check at least every hour
    • @JJJRHbook@GARYVEE
    • Caring About Customers First Why Do You Love Your Mom ?CARING
    • A Cultural Shift Back From Where We Came : Small Town RulesSHIFT
    • Forget The OLD Rules Erase Lines In The SandBOUNDARIES
    • Some “Smart” People Dismiss It What’s The ROI ? Visitors -> Friends Friends -> Buyers Buyers -> Advocates RELATIONSHIPS
    • CREATE an AWESOME CUSTOMER FOCUSED CULTURE CARING C U L T U R E
    • LEADERS NEED TO BE AN EXAMPLELEADERSHIP Chuck Runyon TRANSPARENCY
    • Great Experiences Know Your Customers & Connect SHOCK & AWE
    • 52 Globalism EMBRACE TRENDS Consumers CHANGE Technology
    • IN THE NEW ERA53 @bryankorourke
    • S CURVE- REINVENTION & FRAGMENTATION 54 @bryankorourke New Era : Micro Gym Low Cost Pop Up Digital Wellness Mind Body THE NEW ERA CHANGE DRIVING
    • GROWTH & OPPORTUNITY 55 @bryankorourke Virtual Nutritional Motivational Wellness NEW ERA
    • EVOLVING NEEDS 56 @bryankorourke
    • 57 @bryankorourke “Sick Care” Is Broken NEW MARKETS
    • WE CAN CREATE THIS FUTURE58 @bryankorourke ERA A NEW OF GROWTH
    • 59 “The best way to predict the future is to create it “ - Peter Drucker
    • Ritz Carlton Dove Mountain Tucson September 25th - 28th 201360 @bryankorourke #SIBEC2013 A New Era Of Growth