Group Project Diary Team M; Aru Wade, Andrew Samson & Emily Tan Mei Shan’s

1. 1
Team Project Diary
Andrew Samson
Week 1: 4/8/14
 Allocated to group
 Began talks on assignment 1
Week 2: 11/8/14
 Started Evernote review
 Transferred to new group: (Aru, Emily and Tahlia)
 Joined Facebook group
Week 3: 18/8/14
 Submitted Evernote review
 Began work on Project plan
Week 5: 1/9/14
 Group meeting on the 2nd
 Discussed topics to be addressed

2. 2
Week 6: 8/9/14
 Submitted Project plan
 Assignment format decided to be PowerPoint/presentation
 Created Google slides and links group members
Week 8: 22/9/14
 Made plan and distributed topics for Assignment
 Brought plans to Tutor
 Allocated growth and revenue
 Began research on specific topics
Week 9: 29/9/14
 Collated research
 Began work on slides
Week 10: 6/9/14
 Sent group completed slides on the 8th
 Met with group on the morning of the the 9th
 Changed plan to present in person. Opting to submit as slides.

3. 3
 Discussed changes
 Emily Tan Mei Shan’s project diary
Our group officially worked 2 weeks before the second-awaited lecture-free
week.
Andrew, Thalia, Aru and I were at first seemingly less dedicated for this
Twitter topic that we chose for our assignment 2: Project Plan.
For me, I recently lost heart to use my Twitter account and even though it
was only few years ago that I was addicted to that social network or
microblogging site – I felt a little bit annoyed choosing it as the social
network that we were going to analyse or study for our assignment.
However, I learned so much about Twitter even though on my first week of
this assignment (September 14th
2014), I just did some fun or light reading
on Twitter like how Jack Dorsey wanted to be Bruce Lee and how Twitter
changed its format from Arial to Helvetica.
Also being a former Twitter addict myself, I remember the time when this
super lame troll named AmandaSwaggie who would tweet racist, homophobic
and insensitive tweets then she will get terrible and hurt people’s feedbacks
on her timeline. I remember having fun picking on her as well. I did not talk
about her in our group discussion because our main focus on Twitter is how
Twitter became successful as an ATTENTION ECONOMY microblogging site.
 Attention Economy The currency of the New Economy won't be money, but attention -- A radical
theory of value (http://archive.wired.com/wired/archive/5.12/es_attention.html).
Thinking about YouTube and all my favourite YouTube stars even though I
know my group chose Twitter as the topic for my project plan.

4. 4
I found out that even though some smaller YouTube stars do not make
money but they do it so the public can watch them and discuss about them.
Then I thought of Rebecca Black during the lecture on Attention Economy
because I wonder why would a 13-year-old want to put up a song that has
rarely much meaning – well in my opinion, the lyrics were senseless but she
did become famous because of it.
“No one would put anything on the Internet without the hope of obtaining
some. It's called attention. And the economy of attention - not information
- is the natural economy of cyberspace.”
Then I think about the rest of us who put up silly things on Facebook or
Twitter – our photos, our statuses or our tweets. We hope our friends would
read it and comment on it. We sometimes type senseless things on Twitter
just to grab some attention from people in order to gain followers.
I remember when I was a Twitter addict – I used to troll on Nicki Minaj fans
and Justin Bieber fans. I would get 100s of followers so yes I understand
what it is meant by ATTENTION ECONOMY.
The quiet ones in class do a lot of thinking in their heads so when online
social networks came into existence, the quiet ones suddenly became either
very popular or people pick on them even more for posting all kinds of things
online.
It used to be just blogging – many girls used to blog on food, hair products,
fashion and travelling but now because of Instagram and Facebook – girls are
Facebooking and taking pictures of almost everything including themselves
naked.
Back to Twitter
Then thinking about all that stuff makes me feel more inspired to work on
my Twitter project – finding out who invented it and why.

5. 5
Then my group and I came up with our project schedule as to what to do and
when to collate the work. We also have our own Internet Commerce Facebook
page.
 Internet Commerce Facebook Page
I posted loads on information on our group’s Facebook page like the President
Obama using Twitter to promote his campaign and because of his Twitter
usage – he became the first Black President of USA.
I also posted on Twitter revolution on Iran because young Iranians tweeted on
what is going on during the elections – CNN COULD NOT COVER the event
because THE IRANIAN government blocked the CNN SATELITE and banned all
texting temporarily.
However, the Iranian government forgotten about Internet and the power of
social networking – TWITTER.
I have also posted other Twitter stories on there to help my group be in the
KNOW on why Twitter is a successful ATTENTION ECONOMY.
 Collating the work and more
After putting my Twitter history part on Jack Dorsey and Evan Williams
onto my PowerPoint slides I thought I was done.
Then I saw that my PowerPoint slides were very little-worded and not enough
facts. I did not submit it to my group’s Facebook page because I was not
satisfied with it.
I continued working on it after I worked on my other assignments and my
other things. Then when I am finally done with the PowerPoint slides I
submitted it onto our group feeling really happy about it.
Then I had to catch up on my sleep because been working on too many
assignments at one goal.

