Egypt's Internet users spent an estimated US$ 2.1 billion on retail e-commerce in 2009. A new Arab Advisors’ survey of Egypt's Internet users reveals insightful details on the Internet and e-commerce use in Egypt. Arab Advisors Group major online survey of Egypt's Internet market revealed that 34.6% of adult Internet users in Egypt use e-commerce (including bill payments). The Arab Advisors Group estimates the number of Egypt Internet users who utilize e-commerce to be around 2.36 million which is around 3% of the total population in Egypt. These e-commerce users spent an estimated US$ 2.1 billion in e-commerce transactions in 2009 which includes bill payments online. A new major survey of the Internet users in Egypt was concluded by the Arab Advisors Group in April 2010. The survey report, Egypt Internet Users and e-commerce Survey 2010 was released on April 12, 2010 and provides the results of a major comprehensive online survey of Internet users in Egypt. The survey covers the Internet usage, IPTV, games, e-commerce, cellular and Pay TV usage and habits of the online community in Egypt. The report "Egypt Internet Users and e-commerce Survey 2010" contains 112 pages and 121 exhibits. Please contact us to get a copy of the survey questions and the report’s table of contents. The Arab Advisors Group now avails a secure online payment option for purchasing its reports. Respondents were randomly targeted by receiving an email shot in their inbox to ask them to fill in the survey in cooperation with Egypt's leading ISP, TE Data, or by an online banner advertised on TE Data's website. The survey results encompass answers from 1,321 respondents that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group’s team. The survey was conducted on the general Internet population. The online survey yields a confidence level of 99% with a margin of error of less than 4%. This survey report can be purchased from the Arab Advisors Group for only US$ 2,000 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,750. "VoIP usage among Internet users reached 46.3%. Of the total respondents, 41.6% use special software packages (such as Skype, GoogleTalk) to make calls through the Internet. A small majority of respondents (53.7%) do not make calls through the Internet." Mr. Hussam A. Barhoush, Arab Advisors Senior Research Analyst, wrote in the report. The Arab Advisors Group divided the survey questionnaire into four main sections: Telecommunications, Internet, e-services and Pay TV. The sections provide a balanced focus on the following areas: Telecommunications • Cellular subscriptions • 3G Cellular services Internet Usage • Internet usage trends • Internet subscription types and ISPs used • Internet usage • Internet access methods and costs • Mobile Internet • Games • IPTV e-commerce and m-commerce • e-commerce and m-commerce trends • Local and International e-commerce and m-commerce portals e-Banking services and Investments • Online banking • Mobile Banking • Internet users’ investments preferences e-government services Pay TV • Pay TV subscriptions • Satellite receivers that can be updated through the Internet (such as Dream Box) usage Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report. An investment in the report can also count towards attending Arab Advisors' 7th annual Media and Telecoms Convergence Conference on June 7 & 8, 2010 at the Four Seasons in Amman. More information on the conference can be viewed on http://www.arabadvisors.com/Convergence/schedule.htm The Arab Advisors Group’s team of analysts in the region has produced over 1,850 reports

1. Egypt Internet users and e-
commerce survey 2010
A Multi Client Project of
Arab Advisors Group
April 2010
Analyst:
Hussam Barhoush
Arab Advisors Group
A member of the Arab Egypt Investment Bank Group
PO Box 2374
Amman 11821 - Egypt
Tel. 962.6.5828849
Fax. 962.6.5828809
arabadvisors@arabadvisors.com
www.arabadvisors.com
This report has been delivered to Client to be used exclusively by its employees.

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3. Table of Contents
Section I: Introduction and survey background ........................................... 1
Section II: Survey Results and Analysis ....................................................... 3
General information on respondents and their households .......................... 3
Telecommunications .................................................................................. 14
Cellular subscription..............................................................14
3G Cellular services ..............................................................20
Internet Usage ........................................................................................... 23
An analysis of Egypt’s ADSL Penetration and Effective ADSL
Penetration..........................................................................41
First Method for calculating the Effective ADSL Penetration Rate..41
Internet usage .....................................................................48
Phone calls through the Internet.............................................57
IPTV ...................................................................................67
e-commerce and m-commerce ................................................................... 70
Local and International e-commerce and m-commerce operators 83
E-Banking services ..................................................................................... 88
Online and Mobile banking .....................................................90
Pay TV ...................................................................................................... 103
Satellite receivers that can be connected to the Internet (such as
Dream Box)....................................................................... 108

