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Content

    •   Mobistar at a glance
    •   Corporate Social Responsibility (CSR)
    •   Antartic ICE
    •   I’m ICE
    •   Actions
    •   Statistics
    •   Communication channels
    •   Tips
    •   Q&A
2       Doris Vispoel: PMC project @ Mobistar
Mobistar at a glance
    • Mobistar’s people

      Team
      members
      (31/12/2011)
                          1794
                                                           22


                      37.8
                     years old
                                                                Different
                                                                nationalities
                                                                (31/12/2011)

                               Average age of a Mobistar
                               team member (31/12/2011)



3     Doris Vispoel: PMC project @ Mobistar
Corporate Social Responsibility


    • Mobistar has been proactively making commitments
      regarding CSR  first annual report in 2010
    • Our ambition is to participate in an overall change of
      mindset
    • Global objectives to be attained by the year 2015
        • to be recognized by its customers as the trusted partner
          capable of offering personalized telecom solutions;
        • to be perceived by the job market and its own team members
          as the best ICT employer;
        • to be seen by the community as a player which is sustainably
          contributing to progress and to protection of the environment



4       Doris Vispoel: PMC project @ Mobistar
Corporate Social Responsibility


    • Strategy is based on 4 pillars
       • The customers
         Mobistar wants to proactively strengthen control of
         sensitive data in line with their values and, for this
         purpose, to adapt the governance, processes,
         methods and tools wherever this is necessary.
       • Our employees
         Mobistar wishes to recognize and lend its support to
         the employees. They must feel that they are
         respected, recognized for their contribution and
         must be able to develop their potential.

5      Doris Vispoel: PMC project @ Mobistar
Corporate Social Responsibility


       • The society
         Mobistar wishes to share the benefits of the digital
         world with the largest number of people and to
         encourage social inclusion.
       • The environment
         Mobistar wishes to find innovative solutions for a
         greener world.
    • Antarctic Ice is part of the company's general
      social responsibility program, containing more
      than 70 ongoing projects build around the 4
      axes

6      Doris Vispoel: PMC project @ Mobistar
Antarctic ICE

    •   Expedition by Dixie Dansercoer and Sam Deltour
    •   Embarked in November 2011
    •   A world record: 5013 km on the South pole by kite
    •   Using only wind energy  CO² neutral expedition




7        Doris Vispoel: PMC project @ Mobistar
Antarctic ICE
    •   By 2020 we will
         •    reduce our CO²-emissions with 50 %
         •    reduce our energy consumption by 15 %
         •    optimizing the mobility of all team members.
         •    aim to recycle 30 % of all handsets by 2015.
    •   Inspire
         • We will have to inspire the team member of Mobistar to participate, to
           support, to understand.
    •   Connect
         • We need to connect with all team members and many of your
           challenges will allow team members to connect with each other
           in a new way.
    •   Explore
         • We will explore new ways of doing things,
           changing habits and changing our view on our society.

8        Doris Vispoel: PMC project @ Mobistar
• The ambition of the adventures is to educate people on the
      importance of preserving the world’s ecosystem
    • A contest to make all team members connect to this
      inspiring adventure (01/04/2011-31/08/2011)
    • A challenge to act on CSR matters such as mobility, a
      healthy lifestyle and the environment
    • 10 projects set up by the employees were selected
    • Selection based on the Mobistar values, CSR impact and
      sustainability
    • The initiator of the winning project accompanies Dixie &
      Sam
    • Present at the expedition take off in South Africa
9       Doris Vispoel: PMC project @ Mobistar
• Even a child can sort it!
     • Robert Fontaine: MKT Program Manager
     • Objective:
        • Encourage team members to better recycle their
          waste in the main administrative building, with a focus on
          PMC (plastic bottles, metal cans & cardboard drinks)
     • How
        • Change of attitude through a thorough change management &
          animation plan
     • Link with CSR
        • Reduce further environmental footprint of Mobistar, by proposing to
          each employee to be environmentally more responsible in day-to-day
          work at Mobistar
        • Position Mobistar further as environmentally responsible company in
          its Evere/Brussels community.
10
        • Lead by example
Actions: signalizations
     14/04/2011



     •     Previously, no correct sorting of PMC at floors
     •     Low awareness of recycling , low visibility
         Purpose:                               Result:
         Deploy new                             introduction of blue
         signalization to                       bags in existing
         have Team                              bins with an
         Members sorting                        acceptable level of
         again in the office                    sorting quality


                                                                       First blue bags collected!




