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"People Making a Difference
           in Hospitality"
                          TONY POTTER
                     PRESIDENT – BRAVEAGLE




Tony@braveagle.com
@braveaglesocial
People are our most
                    important assets...




Tony@braveagle.com
@braveaglesocial
Are they ??....

         Or is it a form of Service




Tony@braveagle.com
@braveaglesocial
Lip Service?




Tony@braveagle.com
@braveaglesocial
The Tell Tale Signs?




Tony@braveagle.com
@braveaglesocial
• Poor staff facilities
   • Criticism of the industry
   • Low rates of pay issues
   • Unhappy personnel
   • Disinterest in service
   • Un kept appearances
   • High labour turnover
   • Industry leak of staff
   • Weak industry reputations


Tony@braveagle.com
@braveaglesocial
4,500 Employed In
           Hospitality In South West
                   England…




Tony@braveagle.com
@braveaglesocial
It’s not Rocket science…




Tony@braveagle.com
@braveaglesocial
• Treat people like Adults
   • Tell the truth & be honest
   • Practice respect, integrity & courage
   • Get the physical environment right
   • Provide them with the tools
   • Communicate, Communicate, Communicate
   • Acknowledge & reward




Tony@braveagle.com
@braveaglesocial
The Value Proposition




Tony@braveagle.com
@braveaglesocial
Manage People well
         +          = Added Value
   Foster People




Tony@braveagle.com
@braveaglesocial
The Goal
  To transform skills in areas of

  • Management

  • Leadership

  • Customer Service

  • Technical Skills



Tony@braveagle.com
@braveaglesocial
Technical Skills are the
                      least important…




Tony@braveagle.com
@braveaglesocial
Can you answer YES to
              any of these Questions???
     • Do you serve food from the left?

     • Can you use a duck press

     • Do you object to wine being characterised as having a
       redcurrant nose

     • Do you think silver service is cool

     • Do you think white linen is a sign of good service



Tony@braveagle.com
@braveaglesocial
But!.. They are relevant in
               terms of eye for detail !




Tony@braveagle.com
@braveaglesocial
Bridge designers are not
       Welders!




Tony@braveagle.com
@braveaglesocial
How do we create & develop
       sustainable Competitor Value




Tony@braveagle.com
@braveaglesocial
• Be proud to serve

  • Think Like a Customer

  • Management, Leadership &
    Technical skills

  • Logic will get you from A – Z




Tony@braveagle.com
@braveaglesocial
Tony@braveagle.com
@braveaglesocial
Tony@braveagle.com
@braveaglesocial
IMAGINE




“Logic will get you from A to Z;
imagination will get you everywhere.…”

Tony@braveagle.com
@braveaglesocial
CREATE
  “ THE BEST WAY TO PREDICT THE
  FUTURE IS TO CREATE IT…”




Tony@braveagle.com
@braveaglesocial
ENGAGE
  “ Tell me I
  cant, and I’ll
  show I can …”




Tony@braveagle.com
@braveaglesocial
“Believe that
                     anything is
                     possible .…

                     and it will be”


Tony@braveagle.com
@braveaglesocial
The 8 Essentials
    1. Service Culture / Change management
    2. Vision & Planning
    3. Positioning
    4.V.A.P.
    5. Alliances / relationships
    6.Communication
    7. Process
    8. Performance


Tony@braveagle.com
@braveaglesocial
Skills &Levels

  •   Negotiation               •   Leadership

  •   Communication             •   Operational sales

  •   Presentation skills       •   Developing culture

  •   Managing change           •   Team work

  •   Networking                •   Emotional intelligence

  •   Relationships             •   Interpersonal skills

  •   Commercial Appreciation   •   Core sales skills

Tony@braveagle.com
@braveaglesocial
The Strategy Proposition




Tony@braveagle.com
@braveaglesocial
• Take care of the customer

    • Recruit the best talent

    • Develop. Train & sustain

    • Communicate the vision

    • Manage performance

    • Manage change to stay on top


Tony@braveagle.com
@braveaglesocial
“ We can not change
where we have been …
We can only change
where we are
going …”




Tony@braveagle.com
@braveaglesocial

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People making a difference in hospitality conference plymouth univserity

  • 1. "People Making a Difference in Hospitality" TONY POTTER PRESIDENT – BRAVEAGLE Tony@braveagle.com @braveaglesocial
  • 2. People are our most important assets... Tony@braveagle.com @braveaglesocial
  • 3. Are they ??.... Or is it a form of Service Tony@braveagle.com @braveaglesocial
  • 5. The Tell Tale Signs? Tony@braveagle.com @braveaglesocial
  • 6. • Poor staff facilities • Criticism of the industry • Low rates of pay issues • Unhappy personnel • Disinterest in service • Un kept appearances • High labour turnover • Industry leak of staff • Weak industry reputations Tony@braveagle.com @braveaglesocial
  • 7. 4,500 Employed In Hospitality In South West England… Tony@braveagle.com @braveaglesocial
  • 8. It’s not Rocket science… Tony@braveagle.com @braveaglesocial
  • 9. • Treat people like Adults • Tell the truth & be honest • Practice respect, integrity & courage • Get the physical environment right • Provide them with the tools • Communicate, Communicate, Communicate • Acknowledge & reward Tony@braveagle.com @braveaglesocial
  • 11. Manage People well + = Added Value Foster People Tony@braveagle.com @braveaglesocial
  • 12. The Goal To transform skills in areas of • Management • Leadership • Customer Service • Technical Skills Tony@braveagle.com @braveaglesocial
  • 13. Technical Skills are the least important… Tony@braveagle.com @braveaglesocial
  • 14. Can you answer YES to any of these Questions??? • Do you serve food from the left? • Can you use a duck press • Do you object to wine being characterised as having a redcurrant nose • Do you think silver service is cool • Do you think white linen is a sign of good service Tony@braveagle.com @braveaglesocial
  • 15. But!.. They are relevant in terms of eye for detail ! Tony@braveagle.com @braveaglesocial
  • 16. Bridge designers are not Welders! Tony@braveagle.com @braveaglesocial
  • 17. How do we create & develop sustainable Competitor Value Tony@braveagle.com @braveaglesocial
  • 18. • Be proud to serve • Think Like a Customer • Management, Leadership & Technical skills • Logic will get you from A – Z Tony@braveagle.com @braveaglesocial
  • 21. IMAGINE “Logic will get you from A to Z; imagination will get you everywhere.…” Tony@braveagle.com @braveaglesocial
  • 22. CREATE “ THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT…” Tony@braveagle.com @braveaglesocial
  • 23. ENGAGE “ Tell me I cant, and I’ll show I can …” Tony@braveagle.com @braveaglesocial
  • 24. “Believe that anything is possible .… and it will be” Tony@braveagle.com @braveaglesocial
  • 25. The 8 Essentials 1. Service Culture / Change management 2. Vision & Planning 3. Positioning 4.V.A.P. 5. Alliances / relationships 6.Communication 7. Process 8. Performance Tony@braveagle.com @braveaglesocial
  • 26. Skills &Levels • Negotiation • Leadership • Communication • Operational sales • Presentation skills • Developing culture • Managing change • Team work • Networking • Emotional intelligence • Relationships • Interpersonal skills • Commercial Appreciation • Core sales skills Tony@braveagle.com @braveaglesocial
  • 28. • Take care of the customer • Recruit the best talent • Develop. Train & sustain • Communicate the vision • Manage performance • Manage change to stay on top Tony@braveagle.com @braveaglesocial
  • 29. “ We can not change where we have been … We can only change where we are going …” Tony@braveagle.com @braveaglesocial