SIBEC SPORT 2013 OROURKE KEYNOTE

807 views
674 views

Published on

SIBEC 2013 Keynote on the New Era Of Growth For The Health Club Industry by Bryan O'Rourke.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
807
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SIBEC SPORT 2013 OROURKE KEYNOTE

  1. 1. Ritz Carlton Dove Mountain Tucson September 25th - 28th 2013 A New Era Of Growth For The Health Club Industry @bryankorourke 1 #SIBEC2013
  2. 2. STARTING POINT OF AN AGE2 @bryankorourke ERAfrom Latin aera
  3. 3. NO NEW MALLS IN 17 YEARS 3 ERA A NEW
  4. 4. LOOKING THROUGH A NEW LENS 4 ERA A NEW
  5. 5. HISTORY TEACHES US5 @bryankorourke
  6. 6. THE ERA OF NEW IDEAS 6 87%Fortune 500 Firms from 1955 vs. 2011
  7. 7. 7
  8. 8. 8 79%Better To Have Been A Child When They Were Growing Up HeartLand Monitor Poll 9.2013
  9. 9. 9 30%Children Are Obese In The US Designed to Move Report 2012
  10. 10. 10 Perception
  11. 11. Accelerating Returns 11 Law of #NEWERA
  12. 12. 12 @Peterdiamandis Abundance
  13. 13. LEVERAGE THIS BRIGHT FUTURE13 @bryankorourke ERA A NEW OF GROWTH
  14. 14. 14 Globalism EMBRACE TRENDS Consumers CHANGE Technology
  15. 15. @bryankorourke #FutureofFitness TECHNOLOGY OPPORTUNITY conflict with human touch is not what many think
  16. 16. CLOUD COMPUTING 16 @bryankorourke Low Cost, Powerful Tools and Platforms
  17. 17. #FUTUREOFFITNESS 17 @bryankorourke
  18. 18. WEARABLES 18 @bryankorourke 35 Million US Adults Have Used Devices #InternetOfThings
  19. 19. 19 @bryankorourke 485,000,000Shipped Wearables By 2018 - 60% Health & Fitness ABI Research 2013
  20. 20. @bryankorourke EMBEDDED 20
  21. 21. 21 Virtual
  22. 22. 22 >1 Million Users GAMIFICATION
  23. 23. MOBILE 23 @bryankorourke
  24. 24. 24 @bryankorourke 7,000,000,000 Mobile Devices Connected To The Internet In 2013 #NEWERA ABI Research 2013
  25. 25. 25 @bryankorourke 100,000,000,000 Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra Many facilities still don’t have effective apps ABI Research 2013
  26. 26. PAYMENT, CHECK-IN, ENGAGEMENT26 @bryankorourke
  27. 27. 27 “It’s about merging digital with the brick and mortar store.” @chuckrunyon COMPETING FOR THE FUTURE
  28. 28. NEW FORMS OF CARDIO & ENTERTAINMENT28 New Technologies
  29. 29. @bryankorourke COLLABORATION & STANDARDS 29 FIT-C
  30. 30. GLOBALISM 30 @bryankorourke
  31. 31. URBAN / BRIC 31 @bryankorourke
  32. 32. 32 2016 World Population In Emerging Markets 88% @bryankorourke
  33. 33. Middle Class Doubles 33 @bryankorourke 2,500,000,000 More In 15 Years
  34. 34. CONSUMERS 34 @bryankorourke
  35. 35. THE CONSUMER IS KING 35 @bryankorourke
  36. 36. 36 @bryankorourke “Transforming Expectations and Interactions With Everyone” Consumer Transformation Ernst & Young 2012 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf
  37. 37. 37 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less 25% US Chameleon Consumer
  38. 38. 38@bryankorourke 89% Price#1 Decision Factor
  39. 39. EXPERIENCE VS UTILITY 39 @bryankorourke BIFURCATION OMNI CHANNEL
  40. 40. 40 Functional & Group MICROGYMS
  41. 41. 41 GymBox benkellydesign.comDESIGN - UX
  42. 42. PRESUMERS & CUSTOWNERS 42 @bryankorourke Participate in the funding, launch and growth of new products
  43. 43. 43 Using Devices To Maxmimize Every Moment Mobile Moments 63% of females and 73% of males check at least every hour
  44. 44. @JJJRHbook@GARYVEE
  45. 45. Caring About Customers First Why Do You Love Your Mom ?CARING
  46. 46. A Cultural Shift Back From Where We Came : Small Town RulesSHIFT
  47. 47. Forget The OLD Rules Erase Lines In The SandBOUNDARIES
  48. 48. Some “Smart” People Dismiss It What’s The ROI ? Visitors -> Friends Friends -> Buyers Buyers -> Advocates RELATIONSHIPS
  49. 49. CREATE an AWESOME CUSTOMER FOCUSED CULTURE CARING C U L T U R E
  50. 50. LEADERS NEED TO BE AN EXAMPLELEADERSHIP Chuck Runyon TRANSPARENCY
  51. 51. Great Experiences Know Your Customers & Connect SHOCK & AWE
  52. 52. 52 Globalism EMBRACE TRENDS Consumers CHANGE Technology
  53. 53. IN THE NEW ERA53 @bryankorourke
  54. 54. S CURVE- REINVENTION & FRAGMENTATION 54 @bryankorourke New Era : Micro Gym Low Cost Pop Up Digital Wellness Mind Body THE NEW ERA CHANGE DRIVING
  55. 55. GROWTH & OPPORTUNITY 55 @bryankorourke Virtual Nutritional Motivational Wellness NEW ERA
  56. 56. EVOLVING NEEDS 56 @bryankorourke
  57. 57. 57 @bryankorourke “Sick Care” Is Broken NEW MARKETS
  58. 58. WE CAN CREATE THIS FUTURE58 @bryankorourke ERA A NEW OF GROWTH
  59. 59. 59 “The best way to predict the future is to create it “ - Peter Drucker
  60. 60. Ritz Carlton Dove Mountain Tucson September 25th - 28th 201360 @bryankorourke #SIBEC2013 A New Era Of Growth

×