11          Doris Vispoel: PMC project @ Mobistar
Actions: Mobikids
     15/04/2011
                                         Purpose:
                                         Make Team Members          Result:
                                         aware by having            52 Mobikids
                                         children learning them     explained to 104
                                         how to sort in the         Team Members how
                                         office                     to sort!
                                         Symbolize the project      40 drawings placed
                                         for the kids with a logo




12        Doris Vispoel: PMC project @ Mobistar
Actions: Bin
     09/05/2011


                                                  Purpose:
                                                  Enhance drastically
     Encouraged by first recycling efforts by     recognition of blue bin
     Team Members, we obtained a GO to            in coffee corners by
     install state-of-the-art PMD bins            installing a separate
                                                  blue bin


                                                   Result:
                                                   20 new bins placed
                                                   boardroom included
                                                   Challenge to have
                                                   people changing of
                                                   bin (from existing to
                                                   new PMD bin)




13        Doris Vispoel: PMC project @ Mobistar
Actions: Run event
      17/05/2011




     Purpose:
     Promoting the new                             Result:
     PMC bin &                                     All drinks
     recycling during                              distributed were
     other Mobistar                                sorted. Visibility to
     event                                         35 runners

       Dixie & Sam do sort
       it!




14         Doris Vispoel: PMC project @ Mobistar
Actions: Eco-ambassadors
     19/05/2011 & 26/05/2011




     •    Personal distribution of cards in the company restaurant (1 day) Purpose:
     •    During 1 week available at the cash register                     Inform the population
                                                                           were are looking for
     •    No much success!
                                                                           eco-ambassadors
                                                                           During lunch discuss
                                                                           the role of an eco-
                                                                           ambassador
                                                                           Eco-ambassador
                                                                           branding


                                                                            Result:
     •    Friendly recruitment lunch is organized with bio-sandwiches       250 recruitment
                                                                            cards were
     •    Share what should be expected for an eco-ambassador
                                                                            distributed in the
          program.
                                                                            company restaurant
                                                                            30 persons
     •    Creation of Eco-ambassador T-shirt &pin                           participated the lunch
                                                                            30 T-shirts


15         Doris Vispoel: PMC project @ Mobistar   Have the green reflex!
Actions: Eco-ambassadors
     07 & 09/06//2011



•    Info session in collaboration with FostPlus   Purpose:
                                                   Start to build
       • Why recycle?
                                                   recycling knowledge
       • How to sort?                              to better inform
       • What happens after collection?            Team Members
         Recycle process                           Influence behaviors
                                                   Recruitment of eco-
                                                   ambassadors


                                                   Result:
                                                   2 great sessions with
                                                   15 motivated
                                                   participants.
                                                   Written support
                                                   available on eco-
                                                   ambassador
                                                   Sharepoint



16         Doris Vispoel: PMC project @ Mobistar
Actions: Eco-ambassadors community
  21/06//2011



                                                   Purpose:
                                                   Share knowledge and ideas
                                                   within the eco-ambassador
                                                   community
                                                   Result:
                                                   29 eco-ambassadors recruited
                                                   Article published in e-magazine
                                                   Creation of the Sharepoint-site:
                                                   knowledge DB, discussion
                                                   board, green links, action list


Vision: Thanks to Mobistar Eco-ambassadors, Team Members have the green
reflex in the office and at home, and as a group have a big impact on the
environment
Mission: Mobistar Eco-ambassadors will change durably the green awareness and
behavior of colleagues (@ the office & @ home) , through:
     their own exemplary and enthusiast green behavior
     their deep green knowledge
17   their gentle coaching and thanking of colleagues
     their ideas and actions
Actions: Eco-training
     30/06//2011


                                                            Purpose:
                                                            Provide ecologic
•      In collaboration with an “asbl/vzw”
                                                            theoretical
•      Based on a game                                      background to eco-
•      Manager of a small enterprise                        ambassadors
•      Theoretical concepts of sustainable management can
       be applied in a economical business environment



                                                            Result:
                                                            12 participants.
                                                            Sponsored by
                                                            Mobistar training
                                                            department.




