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SIBEC SPORT 2013 OROURKE KEYNOTE
1.
Ritz Carlton Dove
Mountain Tucson September 25th - 28th 2013 A New Era Of Growth For The Health Club Industry @bryankorourke 1 #SIBEC2013
2.
STARTING POINT OF
AN AGE2 @bryankorourke ERAfrom Latin aera
3.
NO NEW MALLS
IN 17 YEARS 3 ERA A NEW
4.
LOOKING THROUGH A
NEW LENS 4 ERA A NEW
5.
HISTORY TEACHES US5 @bryankorourke
6.
THE ERA OF
NEW IDEAS 6 87%Fortune 500 Firms from 1955 vs. 2011
7.
7
8.
8 79%Better To Have
Been A Child When They Were Growing Up HeartLand Monitor Poll 9.2013
9.
9 30%Children Are Obese
In The US Designed to Move Report 2012
10.
10 Perception
11.
Accelerating Returns 11 Law
of #NEWERA
12.
12 @Peterdiamandis Abundance
13.
LEVERAGE THIS BRIGHT
FUTURE13 @bryankorourke ERA A NEW OF GROWTH
14.
14 Globalism EMBRACE TRENDS Consumers CHANGE Technology
15.
@bryankorourke #FutureofFitness TECHNOLOGY OPPORTUNITY conflict
with human touch is not what many think
16.
CLOUD COMPUTING 16 @bryankorourke Low
Cost, Powerful Tools and Platforms
17.
#FUTUREOFFITNESS 17 @bryankorourke
18.
WEARABLES 18 @bryankorourke 35 Million
US Adults Have Used Devices #InternetOfThings
19.
19 @bryankorourke 485,000,000Shipped Wearables By
2018 - 60% Health & Fitness ABI Research 2013
20.
@bryankorourke EMBEDDED 20
21.
21 Virtual
22.
22 >1 Million Users GAMIFICATION
23.
MOBILE 23 @bryankorourke
24.
24 @bryankorourke 7,000,000,000 Mobile Devices Connected
To The Internet In 2013 #NEWERA ABI Research 2013
25.
25 @bryankorourke 100,000,000,000 Number Of Mobile
Apps Downloaded Sometime In 2013 #NewEra Many facilities still don’t have effective apps ABI Research 2013
26.
PAYMENT, CHECK-IN, ENGAGEMENT26 @bryankorourke
27.
27 “It’s about merging
digital with the brick and mortar store.” @chuckrunyon COMPETING FOR THE FUTURE
28.
NEW FORMS OF
CARDIO & ENTERTAINMENT28 New Technologies
29.
@bryankorourke COLLABORATION & STANDARDS
29 FIT-C
30.
GLOBALISM 30 @bryankorourke
31.
URBAN / BRIC
31 @bryankorourke
32.
32 2016 World Population In
Emerging Markets 88% @bryankorourke
33.
Middle Class Doubles
33 @bryankorourke 2,500,000,000 More In 15 Years
34.
CONSUMERS 34 @bryankorourke
35.
THE CONSUMER IS
KING 35 @bryankorourke
36.
36 @bryankorourke “Transforming Expectations and Interactions With Everyone” Consumer
Transformation Ernst & Young 2012 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf
37.
37 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters
Less 25% US Chameleon Consumer
38.
38@bryankorourke 89% Price#1 Decision
Factor
39.
EXPERIENCE VS UTILITY
39 @bryankorourke BIFURCATION OMNI CHANNEL
40.
40 Functional & Group MICROGYMS
41.
41 GymBox benkellydesign.comDESIGN - UX
42.
PRESUMERS & CUSTOWNERS
42 @bryankorourke Participate in the funding, launch and growth of new products
43.
43 Using Devices To
Maxmimize Every Moment Mobile Moments 63% of females and 73% of males check at least every hour
44.
@JJJRHbook@GARYVEE
45.
Caring About Customers
First Why Do You Love Your Mom ?CARING
46.
A Cultural Shift Back
From Where We Came : Small Town RulesSHIFT
47.
Forget The OLD
Rules Erase Lines In The SandBOUNDARIES
48.
Some “Smart” People
Dismiss It What’s The ROI ? Visitors -> Friends Friends -> Buyers Buyers -> Advocates RELATIONSHIPS
49.
CREATE an AWESOME CUSTOMER
FOCUSED CULTURE CARING C U L T U R E
50.
LEADERS NEED TO BE
AN EXAMPLELEADERSHIP Chuck Runyon TRANSPARENCY
51.
Great Experiences Know Your
Customers & Connect SHOCK & AWE
52.
52 Globalism EMBRACE TRENDS Consumers CHANGE Technology
53.
IN THE NEW
ERA53 @bryankorourke
54.
S CURVE- REINVENTION
& FRAGMENTATION 54 @bryankorourke New Era : Micro Gym Low Cost Pop Up Digital Wellness Mind Body THE NEW ERA CHANGE DRIVING
55.
GROWTH & OPPORTUNITY 55 @bryankorourke Virtual Nutritional
Motivational Wellness NEW ERA
56.
EVOLVING NEEDS 56 @bryankorourke
57.
57 @bryankorourke “Sick Care” Is
Broken NEW MARKETS
58.
WE CAN CREATE
THIS FUTURE58 @bryankorourke ERA A NEW OF GROWTH
59.
59 “The best way
to predict the future is to create it “ - Peter Drucker
60.
Ritz Carlton Dove
Mountain Tucson September 25th - 28th 201360 @bryankorourke #SIBEC2013 A New Era Of Growth
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