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ROI with Social Media Marketing for Ad Agencies and Clients

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http://MintSocial.com - ROI with Social Media Marketing and one of my favorite quotes about it by Steven Smith: …

http://MintSocial.com - ROI with Social Media Marketing and one of my favorite quotes about it by Steven Smith:

“The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.”

I could not agree more but for some reason companies not in the game and prospects I call on think this is a cute saying but they want to know what results they can expect or they are going to remain on the sidelines. In addition to saying to them, “well the conversation is going on around your brand with or without you” we also say, “let’s work with the number 5″. We see there are 5 basic ways to measure the results with social media marketing and online branding that are specific and measurable:

1. Increase mentions online through publishing of content on multiple online sources and create inbound links to website

2. Improve overall keyword rankings and specifically the top landing pages

3. Increase traffic to website

4. Build an online community through social media marketing

5. Help create inquiries and awareness of the online brand

We can then take each of these 5 benchmarks and set goals that we can measure on a weekly, monthly and quarterly basis. To learn more on creating ROI with social media please visit http://MintSocial.com.


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Transcript

  • 1. Social Media Marketing “ Build a Footprint … Generate ROI” Matthew O’Brien www.MintSocial.com
  • 2. Discussion Topics
    • Overview on Social Media Marketing
    • Social Media Footprint
    • Social Media Business Applications
    • How to Measure ROI
    • What Resources are Needed?
  • 3. What is Social Media?
    • umbrella term that defines the various activities that integrate technology , social interaction, and the publishing of words , pictures , videos and audio
  • 4. Deep Thoughts…
    • There’s a conversation going on online , with or without you.
    • If you choose not to engage , you’re simply giving up the ability to manage and influence what’s being said.
  • 5. Cost Effective?
    • “ With production costs low …the opportunity to create branded micro content that consumers will invite into their lives becomes a financial reality with a huge ROI upside. It’s advertising people want to watch.”
    • Tom Martin, Positive Disruption
  • 6. Survey says…
    • Data released by Cone, Inc.
    • 93% of Americans expect companies to have a presence in social media.
    • 85% say companies should interact with consumers via social media.
  • 7. The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008
  • 8. Social Media Footprint Online Publishing Hub PR & Ezine Sites Micro- Blogging MRSS/Video Communities & Syndication Web 2.0 World Social Networks RSS Aggregation Tools Call to Action Web Pages Inbound Links and Traffic to Audio, Photo & Video Networks
  • 9. Social Media Business Applications
    • 5 Objectives of Social Media (The 5 W’s)
      • Reputation Management (‘Who’ Are You?)
      • Branding (The ‘What’)
      • Marketing (The ‘Where’)
      • Listening /Engaging (The ‘When’)
      • Monetization (The ‘Why’)
  • 10. Social Media Marketing Tips
    • Repurpose Content
    • Create “ contributor networks ”
    • Get More Unrefined
    • Think Non-Branding
    • Integrate Traditional with New Marketing
    • Track ROI
  • 11. Web Video Strategy
    • “ If a picture is work a thousand words, then video must put this into the millions.”
    • Short Video Segments… Educational
    • Keyword and Viral Focus
    • Syndicate to Top Video Websites
    • Results…Google Rankings and Viral Views
  • 12. ‘ Why’ Leverage Web Video
  • 13. ‘ Why’ Leverage Web Video
  • 14. ‘ Why’ Leverage Web Video
  • 15. ‘ Why’ Leverage Web Video
  • 16. ‘ Why’ Leverage Web Video
  • 17. ‘ Why’ Leverage Web Video Some of the rankings in Google from the first month.
  • 18. ROI for Social Media
    • “ The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations which are not possible.”
    • … “ Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation ?’” And, as stubborn as it sounds Mr. CEO, you don’t get money out of a conversation.
    • – Steven Smith - LinktoYourWorld.com
  • 19. 5 Points of ROI in Social Media
    • Increase mentions online and create inbound links to website
    • Improve overall keyword rankings and specifically the top landing pages
    • Increase traffic to website
    • Build an online community
    • Help create inquiries and awareness of brand
  • 20. Internal/External Resources
    • Assign Internal Champion for Social Media
    • Establish Policies and Guideline Internally
    • Leverage Existing Content
    • Integrate with Traditional Marketing
    • Tracking Tools
  • 21. social media…Next Step
    • Build Your Social Media Footprint ( AP )
    • Promote Your Clients on It
    • Listen , Monitor and Engage
    • Build Online Communities
    • Generate New Business
    • Grab Market Share
  • 22. Open Discussion
    • Q and A
    • Contact Info Discussion Topics
    • Mint Social Google Juice
    • Matthew O’Brien Closing Deals
    • 602.206.8089 New Revenue Stream
    • [email_address] Social Media Alias
    • @ Blogster