It all starts with culture. In 2015, CMOs will begin to instill a culture focused on customers. Budgets will shift away from paid promotion and into brand content that their audiences actually want to consume. We will see a culture of content emerge as the new brand. Data, technology, and content. Marketing organizations will shift away from silos based on channel or functional ownership. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. Visual storytelling. In 2015, leading brands will start to create in-house production studios. As video and visual content continue to dominate the consumer landscape, brands will start to entertain and inform their customers through visual storytelling – more similar to movie studios and television producers.

1.  Top 3 Marketing Predictions for 2015
Michael Brenner
Head of Strategy at NewsCred

2. “ It all starts with culture

3. It all starts with culture
 CMOs will begin to instill a culture
focused on customers.
 Budgets will shift away from paid
promotion and into brand content
that their audiences actually want
to consume.
 We will see a culture of content
emerge in B2B marketing in 2015.
1

4. “ Data, technology, and
content

5. Data, technology, and content
 Marketing organizations will
shift away from silos based on
channel or functional
ownership.
 Branding, advertising, PR,
demand generation – all will
begin to dissolve into three
areas: data, technology, and
content.
2

6. “ Visual storytelling

7. Visual storytelling
 In 2015, leading brands will start
to create in-house production
studios.
 Brands will start to entertain and
inform their customers through
visual storytelling – more similar
to movie studios and television
producers.
3

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