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Black Card Marketing Group @ Infusionsoft 202

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Black Card Marketing Group

Awesome presentation by Dave Lee, Executive at Infusionsoft. Presented @ #InfusionCon 2010. INFUSIONSOFT We Generate an insane # of leads, Capture, Qualify and Convert those leads into sales and nurture those leads into long-term profitable customers

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Infusionsoft 202: Identifying Your System of Automation Presented By: Dave Lee
Proven Success Path ,[object Object],[object Object],[object Object]
I Sell Color Blue
My Blue “Funnel” Blue Leads Past Customers New Customers
Funnel Problems Leads
Funnel Problems Leads Lead Type & Demographics Preferences & Behaviors Lead Sources
Funnel Problems ,[object Object],I’m Selling Them Preferences & Behaviors Blue
Funnel Opportunities ,[object Object],I COULD Sell Them Preferences & Behaviors
New Leads – Peeling Back The Covers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rinse & Repeat… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Your Flow ? ,[object Object],[object Object],[object Object],Let’s See Some Examples…
Flow Examples
Strategic Profits: Example 1
Strategic Profits: Example 2
Strategic Profits: Example 3
Exercise
Tip: Identify Your “Ideal Customer” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Identify Your Ideal Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Infusionsoft’s Ideal Customer
Infusionsoft’s “Funnel”
“ Above” The Funnel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Leads (Suspects)
Mindmap
Middle of the Funnel Focus ,[object Object],[object Object],Suspects Prospects
Mid-Funnel Focus
Bottom of the Funnel Focus Prospects Buyers
Tracking Your Entire Funnel
What is YOUR System of Automation?
Thanks!

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Editor's Notes

  1. My entire “new lead” sequence/campaign is geared towards selling blue in this funnel.
  2. Instead of one generic new lead campaign, you should have multiple campaigns that will fire off based on lead source, lead type, interests & preferences.
  3. Instead of one generic new lead campaign, you should have multiple campaigns that will fire off based on lead source, lead type, interests & preferences.
  4. CAPTURE leads!
  5. CAPTURE leads!
  6. Instead of one generic new lead campaign, you should have multiple campaigns that will fire off based on lead source, lead type, interests & preferences.
  7. Round robin
  8. Automatic follow-up based on what the prospect has done (downloaded the edge, reistered for a demo, attended a demo, etc.)
  9. We turn this process over to direct sales reps that interact one-on-one with prospects… answer their questions, resolve concerns, etc. You may do this all online, all offline, with reps, without reps, etc.
  10. We turn this process over to direct sales reps that interact one-on-one with prospects… answer their questions, resolve concerns, etc. You may do this all online, all offline, with reps, without reps, etc.
  11. CAPTURE leads!
  12. CAPTURE leads!