1. Wildflour
An organic bakery boutique
A business proposal by students at the University
of Tennessee
Autumn Mayberry
Ivan Antipin
Maurcia Boone
Kahala Schneider
Tori Graumann
Zhiying Zho

2. WildflourAn organic bakery boutique
{About}
• Completely organic boutique bakery focusing on
Sweets, Treats, Breads, & Personalized Customer Service
• Located in Knoxville, TN (Bearden Hill)
• We are planning to employ around 11
• 1000 sq. ft. space: includes two kitchens, two
commercial ovens, six mixing stations, and spacious
store space to accommodate at least 25 customers at
once
• Weekly grocery delivery via WildFlour membership
• Drive through order pick up
• Coffee shop helps to promote additional cash flow and
help with offsetting start up cost

3. WildflourAn organic bakery boutique
{Mission & Vision}
Mission
Wildflour is an institution for innovation, change,
sustainability and making the world a better
place. We strive for excellence through our
unique baked products and personalized
customer service, as well as our use of
sustainable, organic ingredients.
Vision
Be the company of choice for those who want to
bring happiness and health into their lives!

4. WildflourAn organic bakery boutique
{Goals}
• Generate close to $5,000 in daily revenue is a must in
order to sustain the business
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
Year
1
Year
2
Year
3
Sales
Gross
Margin
Net
profit

5. WildflourAn organic bakery boutique
{Opportunity}
• Lack of quality baked
goods within Knoxville
area
• Lack of variety of baked
goods
• Special events products –
Wildflour specializes in
weddings and parties
• Great investment
opportunity
• Great location on
Kingston
• There is not a one organic
bakery in Knoxville, so our
business will have no
competitors with equal or
better products
• Consumers are eager to
buy healthy products and
watch their diet

6. WildflourAn organic bakery boutique
{A Knoxville Location}
• Located at the
intersection of Two
major interstates
• There is not a fully
organic bakery in
Knoxville
• Many successful food
ventures started in
Knoxville
• Knoxville has a very
large market for young
professionals

7. WildflourAn organic bakery boutique
{What’s on the Menu}

8. WildflourAn organic bakery boutique
{Location}

9. WildflourAn organic bakery boutique
{Social Media/Marketing}
• Facebook –Strongly market events
• Twitter– More customer service, responding to
comments
• Instagram- People side
• Pinterest- What we do
• Campus Ambassador/Marketing Intern
• Deliver free samples to office buildings and
Schools
• Coupons

10. WildflourAn organic bakery boutique
{Market Segment}
• SINK
o Single income no
kids
o Plenty of
disposable
income
• DINK
o Double income
no kids
o Strong presence
in Knoxville

11. WildflourAn organic bakery boutique
{Competition}
• Primary
• Benefit
your
Life
• Hillside
Bakery
• Secondary
• Whole
Foods
• Earth
Fare
• Farmers
Markets

12. WildflourAn organic bakery boutique
{Insurance}
Commercial
General
Liability
$425
and
$455
in
annual
premiums
Business
Owners
Policy
$500
to
$1,607
in
annual
premiums
Umbrella
Insurance
$500
to
$1,200
in
annual
premiums
Workers
CompensaOon
$1,994
to
$6,404
in
annual
premiums

13. WildflourAn organic bakery boutique
{Design/Layout}

14. WildflourAn organic bakery boutique
{What it Will Take}
• Startup
cost:
$320,000
• Rental
fees,
installment,
equipment,
furnishing,
materials,
ingredients,
delivery
car,
employee
labor,
and
insurance.
• Employees
• 11
total
employees
• kitchen
prep(2),
specialty
chef(1),
front-­‐of-­‐
house(4),
driver(2),
cleaning
(1),
repair/
maintenance(1),
and
manager(1)
Interns
(4)

15. WildflourAn organic bakery boutique
{Start-Up Costs}
OrganizaOonal
Costs
(Legal,
UOliOes)
$9,000
Beginning
Inventory
$7,000
Equipment
$100,000
Rent
$4,000
Design
&
ConstrucOon
$100,000
Furnishings
$70,000
AdverOsing
$3,000
Insurance
$500
Kitchenware
$4,000
Menus
&
Printed
items
$1,000
Working
Capital
(Cash)
$20,000
Office
supplies
$1,000
Total
Funding
Needed
$319,500

16. WildflourAn organic bakery boutique
{Strengths/Weaknesses}
Strengths
-Capitalize on
bakeries in Knoxville
-Original recipes
-Healthy options
-Good location
-Unique business plan
-Custom options
Weaknesses
-Food trend may not
last forever
-Have to create a
strong customer base
from scratch
-Must have funds to
afford equipment
-Pricey

17. WildflourAn organic bakery boutique
{Opportunities/Threats}
Opportunities
-Try out new recipes
-Create a delivery
system
-Website/Online
ordering
-Marketing
-Seasonal menu
Threats
-Other local bakeries
Location
-Not enough capital to
open
-Health department
regulations
-Drought/environmental
instability

18. WildflourAn organic bakery boutique
{Things to Consider}
• Weather
• Football
• Food trends
• Local competitors
• Hiring qualified
bakers
• Amount of time it
takes to bake all the
goods
• Cost of new
Equipment
• License requirements
• Obtaining an
employer
identification
number
• Sales permit
• Purchasing
ingredients

19. WildflourAn organic bakery boutique
{Why it Works}
• No exclusively
organic bakeries
in Knoxville
• It follows new
food trends
• Customization
• Large profit
margin

20. Wildflour
An organic bakery boutique
Thank You!
We will now entertain any questions.