Lamborghini is an Italian luxury sports car manufacturer founded in 1963 by Ferruccio Lamborghini. Headquartered in Sant’Agata Bolognese, Italy, Lamborghini designs, engineers, manufactures, and distributes luxury sports cars. One of their most popular models is the Gallardo, a mid-engine two-door coupe introduced in 2008 with a top speed of 325 km/h and acceleration from 0-100 km/h in 3.9 seconds. The name Lamborghini is inspired by bullfighting and bull names are used for many of its models like the Gallardo, representing strength, power and Italian heritage.

2. • Founder: Ferruccio Lamborghini in 1963
• Headquarters: Sant’Agata Bolognese, Italy
• Designs, engineers, manufactures and distributes luxury sports cars.
• Parent Co. : AUDI AG
• Subsidiaries : Ducati Motor Holding S.p.A.
Italdesign Giugiaro S.p.A.

3. • Stands for the founder’s zodiac sign- the Taurus (a bull)
• Ferruccio Lamborghini’s love of bullfights
• Lamborghini models get their names from famous bulls

4. • Every weapon needs a Master
• Nomenclature : Bulls
• The name Lamborghini means quality, reliability and technical excellence
• Design and develop Italian, extreme, uncompromising cars

6. • Gallardo : Valiant & Brave
• Presented in November 2008,Geneva Motorshow
• Designer : Luc Donckerwolke
• Price: USD 198000
• 0-100 km/h in 3.9 sec
• Top speed: 325 km/h
• Type: 2 Door Coupe
• Layout: Mid Engine 4WD, v-10 Engine

7. • Advertising Agency: Philipp & Keuntje
• Locations: Hamburg
• Key People: Donna Heizer (Director)
Dominik Philipp (CEO)
Hartwig Keuntje (Chief Creative Officer)
Diether Kerner (Creative Director)
Holger Lindhardt (Creative Director)
• Launched in 1990, it is the world’s leading commercials title, providing ideas and
inspiration for creatives internationally as well as being the foremost source
of information for the industry

8. Detailed View Bull Enters
Phone Number Collecting Set Mystery Factor of the car
Stability implied through the Drift
Palm Boulevard – Conveying Happiness & not Mystery

9. Talk of the Town Instant Access to Clubs
Terrritory Protector Bull-Gallardo-Dominating
Distance No more Longer
LA-San francisco-Busy Route

10. • Aimed at men -The basic human instinct of power (shot of engine)
• Mating - Shots of women giving their cell numbers
• Aggressiveness - Chase scene
• Style along with speed - Drive across California
• Self-Actualisation

11. Amrita Thukral
Arihant Jain
Pranit Ghandiok
Prerna Arora
Vandita Puri
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