OF

MARKETING
WORD OF MOUTH MARKETING
CAPTURING MEDIA
WOM
DAVID AND GOLIATH
DAVID AND GOLIATH
ANNA HAZARE AGAINST CORRUPTION
DAVID AND GOLIATH
ANNA HAZARE AGAINST CORRUPTION
•Anna" Hazare is an Indian social activist who led movements to
promote r...
WOM
UNUSUAL/OUTRAGEOUS
UNUSUAL/OUTRAGEOUS
Gillette Trickshot Ad managed to get around 10 Million
views on Youtube with around 20,000 Likes.
This ...
THE AD…
WOM
CONTROVERSY STORY
CONTROVERSY STORY
BIG BOSS
CONTROVERSY STORY
BIG BOSS
• The most controversial show on TV, Bigg Boss has always
grabbed eyeballs with its fights, con...
WOM
CELEBRITY STORY
CELEBRITY STORY

SALMAN IN BIG BOSS
CELEBRITY STORY

SALMAN IN BIG BOSS
Bigg Boss a reality TV show broadcasted in
India. Show has always been in controversie...
WOM
WHAT’S ALREADY HOT IN MEDIA
WHAT’S ALREADY HOT IN MEDIA
NARENDRA MODI
WHAT’S ALREADY HOT IN MEDIA
•

The Times of India - NaMo store is opening in an upmarket mall in
Ahmedabad to sell NaMoMan...
THANK YOU
ABHISHEK ARORA
AKHIL KHARBANDA
ARIHANT JAIN
KANIKA HANS
NAMRITA BAGGA
TRIPTI KAUR BAGGA
VANSHUJ DUTTA
VISHU BHAT...
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Word of Mouth Marketing - Capturing Media

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Word of Mouth Marketing - Capturing Media

  1. 1. OF MARKETING
  2. 2. WORD OF MOUTH MARKETING CAPTURING MEDIA
  3. 3. WOM DAVID AND GOLIATH
  4. 4. DAVID AND GOLIATH ANNA HAZARE AGAINST CORRUPTION
  5. 5. DAVID AND GOLIATH ANNA HAZARE AGAINST CORRUPTION •Anna" Hazare is an Indian social activist who led movements to promote rural development, increase government transparency, and investigate and punish official corruption. •Anna Hazare started an indefinite hunger strike on 5 April 2011 to exert pressure on the Indian government to enact a stringent anti-corruption law, Anna Hazare – DAVID Corruption - GOLIATH •Anna Hazare believes that our freedom is at the teeth of danger due to corruption and unless it is eliminated, the country will not be free in its true sense. Therefore, a peaceful war has been waged against corruption with the help of immense support from people.
  6. 6. WOM UNUSUAL/OUTRAGEOUS
  7. 7. UNUSUAL/OUTRAGEOUS Gillette Trickshot Ad managed to get around 10 Million views on Youtube with around 20,000 Likes. This was something Unusual because people who viewed it could not believe whether it was real or fake. This video was uploaded on the net by Gillette UK and was taken during an Ad shoot by Gillette, It soon became Viral.
  8. 8. THE AD…
  9. 9. WOM CONTROVERSY STORY
  10. 10. CONTROVERSY STORY BIG BOSS
  11. 11. CONTROVERSY STORY BIG BOSS • The most controversial show on TV, Bigg Boss has always grabbed eyeballs with its fights, controversies and love affairs. • This year too in Bigg Boss 7, Gauhar Khan-Kushal Tandon and Tanisha-Armaan have hit headlines with their 'more than friends' relationships. • However, Veena Malik, who participated in Bigg Boss season 4, claims that she and Ashmit Patel are the pioneers of love-affairs on Bigg Boss.
  12. 12. WOM CELEBRITY STORY
  13. 13. CELEBRITY STORY SALMAN IN BIG BOSS
  14. 14. CELEBRITY STORY SALMAN IN BIG BOSS Bigg Boss a reality TV show broadcasted in India. Show has always been in controversies due to it’s contestants and unique format. Bigg Boss follows the Big Brother format, which is a famous show and was first developed by Endemol in Netherlands
  15. 15. WOM WHAT’S ALREADY HOT IN MEDIA
  16. 16. WHAT’S ALREADY HOT IN MEDIA NARENDRA MODI
  17. 17. WHAT’S ALREADY HOT IN MEDIA • The Times of India - NaMo store is opening in an upmarket mall in Ahmedabad to sell NaMoMantra apparel, books and other merchandise. • Indian Express adds that at least 30,000 made-in-Surat long sleeved kurtas with the words NaMo Mantra embroidered on them were provided to Patna’s Gandhi Maidan for Modi’s October 27 Hunkar (lion’s roar) rally. • Modi Lion is, in fact, an upcoming brand planning to sell toys to children. • The NaMo youth anthem with its boppy beat doing the rounds of social media sounds alternately cringe-inducingly earnest. • An action video game developed for Android phone by a US company shows Modi running towards ballot boxes collecting votes • Namo Saffron X, the latest model in a series of phones dedicated to Narendra Modi. "It's 4GB RAM against the iPhone 5's 1GB, and a price that'll suit every pocket “: China-based company that launched the Smart Namo series of phones.
  18. 18. THANK YOU ABHISHEK ARORA AKHIL KHARBANDA ARIHANT JAIN KANIKA HANS NAMRITA BAGGA TRIPTI KAUR BAGGA VANSHUJ DUTTA VISHU BHATIA

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