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Key Industry Trends Transforming Health Clubs From IHRSA 2013 | Bryan O'Rourke

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Presentation shared at IHRSA 2013 convention by Bryan O'Rourke on trends impacting the health club industry.

Presentation shared at IHRSA 2013 convention by Bryan O'Rourke on trends impacting the health club industry.

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  • 1. #IHRSA2013 Thursday March 21st 1:30 - 3:00Key Industry TrendsTransforming Health Clubs健身 乐部的发展趋势 早安 @bryankorourke #ihrsa2013 1
  • 2. bryankorourke.comall #ihrsa2013 content available here 这可以在这里找到 2
  • 3. Digital Darwinism When technology and society evolve faster than your ability to adapt..... 数字达尔文主义 3
  • 4. Keep In Mind 看到什么是重要的故事 4
  • 5. 一顶帽子Le Petit Prince - A Hat ? 5
  • 6. 蛇 下大象A Boa Constrictor Consumed An Elephant 6
  • 7. "What is essential is invisible to the eye."Perception 感觉 7
  • 8. Scarcity 缺乏 8
  • 9. Abundance 丰富 9
  • 10. Law Of Accelerating Returns 变化速度快 10
  • 11. CONVERGENCE 收敛 technology consumers11 @bryankorourke globalism
  • 12. 业务转型 Transformative Change@bryankorourke #ihrsa2013 12
  • 13. Consumer Trends Big Changes New Markets 消费趋势 “Nat” Van Peer Les Mills Millennial 13
  • 14. 129 Million health club members globally 在世界@bryankorourke #ihrsa2013 14
  • 15. 130 Thousand Fitness Clubs Globally 健康 乐部在世界上@bryankorourke #ihrsa2013 15
  • 16. 7 Billion humans in 2013 几个人是客户@bryankorourke #ihrsa2013 < 2 % are club members 16
  • 17. 91 @bryankorourke #ihrsa2013average time in a year people drink 许多客户 17
  • 18. Growth @bryankorourke #ihrsa2013 发展 In a Changing World 18
  • 19. @bryankorourke #ihrsa2013Women’s Impact On Clubs 妇女的影响 19
  • 20. History - Teaches Us SomethingThe Changing Role Of Women Impacted ClubsFitness Femininity Fonda & CooperWomen encouraged to be Music and aerobics. The Millennial, Technologyattractive and feminine, but not beginning of uni-sex clubs as Technology use, gaming, socialmuscular. The Women. Health Spa. woman entered corporate media, quantified self, smartphones,Means of keeping a husband. world. grown children, empty nesting.1930-1950 1950-1970 1970-1990 1990-2000 2000-2010 LaLanne, Figure Salons Ecology, Reflection, Impact Television personalities, weight loss centers, spot Back to basics, functional training, outdoor reduction vibration machines. Gender specific clubs. activities complimented. Low impact, Pilates, Yoga.历史告诉我们, 20
  • 21. BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013 健康是重要的 WELLTHY GOOD HEALTH IS NOW AS IMPORTANT TO SOMECONSUMERS AS HAVING THE BIGGEST, NEWEST OR SHINIEST STATUS SYMBOLS 21
  • 22. BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013WELLTHY | SIGN OF THE TIMES “73% of consumers consider being physically fit important to being ‘well,’with 74% including ‘feeling good about themselves’ .” - The Hartman Group, August 2010健身是重要的健康 22
  • 23. Global Population 41% Millennial | 10-32 青年人口 17% Under 9 13% Gen X 33-45 21% Boomers 46-64 7% Over 65@bryankorourke #ihrsa2013 23
  • 24. @bryankorourke #ihrsa2013 24
  • 25. 72% @bryankorourke #ihrsa2013Distrust 没有信任 25
  • 26. Generation “Me”他们 89% Equivocate Brand to Ethnicity 26
  • 27. 51%4 + SourcesWhen Buying@bryankorourke #ihrsa2013 27
  • 28. 30% US Club Members Millennial 18-34 Years of Age@bryankorourke #ihrsa2013 年轻人的客户 28
  • 29. Traversing Demographics 中国使用40% 所有的人使用的技术 Connected Consumershttp://theregenerationroadmap.com/research/consumer-studyhttp://techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-web-daily-50-own-smartphones-tablet-ownership-doubled-to-19- 84% Access The Internet Dailyin-2012/ 29
  • 30. Radical Customer Transformation “Transforming Expectations Of and Interactions With All Suppliers - From Retailers and Manufacturers to Governments and Utilities” 客户正在改变http://www.ey.com/Publication/vwLUAssets/ @bryankorourke #ihrsa2013 Ernst & Young 2012This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf 30
  • 31. 公司名称不重要 Ernst & Young 2012 US Chameleon Consumer 25%http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Doesn’t Matter 31
  • 32. 89% Price #1 Decision Factor价格是最重要的事情@bryankorourke #ihrsa2013 Economics 32
  • 33. 66%保护重要http://theregenerationroadmap.com/research/consumer-study/ Society Needs to Consume Less 33
