Express Yourself with Branding & Social Media
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Express Yourself with Branding & Social Media

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This is a story about branding and social media, and how BRANDIAM leverages their power to connect brands with people.

This is a story about branding and social media, and how BRANDIAM leverages their power to connect brands with people.

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Express Yourself with Branding & Social Media Express Yourself with Branding & Social Media Presentation Transcript

  • 2 3 express yourself
  • 32 A great brand will make you think, feel or do something. A great ad will stimulate a conversation. THERE'S A NEW WAY TO COMMUNICATE. Increasingly, conversations happen via social media which give brands and their messages even more impact. IT’S NOT THAT PEOPLE DON’T WANT ADS THEY DON’T WANT BAD ONES.
  • 54 With the multiple channels and resources available today, it can be difficult for a brand to maintain clear and consistent communications. Inconsistencies in the way a brand presents itself can render campaigns less effective, and reduce ROI. BRANDS THAT DON’T COMMUNICATE VALUE MAY BE FORCED TO COMPETE ON PRICE.
  • 76 BRAND LOVE noun An insight-driven solution that aligns business objectives with consumer interests.
  • CAMPAIGNS BASED ON CONSUMER INSIGHTS HAVEA STRONG FOUNDATION. IT’S NOT CREATIVE JUST FOR THE SAKE OF IT. 8 9
  • 1110 TIES TO IMPORTANT BRAND REQUIREMENTS LIKE RELEVANCE, SHAREABILITY AND REACH. CREATIVE WITH PURPOSE
  • 1312 IFA BRAND IS FULFILLING FROM THE FIRST TOUCHPOINT AWARENESS BECOMES BRAND PREFERENCE, LOYALTY AND ADVOCACY. CREATIVE EXECUTIONS BECOME BUSINESS MODELS.
  • 1514 THE BEST BRANDS TELL great stories
  • 1716 THIS IS OUR STORY.
  • WE CREATE BRANDS THAT CREATE MOMENTUM. 1918 Obsessed with our ability to tell stories, we are a collective of creatives, strategists, thinkers and doers.
  • 2120 WE SOLVE PROBLEMS WITH STRATEGIC AND CREATIVE THINKING.
  • 2322 OUR STRATEGY BEGINS FROM THE CONSUMER'S POINT OF VIEW. WE SET OUT TO DELIVER THE FEELINGS THEY WANT TO FEEL.
  • 24 25 WE THINK ABOUT WHAT IT TAKES TO TURN A VISITOR INTO SOMEONE WHO CARES ENOUGH TO RETURN. WE DON'T THINK IN TERMS OF TRAFFIC.
  • 2726 OUR METRICS ARE CREATED AROUND WHAT IS MOST IMPORTANT TO YOU AND YOUR CUSTOMER. WE SEEK TO UNDERSTAND IT AND DELIVER IT IN SPADES.
  • 2928 1. Think laterally. 2. Establish a clear brand personality and voice.  3. Shift the focus from features and benefits to to how the brand improves lives. 4. Focus messages on the concerns and desires of the consumers. 5. Shape the brand to be a fulfilling sensory experience. 5 PRINCIPLES THAT GUIDE OUR BRAND DEVELOPMENT
  • 3130 NEXT UP: OUR SERVICES
  • 3332 BRAND STRATEGY BRAND STRATEGY LAUNCH STRATEGY BRAND NAMING BRAND MESSAGING BRAND ARCHITECTURE BRAND POSITIONING THE PLAN FOR A BRAND TO ACHIEVE ITS BUSINESS GOALS.
  • 3534 BRAND IDENTITY VISUAL IDENTITY STYLE GUIDELINES PRODUCT PACKAGING MARKETING COLLATERAL ADVERTISING & CAMPAIGNS INFOGRAPHICS & PRESENTATIONS IDENTITY CAN BE THE DIFFERENCE BETWEEN PREFERENCE AND IRRELEVANCE.
  • 3736 PERSONAL BRANDING LOGO & BIO PERSONAL BRAND STRATEGY SELF PUBLISHING & PROMOTION CLAIM & SET UP SOCIAL PROFILES SOCIAL MEDIA CONTENT PLAN REPUTATION MANAGEMENT YOUR PERSONAL BRAND IS EVERY EXPRESSION OF WHO YOU ARE
  • 3938 WEBSITE DESIGN It is no longer enough to launch a website to be engaging or competitive. A WEBSITE MUST BE AN EYE CATCHING, HIGHLY ENGAGING AWESOME USER-EXPERIENCE, OR NOTHING.
  • 40 41 SOCIALMEDIA MANAGEMENT FORUMS & BLOGS FACEBOOK PAGES SOCIAL MEDIA PROFILES CONTENT DISSEMINATION WE GROW AND MANAGE COMMUNITIES WITH IDEAS THAT CONNECT PEOPLE.
  • 4342 CONTENTMODERATION BLOG & ARTICLE COMMENTS USER-GENERATED COMPETITIONS FACEBOOK MODERATION VIDEO & IMAGES WE APPROACH ALL COMMUNICATIONS WITH A SENSE OF SOCIAL RESPONSIBILITY.
  • 4544 CONTENT CREATION VIDEO INFOGRAPHICS WEBSITE CONTENT BLOG POSTS & ARTICLES SOCIAL MEDIA CONTENT CAMPAIGNS & ACTIVATIONS WE CREATE CONTENT TO CAPTURE ATTENTION AND IMMERSE THE AUDIENCE IN THE BRAND.
  • 46 SOCIAL MEDIA MONITORING ANALYTICS REPORTING TRENDS INSIGHTS & FEEDBACK SENTIMENT TRACKING CAPABILITIES ALLOW FOR TRACKING AND REPORTING THROUGH TO CONVERSION. 47
  • 49 SOCIAL MEDIA TRAINING WORKSHOPS STAFF TRAINING SPEAKING CONSULTING POPULAR TOPICS ARE CONSUMER ENGAGEMENT & HOW TO USE SOCIAL MEDIA FOR BUSINESS. 48
  • 50 A RELATIONSHIP NOT A FLING. 51
  • 56 57 brandiam.com.au
  • 5352 A client engagement is a long term relationship, not a fling. We appreciate that commitment is a significant decision when revenue and reputation are at stake. We welcome the chance to discuss how we could collaborate on your business objectives. THE RIGHT WAY TO THE RIGHT PEOPLE AT THE RIGHT TIME THE ONLY WAY IS UP. WHEN YOU EXPRESS YOURSELF