18          Doris Vispoel: PMC project @ Mobistar
Actions: Walk to the bin!
     30/06//2011



                                                    Purpose:              Result:
                                                    Improve recycling:    65 participants walked to
                                                    Action by surprise    the bin placed in the
                                                    based on a flash      internal building patio and
                                                    mob Learn Team        received a smoothie
                                                    Members to walk the   Many other Team
                                                    distance with         Members could see the
                                                    can’s/bottles up to   flash mobilization from the
                                                    the right bin!        floor windows




19          Doris Vispoel: PMC project @ Mobistar
Actions: Mobikids: ICE Casino
     12/08/2011

                                                            Purpose:
                                                                                                Result:
                                                            Further raise
•    Waste in right bin                                                                         3 kids / table + coach
                                                            awareness on
                                                                                                29 TMs participated,
                                                            recycling and also
                                                                                                assisted by 19 kids.
                                                            provide hints & tips to
                                                                                                Smoothies were
                                                            recycle via a card
                                                                                                offered
                                                            game
•    Waste X is recycled into object Y




•    Right waste symbol in right bin




•    Associate the drawings together


                                                    Mobikids played in the Mobiclub with TM a
                                                    memory card game dedicated to recycling.
            Doris Vispoel: PMC project @ Mobistar
20
Actions: “Did you know” communication
     August 2011




                                                    Purpose:
                                                    Scientific
                                                    campaign
                                                    Remind the key
                                                    recycling facts to
                                                    deepen recycling
                                                    knowledge and
                                                    awareness

                                                    Result:
                                                    During 1 month
                                                    A weekly
                                                    communication wave
                                                    Posters in the PMC
                                                    bin
                                                    At the Nespresso bar
                                                    and via Tweet
                                                    (intranet)
21          Doris Vispoel: PMC project @ Mobistar
Actions: Good cause
     23/08/ 2011




                                                    Purpose:
                                                    Associate a good
                                                    cause to the
                                                    recycling efforts by
                                                    collecting plastic
                                                    caps of bottles


                                                    Result:
•     This initiative consists of the               Launch of
      sale of collected plastic bottle              partnership with
      caps to a recycling company                   “Belgian center for
      that produces durable pallets.
                                                    Guide Dogs
22          Doris Vispoel: PMC project @ Mobistar
Actions: Spontaneous
     31/08/ 2011


                                                     Result:
     Purpose:                                        Customer service department:
     Improve the quality of                          200 persons visited, ~60 PMC recycled
     sorting by removing the                         Marketing department
     PMC from the general                            in collaboration with an eco-ambassador
     waste bin at the TM’s desk                      100 colleagues visited,~ 30 PMC recycled
     Manager leading by
                                                     Plastic bags are added to collect the plastic caps
     example
                                                     1 department added a box to collect the PMC as
                                                     they are seated further away from the central coffee
                                                     corner




23           Doris Vispoel: PMC project @ Mobistar
Actions: The Executive Committee shows the example
     31/08/ 2011




                                                   Purpose:
                                                   Use the image of
                                                   ExCo and
                                                   sponsors using the
                                                   PMC bins to
                                                   stimulate everyone
                                                   to do the same



                                                   Result:
                                                   Very attractive
                                                   visuals were
                                                   published on the
                                                   magnetic walls
                                                   (20) near the
                                                   coffee corners

24         Doris Vispoel: PMC project @ Mobistar
Actions: Celebrate the end of the project
     31/08/2011




                                                   Purpose:
                                                   Celebrating
                                                   the recycling
                                                   efforts of all


                                                   Result:
                                                   22 Thank you
                                                   posters
                                                   published in
                                                   the PMC bins




