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How to Sell Your Tech to Marketers
            Bennet Tsui


                  This section is for:
                  - geeks who acquires some interactive tech skills
                  - smart guys who wanna startup
                  - you if you wanna dick out what marketers are thinking
                  - someone who wanna earn $
About Me


Bennet Tsui

Digital Brand Manager in Leo Burnett

5 years in ad industry - Leo Burnett, DDB and Agenda

Worked for Disneyland, P&G Cosmetics, Sony, Canon, Microsoft, etc.
You                             Marketers
       - knows technology               - are tech idiots
    - have brilliant tech skills   - likes stories and ideas
- write wonderful programmes         - cares only about sales




So, if you fill this gap, you can easily earn $
Idea Matters
Rugbeer: Tackle The Vending Machine
http://www.digitalbuzzblog.com/rugbeer-tackle-the-vending-machine/
Disney: AR in Times Square
http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/
Your skills may be...




3D Face Mapping      Kinect Motion Gesture   AR / Mobile
Tips about selling your ideas




            Interactions                     Product Benefit                          The Story

AR x Motion Sensor x Billboard Projection   Happiness & imagination           Through this AR interactions,
                                              with the characters     participants can interact with the characters
                                                                         and emotionally attached to the brand
Where to sell?




         Ad Agencies                      Marketing People
just sell your technology and    be a storyteller and let them know
they will help you do the rest     the effectiveness of your idea
Reference $ you can earn




70% below $50,000

25% from $50,000 to $100,000

5% above $100,000
Do let me know if you have anything interesting!

   Bennet Tsui . bennet.tsui@hk.leoburnett.com
FB: sorzai . Twitter: sorzai . Pinterest: Bennet Tsui

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How to Sell Your Tech to Marketers @ #BarcampHK2012

  • 1. How to Sell Your Tech to Marketers Bennet Tsui This section is for: - geeks who acquires some interactive tech skills - smart guys who wanna startup - you if you wanna dick out what marketers are thinking - someone who wanna earn $
  • 2. About Me Bennet Tsui Digital Brand Manager in Leo Burnett 5 years in ad industry - Leo Burnett, DDB and Agenda Worked for Disneyland, P&G Cosmetics, Sony, Canon, Microsoft, etc.
  • 3. You Marketers - knows technology - are tech idiots - have brilliant tech skills - likes stories and ideas - write wonderful programmes - cares only about sales So, if you fill this gap, you can easily earn $
  • 5. Rugbeer: Tackle The Vending Machine http://www.digitalbuzzblog.com/rugbeer-tackle-the-vending-machine/
  • 6. Disney: AR in Times Square http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/
  • 7. Your skills may be... 3D Face Mapping Kinect Motion Gesture AR / Mobile
  • 8. Tips about selling your ideas Interactions Product Benefit The Story AR x Motion Sensor x Billboard Projection Happiness & imagination Through this AR interactions, with the characters participants can interact with the characters and emotionally attached to the brand
  • 9. Where to sell? Ad Agencies Marketing People just sell your technology and be a storyteller and let them know they will help you do the rest the effectiveness of your idea
  • 10. Reference $ you can earn 70% below $50,000 25% from $50,000 to $100,000 5% above $100,000
  • 11. Do let me know if you have anything interesting! Bennet Tsui . bennet.tsui@hk.leoburnett.com FB: sorzai . Twitter: sorzai . Pinterest: Bennet Tsui

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