Black Card Marketing Group @ Infusionsoft 202

Infusionsoft 202: Identifying Your System of Automation Presented By: Dave Lee

Proven Success Path
New Lead Follow-up Sequence
New Customer Campaign
Long-term Follow-up Campaign

I Sell Color Blue

My Blue “Funnel” Blue Leads Past Customers New Customers

Funnel Problems Leads

Funnel Problems Leads Lead Type & Demographics Preferences & Behaviors Lead Sources

Funnel Problems
!
I’m Selling Them Preferences & Behaviors Blue

Funnel Opportunities
$$$
I COULD Sell Them Preferences & Behaviors

New Leads – Peeling Back The Covers
Tailor which “new lead campaign” based on:
Lead source
Purchased lead
Online
Offline
Partner/affiliate
Referral
Lead “type”
Personality
Demographics
Size, income, revenue
Interests & Preferences
Stated or selected wants and needs

Rinse & Repeat…
The same concepts should be applied to your:
New customers
Long-term follow-up with customers
Collections
Partners/affiliates
Employees (training)

What’s Your Flow ?
How do you ‘handle’ new leads, customers, partners, etc.?
What does it look like if you made a picture?
How would you diagram it?
Let’s See Some Examples…

Flow Examples

Strategic Profits: Example 1

Exercise

Tip: Identify Your “Ideal Customer”
Until you define what your ideal customer is, you will continue to receive mediocre results .
Demographics
Behaviors
Revenue/Income
Goals
Spend
Events

How To Identify Your Ideal Customer
Commit yourself to do it!
Study your database
Survey your customers
Interview your customers
Document
Communicate

Infusionsoft’s Ideal Customer

Infusionsoft’s “Funnel”

“ Above” The Funnel
Online Marketing
Organic
PPC
Banner Ads
Email Newsletters
Purchased Leads
Offline Marketing
Events
Direct Mail
Public Relations
Social Media
Leads (Suspects)

Mindmap

Middle of the Funnel Focus
Qualify
Educate
Suspects Prospects

Mid-Funnel Focus

Bottom of the Funnel Focus Prospects Buyers

Tracking Your Entire Funnel

What is YOUR System of Automation?

Thanks!

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Black Card Marketing Group @ Infusionsoft 202

by Black Card Marketing Group on Mar 11, 2010

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Black Card Marketing Group @ Infusionsoft 202 — Presentation Transcript