The document contains data comparing metrics like address verification rates, National Change of Address (NCOA) consent rates, and duplicate identification rates for various organizations. The metrics are shown as percentages and include averages across organizations for items like verified addresses, NCOA non-consents, and duplicate individuals. The data is presented with organization codes in the first column and the corresponding percentages for each metric in subsequent columns.

1. Data Averages
Ave - Ave - Acxiom Acxiom
Address Address Address Acxiom - Ave - Acxiom -
Address Deceased Duplicate
Number of Verified Verified and NCOA - NCOA - Non- Duplicate Verified NFP - NCOA NFP - Ave Ave
Org Code Deceased verified Ave NCOA NFP NFP
Supporters without allocated a Consents Consents Individuals and Industry Non- Industry Deceased Duplicates
without Industry Industry
Correction DPID allocated Std Consents Std
corrections Std Std
A 9,550 75.38% 94.36% 2.15% 6.11% 0.46% 0.17% 54.80% a 83.94%
DPID 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
B 37,846 66.98% 80.84% 5.33% 10.58% 2.44% 0.82% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
C 2,908 67.11% 87.52% 2.82% 6.12% 0.26% 0.37% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
D 19,534 66.44% 91.03% 4.97% 11.76% 0.12% 2.78% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
E 23,620 68.39% 88.74% 2.28% 5.46% 0.30% 0.24% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
F 5,417 62.28% 91.25% 5.35% 0% 1.67% 0.91% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
G 38,082 70.23% 92.21% 1.80% 4.98% 0.12% 0.84% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
H 22,175 67.52% 85.02% 4.85% 0% 1.38% 0.48% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
I 93,222 90.54% 95.69% 4.67% 10.77% 0.20% 0.06% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
J 184 6.55% 84.69% 6.14% 0% 0.54% 0.00% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
K 21,793 71.20% 88.03% 3.76% 0% 2.44% 0.88% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
L 10,724 69.36% 93.07% 2.81% 7.12% 0.91% 0.65% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
M 10,578 42.83% 82.64% 4.28% 0% 3.72% 0.81% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
N 34,109 70.77% 90.78% 2.49% 8.42% 0.40% 1.64% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
O 17,040 53.37% 76.43% 2.09% 7.53% 0.55% 0.97% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
P 18,821 73.09% 81.66% 3.13% 8.72% 0.23% 0.37% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
Q 19,418 68.54% 90.51% 4.52% 11.43% 0.75% 0.59% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
R 2,112 54.05% 83.31% 2.79% 12.15% 0.91% 1.61% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
S 155,724 0.75% 94.85% 2.98% 10.46% 0.52% 23.32% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
T 30,529 66.48% 88.47% 0.68% 11.30% 1.60% 0.77% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
U 767 45.05% 74.34% 2.63% 6.14% 0.26% 0.13% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
V 265,755 61.30% 73.16% 9.94% 13.46% 0.13% 0.41% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
W 213 11.73% 79.81% 7.76% 0% 0.46% 0.00% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
X 205,603 64.59% 81.85% 5.63% 11.95% 0.14% 1.94% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
Y 457 2.62% 54.92% 6.64% 0% 0.21% 0.21% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
Z 67,047 27.95% 82.41% 2.70% 0% 3.49% 0.61% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
AA 44,333 84.10% 92.66% 1.98% 7.72% 0.51% 1.40% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
BB 151,686 73.94% 91.94% 6.59% 13.23% 0.44% 4.01% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
CC 2,384 66.60% 90.32% 2.66% 9.22% 0.65% 0.65% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
DD 13,677 48.66% 64.04% 2.33% 6.97% 2.35% 0.67% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
EE 10,847 40.79% 54.46% 2.07% 6.82% 0.29% 0.02% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
FF 58,029 74.58% 92.28% 3.89% 8.28% 0.21% 0.05% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
GG 32,419 71.38% 89.41% 4.20% 0% 0.38% 0.17% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
HH 109,513 76.78% 87.68% 2.09% 10.88% 0.25% 0.46% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
II 86 1.16% 76.74% 4.16% 0% 0.00% 0.00% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
JJ 1,524 0.65% 73.96% 2.70% 6.90% 0.13% 0.13% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
KK 7,065 63.70% 84.81% 2.71% 8.88% 0.45% 0.41% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%
54.80% 83.94% 3.80% 6.58% 0.81% 1.34% 54.80% 83.94% 90.00% 3.80% 6.58% 2.50% 0.81% 0.75% 1.34% 0.60%

2. Address Quality
120.00% Acxiom NFP Ave 300,000
Average verified and allocated a DPID
100.00% 250,000
80.00% 200,000
60.00% 150,000
40.00% User group Average 100,000
20.00% 50,000
0.00% 0
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II JJ KK
Number of Supporters Address Verified without Correction Address Verified and allocated a DPID
Ave - Address verified without corrections Ave - Address Verified and allocated a DPID Acxiom - NFP - Industry Std
Change of Address
16.00% 300,000
14.00% *Big concern in number of supporters
moving where address is no longer 250,000
available
12.00%
200,000
10.00% Average Non-Consent
Change of Address Acxiom NFP Industry Std
Change of Address
8.00% 150,000
Average Consent
Change of Address
6.00%
100,000
4.00%
50,000
2.00%
0.00% 0
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II JJ KK
Number of Supporters NCOA - Consents NCOA - Non-Consents Ave NCOA Ave - NCOA Non-Consents Acxiom - NFP - Industry Std

3. Deceased
4.00% 300,000
3.50%
250,000
3.00%
User Group Average 200,000
2.50% deceased individuals
Acxiom Industry Std
2.00% deceased individuals 150,000
1.50%
100,000
1.00%
50,000
0.50%
0.00% 0
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II JJ KK
Number of Supporters Deceased Ave Deceased Acxiom DeceasedNFP Industry Std

4. Duplicate Individuals
25.00% 300,000
250,000
20.00%
200,000
15.00%
150,000
Acxiom NFP Industry Average
10.00% duplicate individuals
100,000
User Group Average
Duplicate individuals
5.00%
50,000
0.00% 0
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II JJ KK
Number of Supporters Duplicate Individuals Ave Duplicates Acxiom DuplicateNFP Industry Std