2. Content
• Mobistar at a glance
• Corporate Social Responsibility (CSR)
• Antartic ICE
• I’m ICE
• Actions
• Statistics
• Communication channels
• Tips
• Q&A
2 Doris Vispoel: PMC project @ Mobistar
3. Mobistar at a glance
• Mobistar’s people
Team
members
(31/12/2011)
1794
22
37.8
years old
Different
nationalities
(31/12/2011)
Average age of a Mobistar
team member (31/12/2011)
3 Doris Vispoel: PMC project @ Mobistar
4. Corporate Social Responsibility
• Mobistar has been proactively making commitments
regarding CSR first annual report in 2010
• Our ambition is to participate in an overall change of
mindset
• Global objectives to be attained by the year 2015
• to be recognized by its customers as the trusted partner
capable of offering personalized telecom solutions;
• to be perceived by the job market and its own team members
as the best ICT employer;
• to be seen by the community as a player which is sustainably
contributing to progress and to protection of the environment
4 Doris Vispoel: PMC project @ Mobistar
5. Corporate Social Responsibility
• Strategy is based on 4 pillars
• The customers
Mobistar wants to proactively strengthen control of
sensitive data in line with their values and, for this
purpose, to adapt the governance, processes,
methods and tools wherever this is necessary.
• Our employees
Mobistar wishes to recognize and lend its support to
the employees. They must feel that they are
respected, recognized for their contribution and
must be able to develop their potential.
5 Doris Vispoel: PMC project @ Mobistar
6. Corporate Social Responsibility
• The society
Mobistar wishes to share the benefits of the digital
world with the largest number of people and to
encourage social inclusion.
• The environment
Mobistar wishes to find innovative solutions for a
greener world.
• Antarctic Ice is part of the company's general
social responsibility program, containing more
than 70 ongoing projects build around the 4
axes
6 Doris Vispoel: PMC project @ Mobistar
7. Antarctic ICE
• Expedition by Dixie Dansercoer and Sam Deltour
• Embarked in November 2011
• A world record: 5013 km on the South pole by kite
• Using only wind energy CO² neutral expedition
7 Doris Vispoel: PMC project @ Mobistar
8. Antarctic ICE
• By 2020 we will
• reduce our CO²-emissions with 50 %
• reduce our energy consumption by 15 %
• optimizing the mobility of all team members.
• aim to recycle 30 % of all handsets by 2015.
• Inspire
• We will have to inspire the team member of Mobistar to participate, to
support, to understand.
• Connect
• We need to connect with all team members and many of your
challenges will allow team members to connect with each other
in a new way.
• Explore
• We will explore new ways of doing things,
changing habits and changing our view on our society.
8 Doris Vispoel: PMC project @ Mobistar
9. • The ambition of the adventures is to educate people on the
importance of preserving the world’s ecosystem
• A contest to make all team members connect to this
inspiring adventure (01/04/2011-31/08/2011)
• A challenge to act on CSR matters such as mobility, a
healthy lifestyle and the environment
• 10 projects set up by the employees were selected
• Selection based on the Mobistar values, CSR impact and
sustainability
• The initiator of the winning project accompanies Dixie &
Sam
• Present at the expedition take off in South Africa
9 Doris Vispoel: PMC project @ Mobistar
10. • Even a child can sort it!
• Robert Fontaine: MKT Program Manager
• Objective:
• Encourage team members to better recycle their
waste in the main administrative building, with a focus on
PMC (plastic bottles, metal cans & cardboard drinks)
• How
• Change of attitude through a thorough change management &
animation plan
• Link with CSR
• Reduce further environmental footprint of Mobistar, by proposing to
each employee to be environmentally more responsible in day-to-day
work at Mobistar
• Position Mobistar further as environmentally responsible company in
its Evere/Brussels community.
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• Lead by example
11. Actions: signalizations
14/04/2011
• Previously, no correct sorting of PMC at floors
• Low awareness of recycling , low visibility
Purpose: Result:
Deploy new introduction of blue
signalization to bags in existing
have Team bins with an
Members sorting acceptable level of
again in the office sorting quality
First blue bags collected!
11 Doris Vispoel: PMC project @ Mobistar
12. Actions: Mobikids
15/04/2011
Purpose:
Make Team Members Result:
aware by having 52 Mobikids
children learning them explained to 104
how to sort in the Team Members how
office to sort!
