This document outlines plans for a community-led media cooperative called Clan Media Cooperative. It will be owned and democratically led by members to lift up voices of young, minority, and working class people. Content will focus on local social and cultural issues and topics decided by members. The cooperative aims to launch in summer 2017 with 500 members in its first year producing videos and articles covering the greater Midlands area of issues like inequality, local government, and cost of living. It will be funded through memberships, crowdfunding, courses, and ethical advertising. People can get involved by spreading the word, helping create a manifesto, volunteering time, joining the board, creating content, or becoming a member.

1. Twitter – @c_l_a_n
Instagram – @_c_l_a_n
Facebook – facebook.com/weareclan/
#ClanCoop | #OwnYourMedia

2. Community Led Alternative Network

3. #OwnYourMedia #ClanCoop
Agenda
• Intros
• Background of the project
• Background of local and national media
• The Clan Media Co-operative concept
• How to get involved
• Questions
#OwnYourMedia #ClanCoop

4. #OwnYourMedia #ClanCoop
Background
• Originally setup as a private commercial
enterprise in 2013/2014
• Focus was on art, design, creative culture
• But the idea wasn’t fully thought out, and died,
but in the mean time…
#OwnYourMedia #ClanCoop

5. Brexit happened
Syria happened
Food banks happened
Wikileaks & Snowden happened
The hacking scandal happened
Austerity happened
And the media shitstorm that
enabled…

6. …a reality TV star
to become president
happened

7. #OwnYourMedia #ClanCoop
Refocus
• More important than ever, for young, minority &
working class people to have an outlet for their
voices
• Has to be a large spotlight put on social and
cultural issues
• Trust needs to be put back into journalism
#OwnYourMedia #ClanCoop

8. The current state of
mainstream media
Local and National

9. ‘Post-truth’ was the
word of year for 2016
Oxford Dictionaries

10. #OwnYourMedia #ClanCoop
Issues with mainstream national media
• Alternative facts
• Public distrust
• Media bias (political and commercial)
• Dwindling advertising budgets
• Less focus on investigative journalism
• People stories and Social issues forgotten

11. #OwnYourMedia #ClanCoop
Nearly 60% of
newspaper circulation in
the UK is owned by
Rupert Murdoch and
Lord Rothmere media
groups (News Corp and
DMG Media)*
*source Media Reform report Dec 2015 - http://www.mediareform.org.uk/wp-
content/uploads/2015/10/Who_owns_the_UK_media-report_plus_appendix1.pdf

12. #OwnYourMedia #ClanCoop
80% of all news consumption, online and
offline in the UK – is provided by just 5
media companies
*source Media Reform report Dec 2015 - http://www.mediareform.org.uk/wp-content/uploads/2015/10/Who_owns_the_UK_media-
report_plus_appendix1.pdf

13. #OwnYourMedia #ClanCoop
Alt-right media
outlet Breitbart,
were instrumental in
Trump winning and
are now part of the
American
Government

14. Six companies account for over
80% of local newspaper titles
‘Who owns the UK media’ – Media Reform Report 2015

15. #OwnYourMedia #ClanCoop
Local media issues
• Syndicated national content
• Regurgitated click-bait
• Reduction in readership and ad revenues
• Journalist redundancies
• Less focus on investigative journalism
• High levels of inaccuracies
• Competing with online news and social media
• Journalists not working in the City they report on

16. But it’s not all doom and gloom

17. Independent & alternative
media revolution
Local and National

18. #OwnYourMedia #ClanCoop
Independent media refers to any form
of media, such as radio, television,
newspapers or the Internet, that is free of
influence by government or corporate
interests.

19. #OwnYourMedia #ClanCoop
Alternative media are media that differ
from established or dominant types of
media in terms of their content,
production, or distribution. Alternative
media take many forms including print,
audio, video, Internet and street art.

20. #OwnYourMedia #ClanCoop
New media models…
• Media Co-operatives
• Crowdfunded journalism
• Citizen & Hyperlocal journalism
• Social Media outlets

21. #OwnYourMedia #ClanCoop
Some reasons why they’re popular
• People consume content ‘on-demand’
• Video content is growing massively
• People demanding fact based, non-partisan video
content and documentaries
• Little or no advertising interruptions
• Down to earth ‘real’ news presenters
• People have ownership of preferred news outlet

22. #OwnYourMedia #ClanCoop
The Ferret & Bristol Cable

23. Clan Media Co-operative
The concept

24. #OwnYourMedia #ClanCoop
Co-operative definition
Involving mutual assistance in working towards a
common goal.
A farm, business, or other organisation which is
owned and run jointly by its members.

25. #OwnYourMedia #ClanCoop
The Clan media co-operative
• Owned and democratically led by its members
• Focus on lifting up the voices of young, minority
and working class people
• Focus on local social and cultural issues
• Non-partisan, non-political fact based journalism
• Topics decided upon by the membership

26. #OwnYourMedia #ClanCoop
The topics
Inequality
Gang culture
Social Mobility
Local
Government
State of media
Pollution
Sex
Cost of living
Artificial
Intelligence
Food & Health
Job &
unemployment
Racism
Immigration
Gambling
Addiction
Local Service
Homelessness
NHS
Council EstatesDrug Culture

27. #OwnYourMedia #ClanCoop
How to cover topics
Problem > Cause > Solutions

28. #OwnYourMedia #ClanCoop
The process
Story Members vote
online
Winning stories
announced
Central editorial
team assign
Production
team
Membership
Revenue assigned
to production
If budget not
suitable,
crowdfunder
setup
Membership receive
content first
General public
receive content at
a staggered
date

29. #OwnYourMedia #ClanCoop
The goals
• Launch in Summer 2017
• Look to secure 500 members in year 1
• Stories collected from the Greater Midlands
• Readership/viewers aged 18-45+
• Content 75% video. 25% online written articles
• Video content 5-15 mins

30. #OwnYourMedia #ClanCoop
The people
CLANS
Group of members in
one geographic location
CENTRAL
EDITORIAL TEAM
Members looking after
general direction and
Management of
content
THE CO-OP
BOARD
Professional members
who can help steer the
co-op
THE CONTENT
PRODUCERS
Members with key skills
to create the content
For the website
All members of the co-operative

31. #OwnYourMedia #ClanCoop
What are the groups roles?
• Members with stories
• Creative professionals
• Media professionals
• Journalists
• Video Directors
• Video Producers
• Writers
• Motion Graphic Designers
• Photographers
• Community organisations /
third sector
• Journalism & media lecturers
• Social Media managers
• Street teams / ambassadors

32. Funding the project

33. #OwnYourMedia #ClanCoop
Possible revenue streams
• Memberships. £12 minimum a year.
• Crowdfunding productions and articles
• Media training courses for NEATS
• Events
• Ethical advertising charter/native advertising
• Third sector digital marketing & PR agency
• Films & Documentaries

34. How can you get involved?

35. #OwnYourMedia #ClanCoop
• Spread the word
• Help create the first manifesto
• Volunteer your time to help setup the Co-operative
• Putting yourself up for the board
• Creating content
• Simply joining as a member

36. Any questions