6. 6
Then we had a group meeting before the due date – I realized that my
PowerPoint slides needed to be condensed because it was too worded. HA!
Now I know that I must be careful with how many words I need to put on
my PowerPoint slides.
I really hope for the best with my Project Plan.
Aru Wade
Week 1 /4th
of August
- Discussed group project, groups were created
- At this moment we had not yet selected the type of business we would do
our project on
- First group members were myself, Tahlia Manners, Haigian Long)
- However on 8/4/2014 I received an email from Haigian saying he withthrew
fom the course and wont be attending)
- I forwarded the email to other Tahlia Manners and the Tutor
Week 2/ 11th
August
- Another member from another group joined us (Andrew Samson)
- We picked individual Software review topics and discussed with each other and
I decided to use Google Drive for my Software review.
- Also as a group we created a Facebook page for our Groups work and as an
effective communication method.
Week 3/ 18 August

7. 7
- As a group we ensured that we all completed individual work on assignment 1
software review. As due date was this week
Week 5 Tuition Free Week
- Tuesday- we met as a group and discussed Project Plan and created a draft
and submitted on our Group Page, Individually each added an input to the
project plan.
Week 8 / 22 September
- Reviewed unit outline
- Assignment each other task
- Created a case study on how the project would be approached
(intro, brief history, business model,) these were some parts of the Case
study guidelines we created
- Also we spoke to Tutor and provided an overview of how we would approach
this project’s case study and we received positive feed back and added more
ideas. We also agreed that we would do a presentation.
Week 10/ Thursday 9th
October
- Made sure my slides were completed
- Group meeting 0830 am
- Created minor changes/Editing
- Looked at each others slides
- In week 8 we had decided to do a presentation however today we put it to a
vote and decided to not do one as it was compulsory.

8. 8
- All group members did well in contributing to each others work to try and
make positive improvements.
- Tahlia Manners assisted well throughout and give inputs
Tahlia Manners 16140170
Monday 22nd
September
Thesis statement identified: Completed
Thesis Statement: The maturity of Twitter has come about due to the increase of
advertising tools available to advertisers to target specific audiences and therefore
increasing revenue.
 Analysis of Unit Outline and what needs to be achieved: Complete
 Research in to 2014 Twitter Financial Report: Complete
 Analysis of Financial situation in regards to revenue and how much revenue is
attained from advertising: Complete
 Case study selected on major Twitter event: Complete
 Delegation of group positions: Complete
 Issues or Concerns: None
Paragraph 1: History of Twitter (Emily)
 Twitter’s objectives and mission, its appeal to users, initial revenue in start-
up year, first business model and how Twitter is a network and attention
economy
Paragraph 2: Business model and advertising techniques (Andrew)

9. 9
 How the Twitter’s business model has matured to generate more revenue
gains.
 Introduction sponsored tweets, trending tweets, the increase of mobile
advertising
Paragraph 3: Case Study: Twitter in Sport (Tahlia)
 How Twitter’s advertising techniques e.g Promoted Tweets/Trends/Videos and
Premium Days are relevant to major international sporting events and how
they generate revenue
 e.g FIFA world cup Super Bowl Blackout, Tour De France
Paragraph 4: Future of Twitter and Investment (Aru)
 The buying of other influential social media platforms such as Vine and how
this increases the depth of revenue
 Analysis of competitors
Monday 29th
September (Tuition Free Week)
 Commencement of my own personal part
 Research in to the formula Twitter uses to charge advertisers, how much
money Twitter made from advertising revenue following the FIFA World Cup
and Super bowl Blackout: Completed
 Research in to Twitter’s advertising algorithms- Promoted
Tweets/Accounts/Trends, Premium Days, Promoted Videos: Completed
 Collection of all news articles and journal articles in preparation for writing my
parts in dot points: Completed
 Commencement of Word Document to allow information, quotes and paragraph
formation to then transfer to a Power point: Completed

10. 10
Thursday 2nd
October
 Analysis of 2014 second quarter financial report and determinants of revenue
growth: Completed
 Summary of how Promoted Tweets were used by major advertisers (Oreo,
Tide) in the 2013 Super bowl and how this contributed to increasing revenue:
Completed
 Summary of Promoted Tweets during the 2014 FIFA World Cup: Completed
 Summary of Premium Days- What it is, How Twitter classifies Premium Days,
Examples of this: Completed
 Summary of Promoted Videos and provide example of it being tested at the
Tour De France: Complete
 Written transcript of each slide in a Word Document (For the Speech and
submission purposes) presented in essay format: Completed
 Collation and editing of information to a slideshow: Completed
 Presentation and aesthetics of Slideshow: In Process
I have achieved a lot during today which I was pleased about. After having completed
all my research on the Monday with finding examples on how advertising on Twitter
during major sporting events increases revenue, quotes to support this and new
articles on facts and figures, this allowed me to get straight in to writing the essay
version of my part which I then cut down to put in to the slideshow.
Monday 6th
October
 Debrief with the Tutor concerning my part of the report: Completed
 Group message which outlined that either Emily or Sam needed to incorporate
how Twitter is a network and attention economy to adhere to the
assignment expectations: Complete

11. 11
 Specification of when all individual parts need to be uploaded to the Facebook
group (Wednesday): Complete
 Re-analysis of group presentation method (Decided to not do a speech and to
present via slideshare): Completed
 Confirmation of final meeting to combine all slides together, edit and proof
read: In Process
Thursday 9th
October
 Group Meeting at 8.30 am: Completed
 Submission of all slides: Completed
 Discussed changes that needed to be made (e.g condensing to 20-25 slides,
combining slides we had doubled up on, fleshing out dot points as we were no
longer doing a speech and therefore the information on the power point
needed to be informative and succinct): Completed
 Editing and Presentation of Slides: Completed
 Type up references: Completed