4. List of Exhibits
Exhibit 1: Nationality of survey respondents ..........................................................3
Exhibit 2: location of Internet users........................................................................4
Exhibit 3: Residence location of Internet users by governorate ..............................6
Exhibit 4: Gender of respondents ............................................................................8
Exhibit 5: Respondents by age group ......................................................................9
Exhibit 6: Gender by age group .............................................................................10
Exhibit 7: Age Group by gender.............................................................................10
Exhibit 8: Respondents' employment status..........................................................10
Exhibit 9: Respondents' household monthly income (EGP) ...................................11
Exhibit 10: Household size of respondents ............................................................13
Exhibit 11: Internet users subscribed to cellular services .....................................14
Exhibit 12: Number of cellular lines used by respondents .....................................15
Exhibit 13: Number of cellular lines by age group .................................................16
Exhibit 14: Number of cellular lines by gender ......................................................16
Exhibit 15: Egypt's cellular market shares as reported by operators (2009) .........17
Exhibit 16: Respondent subscription to mobile .....................................................18
Exhibit 17: Cellular subscription plans used by Internet users..............................19
Exhibit 18: Whether respondents heard of 3G services .........................................20
Exhibit 19: Whether respondents used 3G services...............................................21
Exhibit 20: 3G services used .................................................................................22
Exhibit 21: Whether respondents have a PC or a laptop at household...................23
Exhibit 22: Whether respondents have a desktop or a laptop at household by
gender...................................................................................................................24
Exhibit 23: Whether respondents have a desktop or a laptop at household by age
group ....................................................................................................................24
Exhibit 24: Number of desktops at household .......................................................25
Exhibit 25: Number of laptops at household..........................................................26
Exhibit 26: Location of Internet access .................................................................27
Exhibit 27: Location of Internet access by gender.................................................27
Exhibit 28: Location of Internet access by age group ............................................28
Exhibit 29: Type of Internet connections at home.................................................28
Exhibit 30: 3G broadband Internet provider (Mobile USB broadband) ..................30
Exhibit 31: 3G broadband download limit (Mobile USB broadband) ......................31
Exhibit 32: 3G broadband Internet price evaluation (Mobile USB broadband).......32
Exhibit 33: ADSL speed at home............................................................................33
Exhibit 34: ADSL speed at home by Household income level .................................34
Exhibit 35: ADSL download limit at home..............................................................35
Exhibit 36: ADSL price evaluation .........................................................................36
Exhibit 37: Sharing ADSL with neighbors ..............................................................37
Exhibit 38: Sharing ADSL with neighbors by governorate .....................................37
Exhibit 39: Sharing ADSL with neighbors by household income level....................39
Exhibit 40: Number of households sharing the ADSL line (in addition to
respondent's household).......................................................................................40
Exhibit 41: Egypt’ residential ADSL lines penetration by end of 2009 ...................41
Exhibit 42: Survey findings for the number of households sharing one DSL
connection with the respondent’s household ........................................................42

5. Exhibit 43: Estimated number of households with ADSL connections....................42
Exhibit 44: Estimated number of households with ADSL connections....................43
Exhibit 45: Egypt’s effective ADSL penetration rate (2009) ..................................43
Exhibit 46: Internet usage through cellular handset .............................................44
Exhibit 47: Internet usage through cellular handset by age group........................44
Exhibit 48: Internet usage through cellular handset by gender.............................45
Exhibit 49: Whether respondents downloads content from the Internet to their
cellular handset ....................................................................................................45
Exhibit 50: Source of content downloaded from the Internet to cellular handset..46
Exhibit 51: Internet through cellular handset expenditure per month (EGP) ........47
Exhibit 52: Whether all family members use the Internet .....................................48
Exhibit 53: Reasons for some family members not using the Internet ..................49
Exhibit 54: Average daily Internet usage ..............................................................49
Exhibit 55: Average daily Internet usage by gender..............................................50
Exhibit 56: Average daily Internet usage by age group .........................................51
Exhibit 57: Internet uses.......................................................................................52
Exhibit 58: email service provider .........................................................................53
Exhibit 59: Language used while using the Internet .............................................54
Exhibit 60: Type of content downloaded from the Internet ...................................54
Exhibit 61: Total Internet monthly expenditure in EGP (all methods of
connection) ...........................................................................................................56
Exhibit 62: Means by which respondents make calls through the Internet............57
Exhibit 63: Socializing through internet ................................................................58
Exhibit 64: Whether respondents own or manage a website .................................59
Exhibit 65: Type of content that exists on the managed website...........................60
Exhibit 66: Whether online games are played .......................................................61
Exhibit 67: Whether online games are played by age group ..................................62
Exhibit 68: Whether online games are played by gender.......................................62
Exhibit 69: Whether respondents pay any type of fees for the online gaming
service ..................................................................................................................63
Exhibit 70: Whether respondent has a specialized gaming device (such as
Nintendo, play station and X Box) .........................................................................64
Exhibit 71: Type of gaming device (such as Nintendo, play station and Xbox) ......65
Exhibit 72: Whether respondent purchases original versions or illegal copies of
games ...................................................................................................................66
Exhibit 73: Whether respondents are aware of the IPTV service...........................67
Exhibit 74: Whether respondent may subscribe to the IPTV service .....................67
Exhibit 75: Why respondents think they may not subscribe to the IPTV service ...68
Exhibit 76: Amount willing to pay for the IPTV service .........................................69
Exhibit 77: Whether respondents shop online or through their cellular line ..........70
Exhibit 78: Whether respondents shop online or through their cellular line by age
group ....................................................................................................................71
Exhibit 79: Whether respondents shop online or through their cellular line by
gender...................................................................................................................71
Exhibit 80: Mobile-commerce expenditure during the past year (EGP) .................72
Exhibit 81: m-commerce usage frequency.............................................................73
Exhibit 82: Products and services used by respondents who use m-commerce.....74
Exhibit 83: e-commerce methods of payment .......................................................75