25         Doris Vispoel: PMC project @ Mobistar
Statistics
                                                Purpose:
                                                Communicate on results
                                                based on manual
                                                counting of blue bags by
                                                the cleaning team, visual
                                                surveys of random
                                                inspected blue bags in the
                                                PMC bin




       Result:
       Immediate level of 60%
       was reached
       Increase of quality via
       communication / animations
       (Walk to the bin, Manager
       leading by example …)
       Continue to motivate TM’s
       to increase level of quality
26      Doris Vispoel: PMC project @ Mobistar
Communication channels

• Electronic
      •   Intranet:
          news with pictures, video’s
      •   tweet: short communication
      •   Mobistar e-magazine: e-together


• Posters
      •   Coffee corners
      •   ICE Wall
      •   Nespresso bar


• Items
      •   On vending machines
      •   On PMC bin
      •   On the caps recycle bin
      •   In napkin supports
      •   On the patio floor
27
      •   Distribution at cash registers
Tips to make the PMC project
     a success
     • Strength
        • Supported by the Top management  ICE challenge contest with
          team member participation
        • Communication platform to gives visibility (drink, articles …)
        • Green topic was positively welcomed by the team members of all
          brands and departments
        • participation / collaboration of team members
        • Contact third parties to help you (FostPlus for info sessions, BCG
          to explain the good cause, training partner…)
        • Bottom-up approach via eco-ambassadors community
        • Use of a dynamic central communication tool (SP / Yammer)
        • Use of specific “house” icons general icons
        • Use pins – T-shirts so they can show the colleagues their
          involvement for the “green aspect”
        • If possible, events with team members children are a hit
28      Doris Vispoel: PMC project @ Mobistar
Tips to make the PMC project
     a success

     • To improve
        • First signalizations on the existing bin was not clear enough 
          brand new bins installed
        • To obtain a quality of 85 % or higher  regular communication /
          animation
        • Communication not always seen by the team member  keep
          simplicity, repetition, coherence and touch the emotions
        • Mention well what items may “NOT” be in the bin (fe. Plastic cups)
        • Some events had low participation degree (flash mob)  surprise
          message  better to communicate in advance
        • Do not disturb colleagues during lunch (ICE casino)  better
          during coffee breaks
        • Distribution of cards for the recruitment of eco-ambassadors  low
          success degree  eco-friendly lunch  resulted in 30 eco-
          ambassadors
29      Doris Vispoel: PMC project @ Mobistar
Tips to make the PMC project
     a success

     • Threats
        • As the challenge is finished, continue to animate the
          green aspect (waste) on the long term
        • Industrialization of the events




30      Doris Vispoel: PMC project @ Mobistar
Tips to make the PMC project
     a success
     • Opportunities
        • Awareness of CSR within Mobistar has increased
        • Mobistar values are lived within the company
        • Eco-ambassador community: transversal participation
          (level / department)
        • Learn more about waste  improve waste management
        • Integrate the green aspects in the training library
        • Link the project to a good cause
        • Spontaneous actions led to higher involvement (good
          cause)
        • Due to the success, PMC recycle can be done in other
          buildings
        • Projects were hold in a collaborative way
31      Doris Vispoel: PMC project @ Mobistar
What are you waiting for?
Questions?




33   Doris Vispoel: PMC project @ Mobistar
Visit our websites:
 • www.mobistar.be
 • http://business.mobistar.be
 • http://corporate.mobistar.be




34     Doris Vispoel: PMC project @ Mobistar

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2012 04-20 mobistar-awareness campaign pmc_ice_43_bis

