How to Sell Your Tech to Marketers @ #BarcampHK2012
1. How to Sell Your Tech to Marketers
Bennet Tsui
This section is for:
- geeks who acquires some interactive tech skills
- smart guys who wanna startup
- you if you wanna dick out what marketers are thinking
- someone who wanna earn $
2. About Me
Bennet Tsui
Digital Brand Manager in Leo Burnett
5 years in ad industry - Leo Burnett, DDB and Agenda
Worked for Disneyland, P&G Cosmetics, Sony, Canon, Microsoft, etc.
3. You Marketers
- knows technology - are tech idiots
- have brilliant tech skills - likes stories and ideas
- write wonderful programmes - cares only about sales
So, if you fill this gap, you can easily earn $
5. Rugbeer: Tackle The Vending Machine
http://www.digitalbuzzblog.com/rugbeer-tackle-the-vending-machine/
6. Disney: AR in Times Square
http://www.digitalbuzzblog.com/disney-augmented-reality-billboards-in-times-square/
7. Your skills may be...
3D Face Mapping Kinect Motion Gesture AR / Mobile
8. Tips about selling your ideas
Interactions Product Benefit The Story
AR x Motion Sensor x Billboard Projection Happiness & imagination Through this AR interactions,
with the characters participants can interact with the characters
and emotionally attached to the brand
9. Where to sell?
Ad Agencies Marketing People
just sell your technology and be a storyteller and let them know
they will help you do the rest the effectiveness of your idea
10. Reference $ you can earn
70% below $50,000
25% from $50,000 to $100,000
5% above $100,000
11. Do let me know if you have anything interesting!
Bennet Tsui . bennet.tsui@hk.leoburnett.com
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