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Marketing Birmingham Public Library's Digital Collections

A presentation of Birmingham Public Library's marketing efforts for the digital collections database. It was presented at the Alabama Solinet Users Group Meeting on March 14, 2008 at Jacksonville State University.

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Marketing Birmingham Public Library's Digital Collections

  1. 1. Marketing Birmingham Public Library’s Digital Collections SOLINET User’s Group Meeting March 14, 2008 Melinda Shelton Birmingham Public Library
  2. 2. Birmingham Public Library <ul><li>Hosted Site since 2004 </li></ul><ul><li>Total number of items 5730 </li></ul><ul><ul><ul><li>Photos 1405 </li></ul></ul></ul><ul><ul><ul><li>Clippings 816 </li></ul></ul></ul><ul><ul><ul><li>Maps 687 </li></ul></ul></ul><ul><ul><ul><li>Documents 2462 </li></ul></ul></ul><ul><ul><ul><li>Yearbooks 360 </li></ul></ul></ul>
  3. 3. Collections <ul><li>Photographs </li></ul><ul><li>Newspaper Clippings </li></ul><ul><li>Maps </li></ul><ul><li>Documents (books and pamphlets) </li></ul><ul><li>Yearbooks </li></ul>
  4. 4. How can we highlight and advertise our collections?
  5. 5. CONTENTdm Custom Queries and Results <ul><li>Enables creation of custom Web interfaces and search options </li></ul><ul><li>Five types of queries available </li></ul><ul><ul><li>Simple hyperlink </li></ul></ul><ul><ul><li>Drop-down list </li></ul></ul><ul><ul><li>Index box </li></ul></ul><ul><ul><li>Text box </li></ul></ul><ul><ul><li>Browse collection </li></ul></ul>
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  11. 11. Pushing Our Collections Out <ul><li>Websites </li></ul><ul><li>Databases </li></ul><ul><li>Links </li></ul><ul><li>Social Software </li></ul>
  12. 12. Library Website
  13. 13. Subjects Highlighted Drop-down Custom Query Simple Hyperlink Custom Query
  14. 14. One Subject Web Page Custom Queries
  15. 15. Alabama Mosaic Database
  16. 16. Digital Collections and Content Database <ul><li>--- Indexed in DCC due to partnership with Alabama Mosaic </li></ul>
  17. 17. Librarians’ Internet Index Database --- Submitted a request to be included
  18. 18. Civil Rights Digital Library Initiative Database <ul><li>--- CRDLI contacted us to be a part of their online database </li></ul>
  19. 19. BHAM WIKI Links
  20. 20. Birmingham Rewound Website Links
  21. 21. Flickr Social Software
  22. 22.
  23. 23. Blog social software
  24. 24. Results 11 February – 10 March 2008 <ul><li>3,621 visits from 3,009 unique visitors </li></ul><ul><li>35,407 page views </li></ul><ul><li>53 countries </li></ul><ul><li>Google Analytics </li></ul>
  25. 25. Archives Department <ul><li>13.9% increase in number of in-house patrons </li></ul><ul><li>40 staff hours answering email questions per month </li></ul><ul><li>142,000 folders pulled 2007 (28% increase) 17% increase in 2006 7% increase in 2005 22% increase in 2004 </li></ul>
  26. 26. Thank you! <ul><li>www.slideshare.net/BirminghamPublicLibrary </li></ul><ul><li>Melinda Shelton Birmingham Public Library [email_address] </li></ul>

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A presentation of Birmingham Public Library's marketing efforts for the digital collections database. It was presented at the Alabama Solinet Users Group Meeting on March 14, 2008 at Jacksonville State University.

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