Gary Brown Chairman TMcC
Chairman@targetmcconnells.com
The intrepid, undaunted,
bold and courageous
search for innovative ideas
Guts And Glory
Ideas
• Solve stubborn problems
• Find the gap in the market
• Get you noticed
Boldness
is remarkable
Stop trying
to be perfect,
start being
remarkable
Engender and
create a culture
of boldness
in your company
Ask for forgiveness
rather than permission
Culture of Boldness
If you want to go quickly,
go alone
Culture of Boldness
If you want to go quickly,
go alone
If you want to go far,
go together
Create experiences
for staff and customers,
People Experiences
Escape Entertain
EducateEsthetics
Engaging Experiences
People may forget what you show them
or what you tell them
People may forget what you show them
or what you tell them
They never forget how you make them
feel
“Deliver wow through service”
• Deliver wow service
• Embrace and drive
change
• Create fun and some
weirdness
• Be adventurous
• Pursue growth
and lear...
• Strength
• Empathy
• Relationships
• Vision
• Impact
• Commitment
• Entrepeneurship
Culture of Boldness
• Commit to transparency
• Your culture is your brand
• Values are magnetic
Culture of Boldness
• Commit to transparency
• Your culture is your brand
• Values are magnetic
Magnetism is remarkable
it...
Courage is contagious
Learn from
Michael Flatley
Commitment
Investment v Expense
Boldness is
infectious
influence
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014
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Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014

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Gary Brown - 'Bold Thinking in Marketing' - 13th March 2014

  1. 1. Gary Brown Chairman TMcC Chairman@targetmcconnells.com
  2. 2. The intrepid, undaunted, bold and courageous search for innovative ideas
  3. 3. Guts And Glory
  4. 4. Ideas • Solve stubborn problems • Find the gap in the market • Get you noticed
  5. 5. Boldness is remarkable
  6. 6. Stop trying to be perfect, start being remarkable
  7. 7. Engender and create a culture of boldness in your company
  8. 8. Ask for forgiveness rather than permission
  9. 9. Culture of Boldness If you want to go quickly, go alone
  10. 10. Culture of Boldness If you want to go quickly, go alone If you want to go far, go together
  11. 11. Create experiences for staff and customers, People Experiences
  12. 12. Escape Entertain EducateEsthetics Engaging Experiences
  13. 13. People may forget what you show them or what you tell them
  14. 14. People may forget what you show them or what you tell them They never forget how you make them feel
  15. 15. “Deliver wow through service”
  16. 16. • Deliver wow service • Embrace and drive change • Create fun and some weirdness • Be adventurous • Pursue growth and learning
  17. 17. • Strength • Empathy • Relationships • Vision • Impact • Commitment • Entrepeneurship
  18. 18. Culture of Boldness • Commit to transparency • Your culture is your brand • Values are magnetic
  19. 19. Culture of Boldness • Commit to transparency • Your culture is your brand • Values are magnetic Magnetism is remarkable it attracts and bonds
  20. 20. Courage is contagious
  21. 21. Learn from Michael Flatley
  22. 22. Commitment Investment v Expense
  23. 23. Boldness is infectious influence

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