Marketing  Birmingham Public Library’s  Digital Collections SOLINET User’s Group Meeting March 14, 2008 Melinda Shelton Bi...
Birmingham Public Library <ul><li>Hosted Site since 2004 </li></ul><ul><li>Total number of items 5730 </li></ul><ul><ul><u...
Collections <ul><li>Photographs </li></ul><ul><li>Newspaper Clippings </li></ul><ul><li>Maps </li></ul><ul><li>Documents (...
How can we  highlight and advertise our  collections?
CONTENTdm  Custom Queries and Results <ul><li>Enables creation of custom Web interfaces and search options </li></ul><ul><...
Pushing Our Collections Out <ul><li>Websites </li></ul><ul><li>Databases </li></ul><ul><li>Links </li></ul><ul><li>Social ...
Library Website
Subjects Highlighted Drop-down  Custom Query Simple  Hyperlink Custom Query
One Subject Web Page Custom Queries
Alabama Mosaic Database
Digital Collections and Content Database <ul><li>--- Indexed in DCC due to partnership with Alabama Mosaic   </li></ul>
Librarians’ Internet Index Database --- Submitted a request to be included
Civil Rights Digital Library Initiative Database <ul><li>--- CRDLI contacted us to be a part of their online database </li...
BHAM WIKI Links
Birmingham Rewound Website Links
Flickr Social Software
Blog social software
Results 11 February – 10 March 2008 <ul><li>3,621 visits from 3,009 unique visitors </li></ul><ul><li>35,407 page views </...
Archives Department <ul><li>13.9% increase in number of in-house patrons </li></ul><ul><li>40 staff hours answering email ...
Thank you! <ul><li>www.slideshare.net/BirminghamPublicLibrary </li></ul><ul><li>Melinda Shelton Birmingham Public Library ...
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Marketing Birmingham Public Library's Digital Collections

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A presentation of Birmingham Public Library's marketing efforts for the digital collections database. It was presented at the Alabama Solinet Users Group Meeting on March 14, 2008 at Jacksonville State University.

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  • Marketing Birmingham Public Library's Digital Collections

    1. 1. Marketing Birmingham Public Library’s Digital Collections SOLINET User’s Group Meeting March 14, 2008 Melinda Shelton Birmingham Public Library
    2. 2. Birmingham Public Library <ul><li>Hosted Site since 2004 </li></ul><ul><li>Total number of items 5730 </li></ul><ul><ul><ul><li>Photos 1405 </li></ul></ul></ul><ul><ul><ul><li>Clippings 816 </li></ul></ul></ul><ul><ul><ul><li>Maps 687 </li></ul></ul></ul><ul><ul><ul><li>Documents 2462 </li></ul></ul></ul><ul><ul><ul><li>Yearbooks 360 </li></ul></ul></ul>
    3. 3. Collections <ul><li>Photographs </li></ul><ul><li>Newspaper Clippings </li></ul><ul><li>Maps </li></ul><ul><li>Documents (books and pamphlets) </li></ul><ul><li>Yearbooks </li></ul>
    4. 4. How can we highlight and advertise our collections?
    5. 5. CONTENTdm Custom Queries and Results <ul><li>Enables creation of custom Web interfaces and search options </li></ul><ul><li>Five types of queries available </li></ul><ul><ul><li>Simple hyperlink </li></ul></ul><ul><ul><li>Drop-down list </li></ul></ul><ul><ul><li>Index box </li></ul></ul><ul><ul><li>Text box </li></ul></ul><ul><ul><li>Browse collection </li></ul></ul>
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11. Pushing Our Collections Out <ul><li>Websites </li></ul><ul><li>Databases </li></ul><ul><li>Links </li></ul><ul><li>Social Software </li></ul>
    12. 12. Library Website
    13. 13. Subjects Highlighted Drop-down Custom Query Simple Hyperlink Custom Query
    14. 14. One Subject Web Page Custom Queries
    15. 15. Alabama Mosaic Database
    16. 16. Digital Collections and Content Database <ul><li>--- Indexed in DCC due to partnership with Alabama Mosaic </li></ul>
    17. 17. Librarians’ Internet Index Database --- Submitted a request to be included
    18. 18. Civil Rights Digital Library Initiative Database <ul><li>--- CRDLI contacted us to be a part of their online database </li></ul>
    19. 19. BHAM WIKI Links
    20. 20. Birmingham Rewound Website Links
    21. 21. Flickr Social Software
    22. 22.
    23. 23. Blog social software
    24. 24. Results 11 February – 10 March 2008 <ul><li>3,621 visits from 3,009 unique visitors </li></ul><ul><li>35,407 page views </li></ul><ul><li>53 countries </li></ul><ul><li>Google Analytics </li></ul>
    25. 25. Archives Department <ul><li>13.9% increase in number of in-house patrons </li></ul><ul><li>40 staff hours answering email questions per month </li></ul><ul><li>142,000 folders pulled 2007 (28% increase) 17% increase in 2006 7% increase in 2005 22% increase in 2004 </li></ul>
    26. 26. Thank you! <ul><li>www.slideshare.net/BirminghamPublicLibrary </li></ul><ul><li>Melinda Shelton Birmingham Public Library [email_address] </li></ul>
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