Trender inom e-handel 2011

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Bilder från Jetshop on Tour Stockhol, Göteborg, Malmö

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Trender inom e-handel 2011

  1. 4. Køb dig til troværdighed på nye markeder! Postat den 6 februari, 2011 av Anders Lorenzen Andersen
  2. 5. Det gäller att positionera sig
  3. 9. Marknads- föring Betalning Betalning Lager Intern Logistik Kunskap Distribution
  4. 10. 2011 will be the year of “searchandising.” • You can’t give consumers too much customer-generated content. Shoppers are social beings who crave input from those close to them — and those not so close, but who may have valuable information to share. Consumers trust brands, but they trust other consumers a lot more. • Personalization will take on greater importance, • The Internet has driven pricing down to the lowest common denominator. This will create added pressure on retailers who do business online. Free shipping, won’t be enough to rouse shoppers.
  5. 11. Viktigt 2011 <ul><li>Mobil shopping </li></ul><ul><li>Social shopping </li></ul><ul><li>Crosschannel </li></ul><ul><li>Varumärket </li></ul><ul><li>Lojalitet </li></ul><ul><li>Kundservice </li></ul><ul><li>Integration </li></ul>
  6. 12. E-handeln idag
  7. 14. ?
  8. 15. Sociala media
  9. 16. Varför sociala media? <ul><li>Stärka varumärket och interagera med kunden </li></ul><ul><li>Skapa en ”plats” för kunder och fans </li></ul><ul><li>Öka trafiken till webbutiken </li></ul><ul><li>Identifiera och reagera på kundbehov </li></ul>
  10. 22. Instruktionsfilmer
  11. 24. Eleven har 11 000 fans
  12. 29. Presentkort
  13. 30. Varumärket
  14. 31. Mobil shopping
  15. 35. Cross shannel
  16. 39. Cross selling/Upselling
  17. 41. Kundservice
  18. 43. Engagera kunderna
  19. 47. Omdömen
  20. 48. Logistikens betydelse för e-handeln 02/10/11
  21. 50. Unboxing
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