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ROI with Social Media Marketing for Ad Agencies and Clients

by Matthew O'Brien

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http://MintSocial.com - ROI with Social Media Marketing and one of my favorite quotes about it by Steven Smith:...

http://MintSocial.com - ROI with Social Media Marketing and one of my favorite quotes about it by Steven Smith:

“The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.”

I could not agree more but for some reason companies not in the game and prospects I call on think this is a cute saying but they want to know what results they can expect or they are going to remain on the sidelines. In addition to saying to them, “well the conversation is going on around your brand with or without you” we also say, “let’s work with the number 5″. We see there are 5 basic ways to measure the results with social media marketing and online branding that are specific and measurable:

1. Increase mentions online through publishing of content on multiple online sources and create inbound links to website

2. Improve overall keyword rankings and specifically the top landing pages

3. Increase traffic to website

4. Build an online community through social media marketing

5. Help create inquiries and awareness of the online brand

We can then take each of these 5 benchmarks and set goals that we can measure on a weekly, monthly and quarterly basis. To learn more on creating ROI with social media please visit http://MintSocial.com.

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Matthew O'Brien, Social Media Marketing Aficionado at Mint Social | Social Media Marketing @federicokithinzi Thanks for the kind words! 5 months ago

Are you sure you want to

Fred Kithinzi 3 years later on, and I find this presentation relate-able and resourceful. Thank you. 5 months ago

Matthew O'Brien, Social Media Marketing Aficionado at Mint Social | Social Media Marketing Raiha - I agree with your point that all employees should be part of a social media strategy for a business. From my experience, very few businesses are ready to engage in social media at this level and are moreso figuring out their policies and running things through legal first...not what social media is all about. If companies can get their employees onboard, then the results and ROI can be realized exponentially faster. 3 years ago

Raiha Buchanan Insightful presentation on ROI of social media for agencies. However, I do not agree with point one on slide 20. The responsibility of delivering the social media message should not be the responsibility of one employee and/or one department, but should become part of every employees and/or department's work task, to create a holistic perception of the brand/organization. 3 years ago