Symbolize the project 40 drawings placed
for the kids with a logo
12 Doris Vispoel: PMC project @ Mobistar
13. Actions: Bin
09/05/2011
Purpose:
Enhance drastically
Encouraged by first recycling efforts by recognition of blue bin
Team Members, we obtained a GO to in coffee corners by
install state-of-the-art PMD bins installing a separate
blue bin
Result:
20 new bins placed
boardroom included
Challenge to have
people changing of
bin (from existing to
new PMD bin)
13 Doris Vispoel: PMC project @ Mobistar
14. Actions: Run event
17/05/2011
Purpose:
Promoting the new Result:
PMC bin & All drinks
recycling during distributed were
other Mobistar sorted. Visibility to
event 35 runners
Dixie & Sam do sort
it!
14 Doris Vispoel: PMC project @ Mobistar
15. Actions: Eco-ambassadors
19/05/2011 & 26/05/2011
• Personal distribution of cards in the company restaurant (1 day) Purpose:
• During 1 week available at the cash register Inform the population
were are looking for
• No much success!
eco-ambassadors
During lunch discuss
the role of an eco-
ambassador
Eco-ambassador
branding
Result:
• Friendly recruitment lunch is organized with bio-sandwiches 250 recruitment
cards were
• Share what should be expected for an eco-ambassador
distributed in the
program.
company restaurant
30 persons
• Creation of Eco-ambassador T-shirt &pin participated the lunch
30 T-shirts
15 Doris Vispoel: PMC project @ Mobistar Have the green reflex!
16. Actions: Eco-ambassadors
07 & 09/06//2011
• Info session in collaboration with FostPlus Purpose:
Start to build
• Why recycle?
recycling knowledge
• How to sort? to better inform
• What happens after collection? Team Members
Recycle process Influence behaviors
Recruitment of eco-
ambassadors
Result:
2 great sessions with
15 motivated
participants.
Written support
available on eco-
ambassador
Sharepoint
16 Doris Vispoel: PMC project @ Mobistar
17. Actions: Eco-ambassadors community
21/06//2011
Purpose:
Share knowledge and ideas
within the eco-ambassador
community
Result:
29 eco-ambassadors recruited
Article published in e-magazine
Creation of the Sharepoint-site:
knowledge DB, discussion
board, green links, action list
Vision: Thanks to Mobistar Eco-ambassadors, Team Members have the green
reflex in the office and at home, and as a group have a big impact on the
environment
Mission: Mobistar Eco-ambassadors will change durably the green awareness and
behavior of colleagues (@ the office & @ home) , through:
their own exemplary and enthusiast green behavior
their deep green knowledge
17 their gentle coaching and thanking of colleagues
their ideas and actions
18. Actions: Eco-training
30/06//2011
Purpose:
Provide ecologic
• In collaboration with an “asbl/vzw”
theoretical
• Based on a game background to eco-
• Manager of a small enterprise ambassadors
• Theoretical concepts of sustainable management can
be applied in a economical business environment
Result:
12 participants.
Sponsored by
Mobistar training
department.
18 Doris Vispoel: PMC project @ Mobistar
19. Actions: Walk to the bin!
30/06//2011
Purpose: Result:
Improve recycling: 65 participants walked to
Action by surprise the bin placed in the
based on a flash internal building patio and
mob Learn Team received a smoothie
Members to walk the Many other Team
distance with Members could see the
can’s/bottles up to flash mobilization from the
the right bin! floor windows
19 Doris Vispoel: PMC project @ Mobistar
20. Actions: Mobikids: ICE Casino
12/08/2011
Purpose:
Result:
Further raise
• Waste in right bin 3 kids / table + coach
awareness on
29 TMs participated,
recycling and also
assisted by 19 kids.
provide hints & tips to
Smoothies were
recycle via a card
offered
game
• Waste X is recycled into object Y
• Right waste symbol in right bin
• Associate the drawings together
Mobikids played in the Mobiclub with TM a
memory card game dedicated to recycling.
Doris Vispoel: PMC project @ Mobistar
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21. Actions: “Did you know” communication
August 2011
Purpose:
Scientific
campaign
Remind the key
recycling facts to
deepen recycling
knowledge and
awareness
Result:
During 1 month
A weekly
communication wave
Posters in the PMC
bin
At the Nespresso bar
and via Tweet
(intranet)
21 Doris Vispoel: PMC project @ Mobistar
22. Actions: Good cause
23/08/ 2011
Purpose:
Associate a good
cause to the
recycling efforts by
collecting plastic
caps of bottles
Result:
• This initiative consists of the Launch of
sale of collected plastic bottle partnership with
caps to a recycling company “Belgian center for
that produces durable pallets.