  • 34. digital darwinism 25% only would say customer experience is good or excellent 很多客户不 心@bryankorourke #ihrsa2013 Experian Survey 2012 34
  • 35. Using Devices To Maxmimize Every Moment 客户正在发生变 63% of females 化,一些企业不改 and 73% of males check at 变 least every hour@bryankorourke #ihrsa2013 Mobile Moments 35
  • 36. $2.7 Trillion US “Sick Care” System Broken 医生护理昂贵@bryankorourke #ihrsa2013 New Markets 36
  • 37. Overall physical activity has dropped by 20% in the U.K., 32% in the U.S., and 45% in China 孩子不正常@bryankorourke #ihrsa2013 Children’s Health 37
  • 38. Our big world is getting smaller 国际的 Globalism@bryankorourke #ihrsa2013 38
  • 39. Masai Warrior With a smartphone技术使世界的变化 39
  • 40. The Rise Of The RestShanghai Tower不断增长的世界 By 2030 global middle class is projected to double@bryankorourke #ihrsa2013 to as many as 5 billion 40
  • 41. Asia - Pacific Region Highest Growth 5-7% Our big world is getting smaller 亚洲最大的增长增长将在城市 Globalism 41
  • 42. Increasingly Global Industry更多的增长环游世界 hardcandyfitness.com 42
  • 43. Emerging2 “Emerging brands from all over are catering to emerging middle classes from all over.”@bryankorourke #ihrsa2013 的增长将内部 43
  • 44. Peter Diamandis未来的世界是美好的 Peter Diamandis 44
  • 45. Technology技术An onslaught ofinnovation@bryankorourke #ihrsa2013 45
  • 46. 1997 - 1998$999 46
  • 47. 1.1 B - 2.3 B 2007 - 2012 people using Internet超过550万中国人 Internet Users Doubled 47
  • 48. 82% of 16-24 year olds in China have a smartphone 82% 246 Million Subscribers China is world’s largest market Mobile Devices@bryankorourke #ihrsa2013 246万中国用户 48
  • 49. The Internet Of Things@bryankorourke #ihrsa2013 东西相连 49
  • 50. 35 Million US AdultsAmiigo健康追踪@bryankorourke #ihrsa2013 Track Fitness or Health 50
  • 51. Mobile Applications 20K Health Apps Service Delivery Scheduling New Business Models 移动应用程序@bryankorourke #ihrsa2013 51
  • 52. NewismSee or Hear; CheckReviews; Try forFREETRYSUMER 新的方法来做事情, 52
  • 53. Gamification & Channel Extension Text@bryankorourke #ihrsa2013 跟踪 53
  • 54. RFID | Cashless Transactions | Kiosks 自动系统 54
  • 55. Programming - Wexer 自动健身课程 Virtual Classes 55
  • 56. VirtualGroup Fitness 56
  • 57. @bryankorourke #ihrsa2013 Quick Response Codes 57
  • 58. New Technologies新设备 Alternative Cardio 58
  • 59. 57% of Members Use Smartpones or Tablets 许多客户使用技术@bryankorourke #ihrsa2013 Open 59
  • 60. Strategy - Where Are We Headed?New business models & competition会发生什么事 60
  • 61. Design Is User 设计很重要Experience 61
  • 62. Design 设计很重要DavidBartonGym 62
  • 63. Will TGymBox 设计很重要 benkellydesign.com 63
  • 64. Functional & GroupTraining Will Flourish课程将增长 64
  • 65. New Types Of ExcitingEquipment With MoreAdvanced TechnologiesAre Emerging新设备 65
  • 66. 从中断影响大Clayton ChristensenDisruption Guru @bryankorourke #ihrsa2013 66
  • 67. Where Are We Heading ? “Disruption is altering competition, creating new opportunities by redefining business models and enabling us to enter new markets” 中断创造了新的途径 @bryankorourke@bryankorourke #ihrsa2013 67
  • 68. Where Are We In The Life Cycle ?Are we going to embrace to “S” Curve ?行业日渐成熟 Maturity 2008 - Present - the rate of expansion is equal to that of the economy. Consolidation of key players is underway. Profit margins lessen. Growth 1980 - 2007 Life Cycle, Nautilus, Bally Sale, New Brands, Jane Fonda VideosIntroduction - Infancy1950 - 1979 Unisex, Figure Salons,LaLanne, Bodybuilding Decline ? Or S Curve The Chasm Innovators Early Adopters Early Majority Late Majority Laggards 68
  • 69. Market Definition Today Big Box Micro High Low Cost Convenience行业的今天 @bryankorourke #ihrsa2013 69
  • 70. S Curve - Reinvention New Era : Micro Gym Low Cost Pop Up Digital Wellness Spa行业的明天 @bryankorourke #ihrsa2013 70
  • 71. Entering Fragmentation EraNo single enterprise has large enough share of the market to be able to influence the industrys direction. 许多不同类型的业务 @bryankorourke #ihrsa2013 71
  • 72. TextNew Business Models 新的做事方式 72
  • 73. Digital Disruption Virtual Wellness Nutritional Motivational技术一定会取得新的机遇 @bryankorourke #ihrsa2013 73
  • 74. CONVERGENCE technology consumers 创建的更改74 @bryankorourke globalism
  • 75. Growth @bryankorourke #ihrsa2013 变化将导致经济增长 75
  • 76. "What is essential is invisible to the eye."Perception 看到了机会 76
  • 77. “The best way to predict the future is to create it “ - Peter Drucker 创造未来 77