6. Exhibit 84: e-commerce products and services .....................................................76
Exhibit 85: e-commerce usage frequency..............................................................77
Exhibit 86: e-commerce expenditure on products and services during the past
year in EGP (excluding bills) .................................................................................78
Exhibit 87: e-commerce expenditure on bills only during the past year (in EGP) ..79
Exhibit 88: Internet and e-commerce users in Egypt.............................................80
Exhibit 89: e-commerce total expenditure calculations for the past 12 months ....81
Exhibit 90: Whether e-commerce and m-commerce users shop from local
websites................................................................................................................83
Exhibit 91: Satisfaction with local e-commerce/m-commerce websites................84
Exhibit 92: Comparison of local and international online companies .....................85
Exhibit 93: Perception of e-commerce in terms of security ...................................86
Exhibit 94: Hurdles in the way of e-commerce. .....................................................87
Exhibit 95: Whether respondents have bank accounts ..........................................88
Exhibit 96: Whether respondents have bank accounts by age group.....................88
Exhibit 97: Number of bank accounts....................................................................89
Exhibit 98: Whether respondents' banks provides online banking services...........90
Exhibit 99: Whether respondents use online banking services ..............................91
Exhibit 100: Whether respondents use online banking services by gender ...........91
Exhibit 101: Whether respondents use online banking services by age group ......92
Exhibit 102: Online banking uses ..........................................................................92
Exhibit 103: Online banking perception.................................................................93
Exhibit 104: Whether respondents' banks provides mobile banking services ........95
Exhibit 105: Whether respondents use mobile banking services ...........................96
Exhibit 106: Whether respondents use mobile banking services by age group......97
Exhibit 107: Whether respondents use mobile banking services by gender ..........97
Exhibit 108: Mobile banking uses ..........................................................................98
Exhibit 109: Mobile banking perception ................................................................99
Exhibit 109: Whether respondents use e-government services ...........................100
Exhibit 110: e-government uses..........................................................................101
Exhibit 111: e-government perception ................................................................102
Exhibit 112: Availability of Pay TV.......................................................................103
Exhibit 113: Availability of Pay TV by governorate ..............................................103
Exhibit 114: Source of Pay TV subscription .........................................................105
Exhibit 115: Number of other households sharing the Pay TV subscription.........106
Exhibit 116: Pay TV packages..............................................................................106
Exhibit 117: Awareness of satellite receivers with Internet connections, such as
Dream Box ..........................................................................................................109
Exhibit 118: Thinking of purchasing a satellite receiver that can be connected to
the Internet (such as Dream Box).......................................................................110
Exhibit 119: Where did you hear of satellite receivers that can be connected to
the Internet (such as Dream Box).......................................................................111
Exhibit 120: When was the satellite receiver that can be connected to the
Internet (such as Dream Box) first used? ...........................................................112
Exhibit 121: Monthly expenditure on the satellite receivers that can be connected
to the Internet (such as Dream Box) (EGP) ........................................................113
Exhibit 122: ADSL subscription especially for satellite receiver that can be
connected to the Internet, such as Dream Box....................................................114