Social Media Marketing “ Build a Footprint … Generate ROI” Matthew O’Brien www.MintSocial.com

Discussion Topics Overview on Social Media Marketing Social Media Footprint Social Media Business Applications How to Measure ROI What Resources are Needed?

Overview on Social Media Marketing

Social Media Footprint

Social Media Business Applications

How to Measure ROI

What Resources are Needed?

What is Social Media? umbrella term that defines the various activities that integrate technology , social interaction, and the publishing of words , pictures , videos and audio

umbrella term that defines the various activities that integrate technology , social interaction, and the publishing of words , pictures , videos and audio

Deep Thoughts… There’s a conversation going on online , with or without you. If you choose not to engage , you’re simply giving up the ability to manage and influence what’s being said.

There’s a conversation going on online , with or without you.

If you choose not to engage , you’re simply giving up the ability to manage and influence what’s being said.

Cost Effective? “ With production costs low …the opportunity to create branded micro content that consumers will invite into their lives becomes a financial reality with a huge ROI upside. It’s advertising people want to watch.” Tom Martin, Positive Disruption

“ With production costs low …the opportunity to create branded micro content that consumers will invite into their lives becomes a financial reality with a huge ROI upside. It’s advertising people want to watch.”

Tom Martin, Positive Disruption

Survey says… Data released by Cone, Inc. 93% of Americans expect companies to have a presence in social media. 85% say companies should interact with consumers via social media.

Data released by Cone, Inc.

93% of Americans expect companies to have a presence in social media.

85% say companies should interact with consumers via social media.

The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008

Social Media Footprint Online Publishing Hub PR & Ezine Sites Micro- Blogging MRSS/Video Communities & Syndication Web 2.0 World Social Networks RSS Aggregation Tools Call to Action Web Pages Inbound Links and Traffic to Audio, Photo & Video Networks

Social Media Business Applications 5 Objectives of Social Media (The 5 W’s) Reputation Management (‘Who’ Are You?) Branding (The ‘What’) Marketing (The ‘Where’) Listening /Engaging (The ‘When’) Monetization (The ‘Why’)

5 Objectives of Social Media (The 5 W’s)

Reputation Management (‘Who’ Are You?)

Branding (The ‘What’)

Marketing (The ‘Where’)

Listening /Engaging (The ‘When’)

Monetization (The ‘Why’)

Social Media Marketing Tips Repurpose Content Create “ contributor networks ” Get More Unrefined Think Non-Branding Integrate Traditional with New Marketing Track ROI

Repurpose Content

Create “ contributor networks ”

Get More Unrefined

Think Non-Branding

Integrate Traditional with New Marketing

Track ROI

Web Video Strategy “ If a picture is work a thousand words, then video must put this into the millions.” Short Video Segments… Educational Keyword and Viral Focus Syndicate to Top Video Websites Results…Google Rankings and Viral Views

“ If a picture is work a thousand words, then video must put this into the millions.”

Short Video Segments… Educational

Keyword and Viral Focus

Syndicate to Top Video Websites

Results…Google Rankings and Viral Views

‘ Why’ Leverage Web Video

‘ Why’ Leverage Web Video

‘ Why’ Leverage Web Video

‘ Why’ Leverage Web Video

‘ Why’ Leverage Web Video

‘ Why’ Leverage Web Video Some of the rankings in Google from the first month.

ROI for Social Media “ The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations which are not possible.” … “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation ?’” And, as stubborn as it sounds Mr. CEO, you don’t get money out of a conversation. – Steven Smith - LinktoYourWorld.com

“ The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations which are not possible.”

… “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation ?’” And, as stubborn as it sounds Mr. CEO, you don’t get money out of a conversation.

– Steven Smith - LinktoYourWorld.com

5 Points of ROI in Social Media Increase mentions online and create inbound links to website Improve overall keyword rankings and specifically the top landing pages Increase traffic to website Build an online community Help create inquiries and awareness of brand

Increase mentions online and create inbound links to website

Improve overall keyword rankings and specifically the top landing pages

Increase traffic to website

Build an online community

Help create inquiries and awareness of brand

Internal/External Resources Assign Internal Champion for Social Media Establish Policies and Guideline Internally Leverage Existing Content Integrate with Traditional Marketing Tracking Tools

Assign Internal Champion for Social Media

Establish Policies and Guideline Internally

Leverage Existing Content

Integrate with Traditional Marketing

Tracking Tools

social media…Next Step Build Your Social Media Footprint ( AP ) Promote Your Clients on It Listen , Monitor and Engage Build Online Communities Generate New Business Grab Market Share

Build Your Social Media Footprint ( AP )

Promote Your Clients on It

Listen , Monitor and Engage

Build Online Communities

Generate New Business

Grab Market Share

Open Discussion Q and A Contact Info Discussion Topics Mint Social Google Juice Matthew O’Brien Closing Deals 602.206.8089 New Revenue Stream [email_address] Social Media Alias @ Blogster

Q and A

Contact Info Discussion Topics

Mint Social Google Juice

Matthew O’Brien Closing Deals

602.206.8089 New Revenue Stream

[email_address] Social Media Alias

@ Blogster