Guide Dogs
22 Doris Vispoel: PMC project @ Mobistar
23. Actions: Spontaneous
31/08/ 2011
Result:
Purpose: Customer service department:
Improve the quality of 200 persons visited, ~60 PMC recycled
sorting by removing the Marketing department
PMC from the general in collaboration with an eco-ambassador
waste bin at the TM’s desk 100 colleagues visited,~ 30 PMC recycled
Manager leading by
Plastic bags are added to collect the plastic caps
example
1 department added a box to collect the PMC as
they are seated further away from the central coffee
corner
23 Doris Vispoel: PMC project @ Mobistar
24. Actions: The Executive Committee shows the example
31/08/ 2011
Purpose:
Use the image of
ExCo and
sponsors using the
PMC bins to
stimulate everyone
to do the same
Result:
Very attractive
visuals were
published on the
magnetic walls
(20) near the
coffee corners
24 Doris Vispoel: PMC project @ Mobistar
25. Actions: Celebrate the end of the project
31/08/2011
Purpose:
Celebrating
the recycling
efforts of all
Result:
22 Thank you
posters
published in
the PMC bins
25 Doris Vispoel: PMC project @ Mobistar
26. Statistics
Purpose:
Communicate on results
based on manual
counting of blue bags by
the cleaning team, visual
surveys of random
inspected blue bags in the
PMC bin
Result:
Immediate level of 60%
was reached
Increase of quality via
communication / animations
(Walk to the bin, Manager
leading by example …)
Continue to motivate TM’s
to increase level of quality
26 Doris Vispoel: PMC project @ Mobistar
27. Communication channels
• Electronic
• Intranet:
news with pictures, video’s
• tweet: short communication
• Mobistar e-magazine: e-together
• Posters
• Coffee corners
• ICE Wall
• Nespresso bar
• Items
• On vending machines
• On PMC bin
• On the caps recycle bin
• In napkin supports
• On the patio floor
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• Distribution at cash registers
28. Tips to make the PMC project
a success
• Strength
• Supported by the Top management ICE challenge contest with
team member participation
• Communication platform to gives visibility (drink, articles …)
• Green topic was positively welcomed by the team members of all
brands and departments
• participation / collaboration of team members
• Contact third parties to help you (FostPlus for info sessions, BCG
to explain the good cause, training partner…)
• Bottom-up approach via eco-ambassadors community
• Use of a dynamic central communication tool (SP / Yammer)
• Use of specific “house” icons general icons
• Use pins – T-shirts so they can show the colleagues their
involvement for the “green aspect”
• If possible, events with team members children are a hit
28 Doris Vispoel: PMC project @ Mobistar
29. Tips to make the PMC project
a success
• To improve
• First signalizations on the existing bin was not clear enough
brand new bins installed
• To obtain a quality of 85 % or higher regular communication /
animation
• Communication not always seen by the team member keep
simplicity, repetition, coherence and touch the emotions
• Mention well what items may “NOT” be in the bin (fe. Plastic cups)
• Some events had low participation degree (flash mob) surprise
message better to communicate in advance
• Do not disturb colleagues during lunch (ICE casino) better
during coffee breaks
• Distribution of cards for the recruitment of eco-ambassadors low
success degree eco-friendly lunch resulted in 30 eco-
ambassadors
29 Doris Vispoel: PMC project @ Mobistar
30. Tips to make the PMC project
a success
• Threats
• As the challenge is finished, continue to animate the
green aspect (waste) on the long term
• Industrialization of the events
30 Doris Vispoel: PMC project @ Mobistar
31. Tips to make the PMC project
a success
• Opportunities
• Awareness of CSR within Mobistar has increased
• Mobistar values are lived within the company
• Eco-ambassador community: transversal participation
(level / department)
• Learn more about waste improve waste management
• Integrate the green aspects in the training library
• Link the project to a good cause
• Spontaneous actions led to higher involvement (good
cause)
• Due to the success, PMC recycle can be done in other
buildings
• Projects were hold in a collaborative way
31 Doris Vispoel: PMC project @ Mobistar