  • 2. Content • Mobistar at a glance • Corporate Social Responsibility (CSR) • Antartic ICE • I’m ICE • Actions • Statistics • Communication channels • Tips • Q&A 2 Doris Vispoel: PMC project @ Mobistar
  • 3. Mobistar at a glance • Mobistar’s people Team members (31/12/2011) 1794 22 37.8 years old Different nationalities (31/12/2011) Average age of a Mobistar team member (31/12/2011) 3 Doris Vispoel: PMC project @ Mobistar
  • 4. Corporate Social Responsibility • Mobistar has been proactively making commitments regarding CSR  first annual report in 2010 • Our ambition is to participate in an overall change of mindset • Global objectives to be attained by the year 2015 • to be recognized by its customers as the trusted partner capable of offering personalized telecom solutions; • to be perceived by the job market and its own team members as the best ICT employer; • to be seen by the community as a player which is sustainably contributing to progress and to protection of the environment 4 Doris Vispoel: PMC project @ Mobistar
  • 5. Corporate Social Responsibility • Strategy is based on 4 pillars • The customers Mobistar wants to proactively strengthen control of sensitive data in line with their values and, for this purpose, to adapt the governance, processes, methods and tools wherever this is necessary. • Our employees Mobistar wishes to recognize and lend its support to the employees. They must feel that they are respected, recognized for their contribution and must be able to develop their potential. 5 Doris Vispoel: PMC project @ Mobistar
  • 6. Corporate Social Responsibility • The society Mobistar wishes to share the benefits of the digital world with the largest number of people and to encourage social inclusion. • The environment Mobistar wishes to find innovative solutions for a greener world. • Antarctic Ice is part of the company's general social responsibility program, containing more than 70 ongoing projects build around the 4 axes 6 Doris Vispoel: PMC project @ Mobistar
  • 7. Antarctic ICE • Expedition by Dixie Dansercoer and Sam Deltour • Embarked in November 2011 • A world record: 5013 km on the South pole by kite • Using only wind energy  CO² neutral expedition 7 Doris Vispoel: PMC project @ Mobistar
  • 8. Antarctic ICE • By 2020 we will • reduce our CO²-emissions with 50 % • reduce our energy consumption by 15 % • optimizing the mobility of all team members. • aim to recycle 30 % of all handsets by 2015. • Inspire • We will have to inspire the team member of Mobistar to participate, to support, to understand. • Connect • We need to connect with all team members and many of your challenges will allow team members to connect with each other in a new way. • Explore • We will explore new ways of doing things, changing habits and changing our view on our society. 8 Doris Vispoel: PMC project @ Mobistar
  • 9. • The ambition of the adventures is to educate people on the importance of preserving the world’s ecosystem • A contest to make all team members connect to this inspiring adventure (01/04/2011-31/08/2011) • A challenge to act on CSR matters such as mobility, a healthy lifestyle and the environment • 10 projects set up by the employees were selected • Selection based on the Mobistar values, CSR impact and sustainability • The initiator of the winning project accompanies Dixie & Sam • Present at the expedition take off in South Africa 9 Doris Vispoel: PMC project @ Mobistar
  • 10. • Even a child can sort it! • Robert Fontaine: MKT Program Manager • Objective: • Encourage team members to better recycle their waste in the main administrative building, with a focus on PMC (plastic bottles, metal cans & cardboard drinks) • How • Change of attitude through a thorough change management & animation plan • Link with CSR • Reduce further environmental footprint of Mobistar, by proposing to each employee to be environmentally more responsible in day-to-day work at Mobistar • Position Mobistar further as environmentally responsible company in its Evere/Brussels community. 10 • Lead by example
  • 11. Actions: signalizations 14/04/2011 • Previously, no correct sorting of PMC at floors • Low awareness of recycling , low visibility Purpose: Result: Deploy new introduction of blue signalization to bags in existing have Team bins with an Members sorting acceptable level of again in the office sorting quality First blue bags collected! 11 Doris Vispoel: PMC project @ Mobistar
