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presentation on toyota's marketing strategies in pakistan by nafees ahmed, and jawad hassan chatha,, preston university islamabad...

presentation on toyota's marketing strategies in pakistan by nafees ahmed, and jawad hassan chatha,, preston university islamabad...

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brand war 2010, toyota marketing strategies, brand war 2010, toyota marketing strategies, Presentation Transcript

  • In the name of ALMIGHTY ALLAH,
    the merciful, the compassionate
  • I m nafees ahmed
    AddictioN
  • Dedicated to
    Mr. Jawad Hassan
    • Friendship is always a sweet responsibility, never an opportunity.
    AddictioN
    AddictioN
    AddictioN
  • My topic
    The Appearance and Design of Business Message
    AddictioN
  • Why appearance and Design important in Business Communication?
    • In the traditional forms of written communication, your receiver forms a nonverbal impression of you based on the overall appearance and the format of the message.
    • For example, if you send your resume enclosed with a covering letter, will communicate something about you even before your receiver reads a word of it.
    • Therefore, it is important to give special attention to the medium used most often for written message to person outside your organization.
    AddictioN
  • Standard Parts of the Letter
    Most Business Letters have following parts:
    Heading-Letterhead and Date
    Inside Address
    Courtesy Title and Name
    Executive or Professional Title
    Salutation
    Body
    Complimentary Close
    Signature Area
    Reference Section
    AddictioN
  • Heading-Letterhead
    LETTERS FOR LIVING
    Street 68
    G11/2 Islamabad
    06-05-2010
    Sultani group of industries
    Online solution providers
    Dear jawad!
    You are reading example of modified-block form of business letter. This is form is characterized by all parts of the letter except the date, complimentary close, and signature section beginning at the left margin.
    In this example, the date and complimentary close both begin at the horizontal center of the page. (The date could also be placed so that is ends at the right hand margin. Likewise, the complimentary close could start to the right center so that longest line in the signature areas ends at the right hand margin.) Company and business titles are typed on fourth line below the complimentary close. The signer’s title may be typed on the line below his or her name; or of it is long, it can be split and typed on two lines.
    This letter uses mixed punctuation, which means that there is a colon at the end of the salutation and comma after the complimentary close. No punctuation is used after the date or after any line in the inside address, except after an abbreviation, such as “Inc.”
    Sincerely,
    NAFEES Ahmed
    EEL:mo
    Date
    Inside
    Address
    Salutation
    Body
    Complimentary
    Close
    Signature area
    Reference
    Initials
    AddictioN
  • Optional Parts of the Letter
    When appropriate, any of these optional parts can be included:
    Attention Line
    Subject Line
    Enclosure Notation
    Copy Notation
    File or Account Number Notation and Mailing Notation
    Post Script
    AddictioN
  • Thank you
    AddictioN