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Co Creating Me Business

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How company can create a third place between the company and customer that enhance collaboration and co-creation enabling relationship driving growth and trust with currencies other than money

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Co Creating Me Business

  1. 1. Co-creating ME New model for creation of loyalty, innovation and trusting realationshis
  2. 3. CRM & SALES NEEDS Thin interface
  3. 8. Relevance = generosity x 1/2 2 -Tash Whitmey, EHS Brann Meaningful relationship vs. €
  4. 9. Meaning of high relevancy Relevancy Relationship PUSH PULL
  5. 10. Meaning of high relevancy Relevancy Relationship Hard Sell Service experience
  6. 11. Meaning of high relevancy Relevancy Relationship COMMODITY SOLUTION to customers need
  7. 12. Behaviour drivers PULL Business drivers PUSH Company Customer ?
  8. 13. Behaviour drivers PULL Business drivers PUSH Company Customer Co-creation Self expression Influence Feedback Collaboration
  9. 14. Interaction platforms: Masscustomisation Social media Open innovation Reviews Behaviour drivers PULL Co-creation Self expression Business drivers PUSH Brand Data CRM Inventory Channels Organisation Identity/personality Needs Roles in life Intentions Self expression Drivers Company Customer Collaboration
  10. 16. Behaviour drivers PULL Co-creation Self expression Business drivers PUSH Brand Data CRM Inventory Channels Organisation Identity/personality Needs Roles in life Intentions Self expression Drivers Company Customer Collaboration In order to improve relationship: Data must be quantifiable and personal It must reflect the customer and continue learning It must offer value as it is It must result improvement in customer experience It must complement the company’s capabilities It must enhance the companys innovation It must be a dialogue AND IT CREATES A RELATIONSHIP in which the currency is EXCHANGE - NOT MONEY
  11. 18. How do you make it work?
  12. 19. VALUE FUN PERSONALity ENGAGING = Enable co-creation of ME LEARNING COLLABORATION
  13. 32. Current co-creation business <ul><li>A lot of offering at single purchase level and in differentiating a single brand from others </li></ul><ul><li>Very litle cases in creating and developing realationship via co-creation other than virtual games in which the approach has become a business imperative driving growth </li></ul><ul><li>The combination for tomorrow is create fun and exiting relationship in which the company and the customer learn from each others and co-create value together. Co-create ME </li></ul>
  14. 34. Interested in co-creating the future together? Please contact: Toni Keskinen [email_address] Twitter: Toni_Keskinen http://www.linkedin.com/in/tonikeskinen

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