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... how big is my
market???
...a perennial problem for
any Business Manager …
….growing size of data…
Public
Data
Field
Intelligence
Semi-Public
Information
….and shrinking budgets...
…. Making business needs more and more
complex…
…Data Ninja
Accurate Vision -
better analytics
Efficient Tools - for
faster but cost
effective solutions
Stealth – for minimal
impact of process
change
Strong knowledge of
environment - to
drive actionablility
Creative - to ensure
user engagement
..OK, I am interested … but
what will a Data Ninja do ?
Define
future proof Traditional Sources
Evolving Sources
Develop a outside in market taxonomy
and align it to business strategy – helps
to provide laser clarity on target,
competition and adjacent markets
trends
Popular
terminologies,
technology overlaps,
customer pain point,
technology used
cases
Traditional markets,
overlaps
Build
comprehensive
Leverage business expertise and
collaboration to build a comprehensive
list of possible market drivers, identify
data sources, classify drivers based on
qualitative and quantitative - helps to
make forecasting comprehensive
Driver segmentation
– frequency vs.
importance
Customer/Analyst
sentiments on
new/existing/
overlapping
technologies
Google trends
Growing or declining
importance of
technology…related
technology
Solve
data does not lie =
transparency = trust
Leverage statistical techniques to build a
forecasting model which clearly explains the
relationship/impact of the drivers on market
11.7%
13.3%
3.4%
8.4%
11.9%
7.5%
12.9%
0.0% 0.0%
10.6%
10.1%
Driver1
Driver2
Driver3
Driver4
Driver5
Driver6
Driver7
Final
Mkt Year Final
2012 2013 2014 2015 2016 2017
Statistically explain
relationships and
impact of Drivers
on Market
Statistical
model to
forecast
market
Clear, Transparent,
Accurate,
Comprehensive
Scenario
building
Add a dash of interactive
visualization/dashboard to grab and maintain
user attention and drive better reach
Simplify
making data alive
Dashboard to
enable interactions
and provide drill
down – making
data alive
Single version
of truth
delivered
BRIDGEi2i is an Analytics Solutions
company focused at helping you
BRIDGE
www.bridgei2i.com
Enquries@bridgei2i.com
@BRIDGEi2i
facebook.com/BRIDGEi2i
linkedin.com/company/bridgei2i-analytics-solutions
Transform and visualize big data into
meaningful business metrics
INFORMATION
Identify underlying patterns,
understand behavior and predict
outcome
INSIGHT
Operationalize data driven decisions to
realize sustainable business value
IMPACT

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Dude, What's My Market Size?

  • 1.
  • 2. ... how big is my market???
  • 3. ...a perennial problem for any Business Manager …
  • 4.
  • 5. ….growing size of data… Public Data Field Intelligence Semi-Public Information
  • 7. …. Making business needs more and more complex…
  • 8.
  • 9.
  • 10. …Data Ninja Accurate Vision - better analytics Efficient Tools - for faster but cost effective solutions Stealth – for minimal impact of process change Strong knowledge of environment - to drive actionablility Creative - to ensure user engagement
  • 11. ..OK, I am interested … but what will a Data Ninja do ?
  • 12. Define future proof Traditional Sources Evolving Sources Develop a outside in market taxonomy and align it to business strategy – helps to provide laser clarity on target, competition and adjacent markets trends Popular terminologies, technology overlaps, customer pain point, technology used cases Traditional markets, overlaps
  • 13. Build comprehensive Leverage business expertise and collaboration to build a comprehensive list of possible market drivers, identify data sources, classify drivers based on qualitative and quantitative - helps to make forecasting comprehensive Driver segmentation – frequency vs. importance Customer/Analyst sentiments on new/existing/ overlapping technologies Google trends Growing or declining importance of technology…related technology
  • 14. Solve data does not lie = transparency = trust Leverage statistical techniques to build a forecasting model which clearly explains the relationship/impact of the drivers on market 11.7% 13.3% 3.4% 8.4% 11.9% 7.5% 12.9% 0.0% 0.0% 10.6% 10.1% Driver1 Driver2 Driver3 Driver4 Driver5 Driver6 Driver7 Final Mkt Year Final 2012 2013 2014 2015 2016 2017 Statistically explain relationships and impact of Drivers on Market Statistical model to forecast market Clear, Transparent, Accurate, Comprehensive Scenario building
  • 15. Add a dash of interactive visualization/dashboard to grab and maintain user attention and drive better reach Simplify making data alive Dashboard to enable interactions and provide drill down – making data alive
  • 17.
  • 18. BRIDGEi2i is an Analytics Solutions company focused at helping you BRIDGE www.bridgei2i.com Enquries@bridgei2i.com @BRIDGEi2i facebook.com/BRIDGEi2i linkedin.com/company/bridgei2i-analytics-solutions Transform and visualize big data into meaningful business metrics INFORMATION Identify underlying patterns, understand behavior and predict outcome INSIGHT Operationalize data driven decisions to realize sustainable business value IMPACT