  • 12. Actions: Mobikids 15/04/2011 Purpose: Make Team Members Result: aware by having 52 Mobikids children learning them explained to 104 how to sort in the Team Members how office to sort! Symbolize the project 40 drawings placed for the kids with a logo 12 Doris Vispoel: PMC project @ Mobistar
  • 13. Actions: Bin 09/05/2011 Purpose: Enhance drastically Encouraged by first recycling efforts by recognition of blue bin Team Members, we obtained a GO to in coffee corners by install state-of-the-art PMD bins installing a separate blue bin Result: 20 new bins placed boardroom included Challenge to have people changing of bin (from existing to new PMD bin) 13 Doris Vispoel: PMC project @ Mobistar
  • 14. Actions: Run event 17/05/2011 Purpose: Promoting the new Result: PMC bin & All drinks recycling during distributed were other Mobistar sorted. Visibility to event 35 runners Dixie & Sam do sort it! 14 Doris Vispoel: PMC project @ Mobistar
  • 15. Actions: Eco-ambassadors 19/05/2011 & 26/05/2011 • Personal distribution of cards in the company restaurant (1 day) Purpose: • During 1 week available at the cash register Inform the population were are looking for • No much success! eco-ambassadors During lunch discuss the role of an eco- ambassador Eco-ambassador branding Result: • Friendly recruitment lunch is organized with bio-sandwiches 250 recruitment cards were • Share what should be expected for an eco-ambassador distributed in the program. company restaurant 30 persons • Creation of Eco-ambassador T-shirt &pin participated the lunch 30 T-shirts 15 Doris Vispoel: PMC project @ Mobistar Have the green reflex!
  • 16. Actions: Eco-ambassadors 07 & 09/06//2011 • Info session in collaboration with FostPlus Purpose: Start to build • Why recycle? recycling knowledge • How to sort? to better inform • What happens after collection? Team Members Recycle process Influence behaviors Recruitment of eco- ambassadors Result: 2 great sessions with 15 motivated participants. Written support available on eco- ambassador Sharepoint 16 Doris Vispoel: PMC project @ Mobistar
  • 17. Actions: Eco-ambassadors community 21/06//2011 Purpose: Share knowledge and ideas within the eco-ambassador community Result: 29 eco-ambassadors recruited Article published in e-magazine Creation of the Sharepoint-site: knowledge DB, discussion board, green links, action list Vision: Thanks to Mobistar Eco-ambassadors, Team Members have the green reflex in the office and at home, and as a group have a big impact on the environment Mission: Mobistar Eco-ambassadors will change durably the green awareness and behavior of colleagues (@ the office & @ home) , through: their own exemplary and enthusiast green behavior their deep green knowledge 17 their gentle coaching and thanking of colleagues their ideas and actions
  • 18. Actions: Eco-training 30/06//2011 Purpose: Provide ecologic • In collaboration with an “asbl/vzw” theoretical • Based on a game background to eco- • Manager of a small enterprise ambassadors • Theoretical concepts of sustainable management can be applied in a economical business environment Result: 12 participants. Sponsored by Mobistar training department. 18 Doris Vispoel: PMC project @ Mobistar
  • 19. Actions: Walk to the bin! 30/06//2011 Purpose: Result: Improve recycling: 65 participants walked to Action by surprise the bin placed in the based on a flash internal building patio and mob Learn Team received a smoothie Members to walk the Many other Team distance with Members could see the can’s/bottles up to flash mobilization from the the right bin! floor windows 19 Doris Vispoel: PMC project @ Mobistar
  • 20. Actions: Mobikids: ICE Casino 12/08/2011 Purpose: Result: Further raise • Waste in right bin 3 kids / table + coach awareness on 29 TMs participated, recycling and also assisted by 19 kids. provide hints & tips to Smoothies were recycle via a card offered game • Waste X is recycled into object Y • Right waste symbol in right bin • Associate the drawings together Mobikids played in the Mobiclub with TM a memory card game dedicated to recycling. Doris Vispoel: PMC project @ Mobistar 20
  • 21. Actions: “Did you know” communication August 2011 Purpose: Scientific campaign Remind the key recycling facts to deepen recycling knowledge and awareness Result: During 1 month A weekly communication wave Posters in the PMC bin At the Nespresso bar and via Tweet (intranet) 21 Doris Vispoel: PMC project @ Mobistar
  • 22. Actions: Good cause 23/08/ 2011 Purpose: Associate a good cause to the recycling efforts by collecting plastic caps of bottles Result: • This initiative consists of the Launch of sale of collected plastic bottle partnership with caps to a recycling company “Belgian center for that produces durable pallets. Guide Dogs 22 Doris Vispoel: PMC project @ Mobistar
