Libraries and Web 2.0


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A presentation to a public libraries seminar on Library 2.0, held at the State Library of Victoria. Gives an alternative view of web 2.0. Presented July 2008.

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Libraries and Web 2.0

  1. 1. The library of the 2.0 century Kelly Gardiner Web Services Manager State Library of Victoria ‘ Title’on this keyline. Arial Bold 36 pts
  2. 2. It’s not just a blog Web 2.0 breaks the linear connection between one user and a distant machine Dynamic delivery of content and services Fluid data that mixes and flows where it’s needed Networks of services and light-weight applications that grab content and data and deliver it to users - fast Adapts to users’ workflows, rather than forcing them to work around system constraints It really is a web
  3. 3. Why does it matter? <ul><li>“ Web 2.0” websites like Youtube and Photobucket account for 12% of all US web activity </li></ul><ul><li>Their market share (of visits) has grown 688% over the past two years </li></ul><ul><li>Wikipedia is the top “educational reference” site with over 26% market share </li></ul><ul><li>On Wikipedia, most readers were 18-24; most users who edited entries were 45-54 </li></ul><ul><li>Only a tiny percentage of people interact/edit </li></ul><ul><li>But visits to Wikipedia outnumbered those to Encarta 3400 to 1 </li></ul><ul><li>It changes users’ expectations </li></ul><ul><li>(US visits for the week ended April 7, reported by Hitwise) </li></ul>
  4. 4. People are used to… Book mark Note book Maps Blog Books Scholar News Search web Groups Images My Google Google
  5. 5. We have to match that Targeted User content Register Blogs Multi media Data bases Indexes Catalogue Content Search Partners Enquiries Library
  6. 6. Example: dynamic search <ul><li>Assumption: users want to constantly refine searches </li></ul><ul><li>Our task: help them do that </li></ul><ul><li>But what about expanding, exploring, discovery? </li></ul><ul><li>We can use the rich data we already own to offer deeper, broader possibilities. </li></ul><ul><li>Facets and clustered results (structured finding) </li></ul><ul><li>Suggested searches (push, best bets, subject browse) </li></ul><ul><li>Other users’ recommendations (collaborative finding) </li></ul><ul><li>Serve results in unexpected or useful places (widgets) </li></ul><ul><li>Offer results from other sources (unified discovery) </li></ul>
  7. 10. Understand our users’ tasks <ul><li>Find </li></ul><ul><li>Analyse </li></ul><ul><li>Annotate </li></ul><ul><li>Publish </li></ul><ul><li>Comment </li></ul><ul><li>Cite </li></ul><ul><li>Bookmark/note </li></ul><ul><li>Learn </li></ul><ul><li>Organise </li></ul><ul><li>Visit </li></ul><ul><li>Collect/copy </li></ul><ul><li>Collaborate </li></ul><ul><li>Teach </li></ul><ul><li>Share </li></ul><ul><li>Explore </li></ul><ul><li>Register </li></ul><ul><li>Read </li></ul><ul><li>Describe/review </li></ul><ul><li>Organise </li></ul><ul><li>Compare </li></ul><ul><li>Enjoy </li></ul>Web 2.0 is about them, not us
  8. 11. SLV online <ul><li> last redeveloped 2004 and expanded hugely since then </li></ul><ul><li>Catalogues, databases, applications all separate </li></ul><ul><li>Vicnet portal redevelopment underway </li></ul><ul><li>Legacy sites include A Place Called Victoria, Victorians at War </li></ul><ul><li>User focused sites: inside a dog, Your Treasures </li></ul><ul><li>New sites: Mirror of the World, Learning zone </li></ul><ul><li>Around 3 million users per year and rising rapidly </li></ul>
  9. 12. Issues & opportunities <ul><li>The Library’s needs have changed </li></ul><ul><li>Users’ expectations are dramatically different </li></ul><ul><li>SLV site structures need review </li></ul><ul><li>User experience varies across our sites and applications </li></ul><ul><li>There are more systems which interconnect, and more paths between them </li></ul><ul><li>Users access our sites from many sources, especially search engines </li></ul><ul><li>The web has changed and changes every day </li></ul><ul><li>What will web 3.0 look like? </li></ul>
  10. 13. SLV 2.0 principles <ul><li>Consistently describe information and objects </li></ul><ul><li>View and present our many information repositories as a single source </li></ul><ul><li>Provide users with many windows into relevant information, and opportunities to contribute and interact </li></ul><ul><li>Deliver online services and content dynamically. </li></ul>
  11. 14. This season’s layers Description Discovery Data Delivery
  12. 15. SLV 2.0 deliverables <ul><li>A network of targeted goal-oriented content gateways </li></ul><ul><li>A redeveloped corporate web site and Vicnet </li></ul><ul><li>Service oriented architecture </li></ul><ul><li>Redesigned presentation layer, with integrated and consistent user experience, branding and navigation </li></ul><ul><li>Greater user-generated content and interaction </li></ul><ul><li>Federated search of sites, catalogues, services and databases </li></ul><ul><li>SLV-wide online information architecture, including consistent taxonomy </li></ul><ul><li>Pool of easily accessible and re-usable content with associated metadata </li></ul><ul><li>Expanding suite of easily deployed tools and applications </li></ul>
  13. 16. Summary <ul><li>Find new ways to classify, deliver and discover </li></ul><ul><li>Give users a chance to comment, classify, tag, review, publish, annotate, interact </li></ul><ul><li>Provide a federated and multi-faceted search function </li></ul><ul><li>Keep content current </li></ul><ul><li>Match our users’ tasks, interests and workflows with our specialist collections and expertise </li></ul><ul><li>Send our data & content out into the world </li></ul><ul><li>Bring other data or services into our sites. </li></ul>
  14. 17. Push data
  15. 18. Tags Tags/suggest
  16. 19. Tags User content Context links
  17. 20. Pull data Push data
  18. 21. Provide value User content
  19. 24. What next?
  20. 25. ‘ Body text’ on this keyline. Arial 24 pts
  21. 26. SLV 2.0 development process <ul><li>Web Strategy paper to Board </li></ul><ul><li>Action plan prepared </li></ul><ul><li>Internal workshops underway </li></ul><ul><li>Next steps </li></ul><ul><li>Industry research </li></ul><ul><li>Competitor analysis </li></ul><ul><li>Set benchmarks </li></ul><ul><li>Crystal ball gazing </li></ul><ul><li>User research and testing </li></ul><ul><li>Move to service oriented architecture </li></ul><ul><li>Iterative development of new web services </li></ul><ul><li>Gradual site redevelopment </li></ul><ul><li>Research new content gateways </li></ul><ul><li>More user research and testing. </li></ul>