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How To Turn Your Website Into A Lead Generation Machine

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Tired of a website that just sits there? Change you website into a lead generation machine with this presentation.

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How To Turn Your Website Into A Lead Generation Machine

  1. 1. How to Turn Your Website Into a Lead Generation Machine By: Kim Albritton Executive VP of GlobalMind Managing Partner BlackBeltMarketing.com
  2. 2. Why Do We Go Online? <ul><li>Ask Questions </li></ul><ul><li>Find Information </li></ul><ul><li>Validate Company or Credentials </li></ul>
  3. 3. What We Will Cover <ul><li>The Goal of Your Website </li></ul><ul><li>Website Structures that Work </li></ul><ul><li>Why Sales Copy Makes or Breaks Your Site </li></ul><ul><li>How to Deliver Value in Exchange for a Lead </li></ul>
  4. 4. What is the #1 Job of all Businesses? <ul><li>GENERATING SALES for the COMPANY!!!! </li></ul>
  5. 5. How would you classify your website? <ul><li>A nice, pretty, appealing site that matches all of your marketing material. </li></ul><ul><li>- OR - </li></ul><ul><li>2. A member of your sales force? </li></ul>
  6. 6. What is the Goal of you Website? <ul><li>What is your website doing for you? </li></ul><ul><li>It should help prospects identify themselves as leads. </li></ul><ul><li>The Goal is to collect the name and email address of a lead. </li></ul>
  7. 7. <ul><li>A Company that </li></ul><ul><li>sells to everyone, </li></ul><ul><li>sells to no one. </li></ul>
  8. 8. STEP 1 – Understand Your Customer <ul><li>Identify Your Ideal Customer </li></ul><ul><ul><li>Brainstorm </li></ul></ul><ul><ul><li>Identify all characteristics, common problems, questions and concerns </li></ul></ul><ul><li>Group your customers </li></ul><ul><ul><li>Geography </li></ul></ul><ul><ul><li>Market </li></ul></ul><ul><ul><li>Niche </li></ul></ul>
  9. 9. STEP 2 – Transform your Website <ul><li>Transform your website </li></ul><ul><li>Develop Buckets for your prospects </li></ul><ul><li>Develop messages for your “buckets” </li></ul>
  10. 10. Examples buckets
  11. 11. buckets
  12. 12. Typical Site – No Buckets
  13. 13. STEP 3 – Identify Customer Benefits <ul><li>What does your Ideal Customer want </li></ul><ul><li>Focus on Benefits, not features </li></ul><ul><ul><li>List all features of your products, services, company, everything! </li></ul></ul><ul><ul><li>Then translate all your features into benefits </li></ul></ul><ul><li>BlackBelt Marketing Secret: Use 3 x 5 cards to write features. </li></ul>
  14. 14. STEP 4 – Keep them on your Website <ul><li>Develop powerful headlines </li></ul><ul><li>Write copy that speaks to your customers </li></ul><ul><ul><li>Refer to brainstorming, understand what problems, questions and concerns your customers have. </li></ul></ul><ul><li>Include Personality </li></ul><ul><li>Pretty vs. Ugly website </li></ul>
  15. 15. Typical Website Copy
  16. 16. Prospect Centric Webpage Benefits
  17. 17. STEP 5 – Make it Easy <ul><li>Contact Information </li></ul><ul><ul><li>Should be on EVERY page </li></ul></ul><ul><ul><li>Do not make prospects “find” the information </li></ul></ul><ul><li>Keep “HOT” info above the fold </li></ul><ul><li>NEW TREND: Use video to introduce yourself and your company to prospects. </li></ul>
  18. 18. STEP 6 – Become Irresistable <ul><li>Deliver something of value </li></ul><ul><ul><li>Free reports, coupons, CDs, Webinars, Online video </li></ul></ul><ul><li>Position yourself as the expert </li></ul><ul><li>Give away knowledge </li></ul><ul><ul><li>Get prospect to be comfortable with you </li></ul></ul><ul><li>Collect Name & Email in exchange for information </li></ul>
  19. 20. <ul><li>Let’s Look at Web Sites </li></ul><ul><li>Volunteers? </li></ul>
  20. 21. Black Belt Marketing Secret <ul><li>Many Programs are available to maintain the contacts you receive through the web. </li></ul><ul><ul><li>AWeber </li></ul></ul><ul><ul><li>Constant contact </li></ul></ul><ul><ul><li>Infusionsoft </li></ul></ul><ul><li>Automate your response with auto responders! </li></ul><ul><li>Track Your Results </li></ul><ul><ul><li>http://www.google.com/analytics/ </li></ul></ul><ul><ul><li>Google Adwords </li></ul></ul>
  21. 22. Like What You Have Seen? <ul><li>Copy of Slides and Audio </li></ul><ul><li>Free Marketing Secrets Emails </li></ul>

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