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Lecture at the University of Wisconsin-Madison

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A bit outdated, but one of the few non-prezi presentations I have made lately. Not sure how much sense it makes without me talking, but you might get an idea at least

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Lecture at the University of Wisconsin-Madison

  1. 1. Design for Sustainable Behaviour Lecture at the University of Wisconsin-Madison, fall 2011 by Johannes Zachrisson Daae
  2. 2. Content:• The importance of design• Changing behaviour through design• Three tools Johannes Zachrisson
  3. 3. “Enough electricity to runpractically all the streetlighting in the UK” (DEFRA)
  4. 4. Pic by David Basanta www.tii.seUser Productin control in control
  5. 5. Fogg’s behavioural grid http://www.behaviorwizard.org/
  6. 6. The Behavior Wizard http://www.behaviorwizard.org/
  7. 7. ”Design with intent” by Dan Lockton www.designwithintent.co.uk
  8. 8. ”Design with intent” by Dan Lockton www.designwithintent.co.uk
  9. 9. Understanding of the user Social and the usage context Psychology Understanding of how behaviour is determined
  10. 10. Foto: Erik Aavatsmark
  11. 11. Comprehensive Action Determination Model Klöckner & Blöbaum, 2010
  12. 12. The attitude-behaviour-context theory Stern, 2000
  13. 13. Positive + + +User attitude Neutral + + Negative - +
  14. 14. Comprehensive Action Determination Model Klöckner & Blöbaum, 2010
  15. 15. Breaking habits:• Make the user aware of the behaviour• Remove positive / create negative reinforcement Jager, 2003
  16. 16. Robertson, 1967
  17. 17. I have made up my mind… that I would never try toreform man – that’s much to difficult.What I would do was to try to modify theenvironment in such a way as to get man moving inpreferred directions R. Buckminster Fuller, 1966
  18. 18. Questions?johannes.zachrisson@ntnu.no

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