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Technologically and
Genetically Enhanced
Foods
Amanda Svenson
Ashley Stockman
Brandon Spreiter
What the consumer wants
• Better-for-you kind
  of food.
• Reduced salt, sugar,
  fat.
• Rather than being on
  a diet, to eat better
  and healthier.
• ‘Farm to fork’, where
  food comes from.
How the industry “replies”
• Enhancing and promoting health benefits in
  foods.
• Healthier food, consisting today of added
  nutrients, like Calcium, Vitamins, and Fiber.
• Foods tailored for elderly needs, such as heart
  and muscle healthy foods.
Technology
• Self checkouts.
• Smart phone apps, for ordering, preparing
  and gathering knowledge about food, and for
  coupons and restaurant ratings.
• Cooking videos on YouTube, recipes on
  Twitter and Facebook, pictures on Instagram
  and Pinterest.
• Tablets in restaurants as menus as well as
  entertainment and method of payment.
• Screen dining
Genetically Modified Crops
Has been used in crops      Future Modified Crops
since the 90’s              • Will be for human
• Not usually for human       consumption
  consumption               • Will be modified to be
• Crops used in animal        more nutritious
  feed or processed
  ingredients (corn,
  soybean)
• Usually modified to
  tolerate herbicides and
  resistant to plant
  diseases
Vertical Farms
What is a vertical farm?           Advantages
                                    • Can be used in very
The idea of the vertical farms        urban areas
is defined as a building with at
least two stories with crops        • Eliminates long
growing inside.                       distance
                                      transportation of
                                      goods
                                    • Uses very little land
                                    • No pests or disease
                                    • Can maximize crop
                                      potential
Nanotechnology within Food
• Researchers have begun       • Scientists are still unsure
  trying to use the              of the safety of Nano-
  particles to alter the         particles within food
  taste and texture of food    • Canola Active Oil uses
• Nanotechnology could           nano-particles to inhibit
  be particularly useful for     “the transportation of
  creating diet-friendly         cholesterol from the
  foods                          digestive system into the
                                 bloodstream
• Particles can enhance
  the flavor and
  consistency of products
  without adding calories,
  sugar, or fat.
Proposition 37
Proposition 37 is a new law pertaining to the labeling of
products and food containing G.M.O’s, which is currently
trying to be passed in California.
  What does this mean?
   • All foods will have to be labeled that contain G.M.O’s
   • Many big name organic brands contain G.M.O’s so this could hurt
     their sales because many of their consumers have firm beliefs of
     what they consider to be organic and what they put in their bodies
   • Would bring more business to organic restaurants because the
     labeling of G.M.O’s will separate true organic food from big
     commercial food products
Video
• http://www.youtube.com/watch?v=h1E9DdQx
  _bg&feature=related

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Marketingpresentation (2)

  • 1. Technologically and Genetically Enhanced Foods Amanda Svenson Ashley Stockman Brandon Spreiter
  • 2. What the consumer wants • Better-for-you kind of food. • Reduced salt, sugar, fat. • Rather than being on a diet, to eat better and healthier. • ‘Farm to fork’, where food comes from.
  • 3. How the industry “replies” • Enhancing and promoting health benefits in foods. • Healthier food, consisting today of added nutrients, like Calcium, Vitamins, and Fiber. • Foods tailored for elderly needs, such as heart and muscle healthy foods.
  • 4. Technology • Self checkouts. • Smart phone apps, for ordering, preparing and gathering knowledge about food, and for coupons and restaurant ratings. • Cooking videos on YouTube, recipes on Twitter and Facebook, pictures on Instagram and Pinterest. • Tablets in restaurants as menus as well as entertainment and method of payment. • Screen dining
  • 5. Genetically Modified Crops Has been used in crops Future Modified Crops since the 90’s • Will be for human • Not usually for human consumption consumption • Will be modified to be • Crops used in animal more nutritious feed or processed ingredients (corn, soybean) • Usually modified to tolerate herbicides and resistant to plant diseases
  • 6. Vertical Farms What is a vertical farm? Advantages • Can be used in very The idea of the vertical farms urban areas is defined as a building with at least two stories with crops • Eliminates long growing inside. distance transportation of goods • Uses very little land • No pests or disease • Can maximize crop potential
  • 7.
  • 8. Nanotechnology within Food • Researchers have begun • Scientists are still unsure trying to use the of the safety of Nano- particles to alter the particles within food taste and texture of food • Canola Active Oil uses • Nanotechnology could nano-particles to inhibit be particularly useful for “the transportation of creating diet-friendly cholesterol from the foods digestive system into the bloodstream • Particles can enhance the flavor and consistency of products without adding calories, sugar, or fat.
  • 9. Proposition 37 Proposition 37 is a new law pertaining to the labeling of products and food containing G.M.O’s, which is currently trying to be passed in California. What does this mean? • All foods will have to be labeled that contain G.M.O’s • Many big name organic brands contain G.M.O’s so this could hurt their sales because many of their consumers have firm beliefs of what they consider to be organic and what they put in their bodies • Would bring more business to organic restaurants because the labeling of G.M.O’s will separate true organic food from big commercial food products