  • 23. Actions: Spontaneous 31/08/ 2011 Result: Purpose: Customer service department: Improve the quality of 200 persons visited, ~60 PMC recycled sorting by removing the Marketing department PMC from the general in collaboration with an eco-ambassador waste bin at the TM’s desk 100 colleagues visited,~ 30 PMC recycled Manager leading by Plastic bags are added to collect the plastic caps example 1 department added a box to collect the PMC as they are seated further away from the central coffee corner 23 Doris Vispoel: PMC project @ Mobistar
  • 24. Actions: The Executive Committee shows the example 31/08/ 2011 Purpose: Use the image of ExCo and sponsors using the PMC bins to stimulate everyone to do the same Result: Very attractive visuals were published on the magnetic walls (20) near the coffee corners 24 Doris Vispoel: PMC project @ Mobistar
  • 25. Actions: Celebrate the end of the project 31/08/2011 Purpose: Celebrating the recycling efforts of all Result: 22 Thank you posters published in the PMC bins 25 Doris Vispoel: PMC project @ Mobistar
  • 26. Statistics Purpose: Communicate on results based on manual counting of blue bags by the cleaning team, visual surveys of random inspected blue bags in the PMC bin Result: Immediate level of 60% was reached Increase of quality via communication / animations (Walk to the bin, Manager leading by example …) Continue to motivate TM’s to increase level of quality 26 Doris Vispoel: PMC project @ Mobistar
  • 27. Communication channels • Electronic • Intranet: news with pictures, video’s • tweet: short communication • Mobistar e-magazine: e-together • Posters • Coffee corners • ICE Wall • Nespresso bar • Items • On vending machines • On PMC bin • On the caps recycle bin • In napkin supports • On the patio floor 27 • Distribution at cash registers
  • 28. Tips to make the PMC project a success • Strength • Supported by the Top management  ICE challenge contest with team member participation • Communication platform to gives visibility (drink, articles …) • Green topic was positively welcomed by the team members of all brands and departments • participation / collaboration of team members • Contact third parties to help you (FostPlus for info sessions, BCG to explain the good cause, training partner…) • Bottom-up approach via eco-ambassadors community • Use of a dynamic central communication tool (SP / Yammer) • Use of specific “house” icons general icons • Use pins – T-shirts so they can show the colleagues their involvement for the “green aspect” • If possible, events with team members children are a hit 28 Doris Vispoel: PMC project @ Mobistar
  • 29. Tips to make the PMC project a success • To improve • First signalizations on the existing bin was not clear enough  brand new bins installed • To obtain a quality of 85 % or higher  regular communication / animation • Communication not always seen by the team member  keep simplicity, repetition, coherence and touch the emotions • Mention well what items may “NOT” be in the bin (fe. Plastic cups) • Some events had low participation degree (flash mob)  surprise message  better to communicate in advance • Do not disturb colleagues during lunch (ICE casino)  better during coffee breaks • Distribution of cards for the recruitment of eco-ambassadors  low success degree  eco-friendly lunch  resulted in 30 eco- ambassadors 29 Doris Vispoel: PMC project @ Mobistar
  • 30. Tips to make the PMC project a success • Threats • As the challenge is finished, continue to animate the green aspect (waste) on the long term • Industrialization of the events 30 Doris Vispoel: PMC project @ Mobistar
  • 31. Tips to make the PMC project a success • Opportunities • Awareness of CSR within Mobistar has increased • Mobistar values are lived within the company • Eco-ambassador community: transversal participation (level / department) • Learn more about waste  improve waste management • Integrate the green aspects in the training library • Link the project to a good cause • Spontaneous actions led to higher involvement (good cause) • Due to the success, PMC recycle can be done in other buildings • Projects were hold in a collaborative way 31 Doris Vispoel: PMC project @ Mobistar
  • 32. What are you waiting for?
  • 33. Questions? 33 Doris Vispoel: PMC project @ Mobistar
  • 34. Visit our websites: • www.mobistar.be • http://business.mobistar.be • http://corporate.mobistar.be 34 Doris Vispoel: PMC project @ Mobistar