presentation on toyota's marketing strategies in pakistan by nafees ahmed, and jawad hassan chatha,, preston university islamabad...

1. In the name of ALMIGHTY ALLAH, the merciful, the compassionate

2. I m nafees ahmed AddictioN

4. My topic The Appearance and Design of Business Message AddictioN

6. For example, if you send your resume enclosed with a covering letter, will communicate something about you even before your receiver reads a word of it.

7. Therefore, it is important to give special attention to the medium used most often for written message to person outside your organization.AddictioN

8. Standard Parts of the Letter Most Business Letters have following parts: Heading-Letterhead and Date Inside Address Courtesy Title and Name Executive or Professional Title Salutation Body Complimentary Close Signature Area Reference Section AddictioN

9. Heading-Letterhead LETTERS FOR LIVING Street 68 G11/2 Islamabad 06-05-2010 Sultani group of industries Online solution providers Dear jawad! You are reading example of modified-block form of business letter. This is form is characterized by all parts of the letter except the date, complimentary close, and signature section beginning at the left margin. In this example, the date and complimentary close both begin at the horizontal center of the page. (The date could also be placed so that is ends at the right hand margin. Likewise, the complimentary close could start to the right center so that longest line in the signature areas ends at the right hand margin.) Company and business titles are typed on fourth line below the complimentary close. The signer’s title may be typed on the line below his or her name; or of it is long, it can be split and typed on two lines. This letter uses mixed punctuation, which means that there is a colon at the end of the salutation and comma after the complimentary close. No punctuation is used after the date or after any line in the inside address, except after an abbreviation, such as “Inc.” Sincerely, NAFEES Ahmed EEL:mo Date Inside Address Salutation Body Complimentary Close Signature area Reference Initials AddictioN

10. Optional Parts of the Letter When appropriate, any of these optional parts can be included: Attention Line Subject Line Enclosure Notation Copy Notation File or Account Number Notation and Mailing Notation Post Script AddictioN

11. Thank you AddictioN