Learn SEO with the Free 7 Day Email Course from Ben Norman, a leading UK SEO Expert. This free SEO Course has been freshly updated for 2014 and includes: Day 1: Modern Day SEO Day 2: Link Building & Analysis Day 3: Content Marketing & Social Day 4: Technical SEO Day 5: Local SEO Day 6: SEO Tools Day 7: Conversion Rate Optimisation So get started with SEO today and signup at www.ben-norman.co.uk/seo-newsletter/

1. Free SEO
Course
Introducing the all new
2014 SEO Email Course by
leading SEO Expert
Ben Norman

2. Day 1: Modern Day SEO
Day 2: Link Building & Analysis
Day 3: Content Marketing & Social
Day 4: Technical SEO
Day 5: Local SEO
Day 6: SEO Tools
Day 7: Conversion Rate Optimisation
7 Day SEO Email Course Contents
Free SEO Email Course 2014

3. Day 1: Modern Day SEO
What you will learn:
 How does Google actually work?
 How has SEO changed in the last two years?
 What are Penguin, Panda and Hummingbird
and how can they affect your site?
 What can you do to improve your rankings?
 What outdated SEO tactics should you avoid?
Free SEO Email Course 2014

4. Day 2: Link Building & Analysis
What you will learn:
 How do you carry out effective backlink
analysis?
 What makes a link high quality and valuable?
 What signals a low quality or spammy link?
 How do you remove or disavow links?
 What is a reconsideration request and how do
you submit one to Google?
Free SEO Email Course 2014

5. Day 3: Content Marketing & Social
What you will learn:
 What is Content Marketing and what impact
does it have on SEO?
 What types of content marketing work best?
 How much impact does Social Media have on
your website performance?
 How should you be using key social platforms?
Free SEO Email Course 2014

6. Day 4: Technical SEO
What you will learn:
 What technical aspects of a website impact SEO
and search engine rankings?
 Why does site speed impact rankings and how
do you improve it?
 What are robots.txt and sitemap.xml files for?
 What is Authorship, rich snippets and structured
data markup?
Free SEO Email Course 2014

7. Day 5: Local SEO
What you will learn:
 Why is local SEO so important?
 How can you get your website ranking well for
local search queries?
 What should you be doing on my site to optimise
for local searches?
 What external resources should you be using for
local listings or links?
Free SEO Email Course 2014

8. Day 6: SEO Tools
What you will learn:
 What are the essential tools should you use to
better understand and optimise your site?
 What backlink analysis tools should you be using
for backlink analysis?
 What site crawling tools are most useful for a
technical SEO review of your site?
Free SEO Email Course 2014

9. Day 7: Conversion Rate Optimisation
What you will learn:
 How can you get more leads or sales through
your website?
 How do you split test webpage designs and
features to see which work best?
 What factors are important for encouraging
conversions?
 How can you reduce cart abandonment?
Free SEO Email Course 2014

10. Trust a Leading SEO Expert
 Ben has more than 9 years’ industry experience
 He is a respected industry writer and speaker,
appearing in leading publications including
the BBC and Sky News
 Ben’s SEO books have sold more
than 50,000 copies
 His new 7-day SEO Email Course is completely free!
Free SEO Email Course 2014

11. Free SEO Email Course 2014

12. Contact Me
 Find out more about Ben Norman today
 Telephone: 0845 485 1291
 Connect with Ben:
Free SEO Email Course 2014