How To Turn Your Website Into A Lead Generation Machine

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Tired of a website that just sits there? Change you website into a lead generation machine with this presentation.

Tired of a website that just sits there? Change you website into a lead generation machine with this presentation.

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Transcript

  • 1. How to Turn Your Website Into a Lead Generation Machine By: Kim Albritton Executive VP of GlobalMind Managing Partner BlackBeltMarketing.com
  • 2. Why Do We Go Online?
    • Ask Questions
    • Find Information
    • Validate Company or Credentials
  • 3. What We Will Cover
    • The Goal of Your Website
    • Website Structures that Work
    • Why Sales Copy Makes or Breaks Your Site
    • How to Deliver Value in Exchange for a Lead
  • 4. What is the #1 Job of all Businesses?
    • GENERATING SALES for the COMPANY!!!!
  • 5. How would you classify your website?
    • A nice, pretty, appealing site that matches all of your marketing material.
    • - OR -
    • 2. A member of your sales force?
  • 6. What is the Goal of you Website?
    • What is your website doing for you?
    • It should help prospects identify themselves as leads.
    • The Goal is to collect the name and email address of a lead.
  • 7.
    • A Company that
    • sells to everyone,
    • sells to no one.
  • 8. STEP 1 – Understand Your Customer
    • Identify Your Ideal Customer
      • Brainstorm
      • Identify all characteristics, common problems, questions and concerns
    • Group your customers
      • Geography
      • Market
      • Niche
  • 9. STEP 2 – Transform your Website
    • Transform your website
    • Develop Buckets for your prospects
    • Develop messages for your “buckets”
  • 10. Examples buckets
  • 11. buckets
  • 12. Typical Site – No Buckets
  • 13. STEP 3 – Identify Customer Benefits
    • What does your Ideal Customer want
    • Focus on Benefits, not features
      • List all features of your products, services, company, everything!
      • Then translate all your features into benefits
    • BlackBelt Marketing Secret: Use 3 x 5 cards to write features.
  • 14. STEP 4 – Keep them on your Website
    • Develop powerful headlines
    • Write copy that speaks to your customers
      • Refer to brainstorming, understand what problems, questions and concerns your customers have.
    • Include Personality
    • Pretty vs. Ugly website
  • 15. Typical Website Copy
  • 16. Prospect Centric Webpage Benefits
  • 17. STEP 5 – Make it Easy
    • Contact Information
      • Should be on EVERY page
      • Do not make prospects “find” the information
    • Keep “HOT” info above the fold
    • NEW TREND: Use video to introduce yourself and your company to prospects.
  • 18. STEP 6 – Become Irresistable
    • Deliver something of value
      • Free reports, coupons, CDs, Webinars, Online video
    • Position yourself as the expert
    • Give away knowledge
      • Get prospect to be comfortable with you
    • Collect Name & Email in exchange for information
  • 19.  
  • 20.
    • Let’s Look at Web Sites
    • Volunteers?
  • 21. Black Belt Marketing Secret
    • Many Programs are available to maintain the contacts you receive through the web.
      • AWeber
      • Constant contact
      • Infusionsoft
    • Automate your response with auto responders!
    • Track Your Results
      • http://www.google.com/analytics/
      • Google Adwords
  • 22. Like What You Have Seen?
    • Copy of Slides and Audio
    • Free Marketing Secrets Emails