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Using an earn-out
agreement
in a business sale
What is an earn-out agreement?
• A contractual pre-arrangement
• Seller receives compensation post-sale, if the financial goals are reached in a
specified period of time
• If drafted properly, it could be beneficial to both the seller
AND the buyer
How is it calculated?
• An earn-out calculates the company’s
current and potential purchase value
using predicted future revenue figures
Any examples?
• Sure! Vianet Group’s acquisition of Vendman Systems
• £4.2 million sale (payable in cash)  earn-out of £2.25 million (based on targets
achieved)
Other benefits?
• Alleviating some of
the uncertainties
surrounding the
business’s value
• Buyer can choose
whether to keep the
seller around
What are the risks?
• Manipulation of the agreement
• Short-term successes vs long-term goals
• Two bosses clashing
• Unplanned events that affect payments
Has it gone wrong in the past?
• Unfortunately, yes
• AfterMail sale to Quest in 2006
• $15 million sale vs $45 million reported
• Just missed out on the targets set out in the earn-out agreement
Silver lining – The owner set up Xero later, which is now worth billions!
How to do it right?
• Establish targets that take the post-purchase “lag” into account
• Eg. Adam&Eve sale to Omnicorn in 2012
• It helps when founders are committed to growing business further post-sale
What precautions should I take?
1
2
3
• Financial transparency will be
requested by all buyers
• Clarity is key
• Seller should seek to keep as
much control as possible
• Provisions to protect him/her
• Sometimes a guarantee of a
minimum earn-out payment is
a very viable option
With the right advice from professional services and a
structured approach to negotiations, earn-out agreements
can be a valuable way of progressing a successful sale
*Read the full article here: http://bit.ly/earn-out-agreement-bsr

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Using an Earn-Out Agreement in a Business Sale BSR

  • 2. What is an earn-out agreement? • A contractual pre-arrangement • Seller receives compensation post-sale, if the financial goals are reached in a specified period of time • If drafted properly, it could be beneficial to both the seller AND the buyer
  • 3. How is it calculated? • An earn-out calculates the company’s current and potential purchase value using predicted future revenue figures
  • 4. Any examples? • Sure! Vianet Group’s acquisition of Vendman Systems • £4.2 million sale (payable in cash)  earn-out of £2.25 million (based on targets achieved)
  • 5. Other benefits? • Alleviating some of the uncertainties surrounding the business’s value • Buyer can choose whether to keep the seller around
  • 6. What are the risks? • Manipulation of the agreement • Short-term successes vs long-term goals • Two bosses clashing • Unplanned events that affect payments
  • 7. Has it gone wrong in the past? • Unfortunately, yes • AfterMail sale to Quest in 2006 • $15 million sale vs $45 million reported • Just missed out on the targets set out in the earn-out agreement Silver lining – The owner set up Xero later, which is now worth billions!
  • 8. How to do it right? • Establish targets that take the post-purchase “lag” into account • Eg. Adam&Eve sale to Omnicorn in 2012 • It helps when founders are committed to growing business further post-sale
  • 9. What precautions should I take? 1 2 3 • Financial transparency will be requested by all buyers • Clarity is key • Seller should seek to keep as much control as possible • Provisions to protect him/her • Sometimes a guarantee of a minimum earn-out payment is a very viable option
  • 10. With the right advice from professional services and a structured approach to negotiations, earn-out agreements can be a valuable way of progressing a successful sale *Read the full article here: http://bit.ly/earn-out-agreement-bsr