Presentation to OfficeSlice on why brands should be on Instagram with some tips on best practices and measurement.

1. W H Y I N S T A G R A M ?
A P R Y L D E L A N C E Y - S O C I A L A G E M E D I A
July 2014

2. W H Y
I N S T A G R A M ?
• I’m not one of those people
that has to take a picture of
everything I do and I hate
when other people do it.
• It’s so fake, nobody’s life is
that interesting.
• Who cares what you ate?
• Hashtags annoy me

3. Y O U ’ R E
P R O B A B L Y N O T
T H E T A R G E T
A U D I E N C E !
G U E S S W H A T ?

4. B U T I A M T H E
T A R G E T - W H Y D O
I N E E D T O U S E I T ?
• Skews heavily toward women
(68%)
• Leans toward urban users
(17%) compared to suburban
and rural areas (11%)
• 544 million daily uploads
• Video attracts more
engagement than Vine
• 24% of users earn $50K+
annually
http://www.businessinsider.com/instagram-demographics-2013-12

5. 5 7 % O F I N S T A G R A M
U S E R S A C C E S S T H E
S I T E D A I L Y A N D
A V E R A G E U S E R S S P E N D
2 5 7 M I N U T E S A M O N T H
O N T H E S I T E
T A K E A N O T H E R L O O K
http://jennstrends.com/instagram-statistics-for-2014/

6. E N G A G E M E N T
O N I N S T A G R A M
I S 1 5 T I M E S
T H A T O F
F A C E B O O K ’ S
W A N T S O M E M O R E ?

7. M O V E
F O R W A R D
• Technology changes faster
than human communication
does
• Early adopters win
• Minimal cost to start

8. H O W D O I
S T A R T ?
• Determine what your goals
are for the platform
• What will be your strategy?
• Who will do the tactical
execution?

9. B E S T
P R A C T I C E S
• Sign up for a personal
account as well as business
account
• Share compelling content
• Tell your story
• Expand your audience
• Post consistently
• Engage with the community
http://blog.business.instagram.com/post/29441248656/instagram-best-practices-to-see-more-tips-and

10. W H I C H A R E T H E
M O S T P O P U L A R T O
U S E ?
S H O U L D I U S E
T H E M ?
# H A S H T A G S
http://top-hashtags.com/instagram/

11. H O W D O I
M E A S U R E
S U C C E S S ?
• Measure success through
the lens of your goals
• Reach? Engagement?
• Free tools (cross-
reference)
• Adjust your strategy and
tactics based on what the
data reveals

13. C O N C L U S I O N S
• Whether you like to
personally use it or not,
Instagram is a very
effective marketing tool that
can require very little cost
and provides significant
ROI/ROE if used correctly
• THE BASICS:
• Know your audience
• Know what portion of your
audience is reached
• Set (reasonable) goals
• Create strategy & tactics
• Start with best practices
• Measure progress
• Adjust based on findings

14. Questions?
Oh yeah - read this! http://simplymeasured.com/blog/2014/07/14/6-reasons-your-competitors-are-on-instagram-and-you-should-be-too/?utm_source=twt&utm_medium=soc&utm_campaign=blg

15. T H A N K Y O U
• Apryl DeLancey
• President, Social Age Media
• apryl@socialagemedia.com
• On Instagram:
• @socialage
• @apryldelancey
• Winner of 4 awards for excellence
in social media campaigns in 2013