1. It is the art of application of design to
clothing and accessories.
2. • WHAT IS FASHION?
Fashion is the accepted day to day way of
dressing at a given time. If you see everyone
wearing the same color or style when they have
not been the trend before, such is "in-fashion."
Never has and never will
• Fashion is the total outlook of an individual of
today and only for today. Though fashion
evolves and some styles come back, it only
apply for "now". Even the retro fashion is never
the same
3. WHY DOES FASHION CHANGE?
• Fashion change because people change
• We always want something new. Clothing
change for practicable reasons, for
appropriateness for the season, and for
adaptation to environment situation. In some
cases the popularity of fashion endure for
many seasons because of the combinations of
these reasons.
• “Take the blue jeans” as an example (It’s
choice)
4. KINDS OF FASHION
• Haute Couture - French word meaning high
fashion. It means one-of-a-kind. These include
designers' original designs or clothing that are
custom made.
• Ready to wear (Pret-a-Porte) - Term used to
describe mass produced garments. These
include designers' originals manufactured to a
certain number for department stores and
offered at lower prices.
5. OPPOSITE ENDS OF FASHION
Classic - is a fashion that stays indefinitely.
Fad - is a fashion that die quickly and whose
greatest appeal is as novelty.
6. CATEGORIES OF FASHION
S.No
Categories of
fashion
Property Colors Lines Textures Effect Needs
Favorite
Accessory
1
HAUTE (high
fashion)
very chic, one-of-a-
ind, the custom-made
and
designer's
collection.
Unusual and
rare.
Unusually layered,
fitted to suit, very
specific individual
taste.
Unusual and rare
materials.
leader, very
unique,
tress chic
Custom-made,
designer's
originals,
very expensive.
Coordinated
matching
and custom
made pieces.
2 ELEGANT
expensive
designer's
reproduction, but
should not be
misunderstood as
"haute" or high
ashion.
Unusual,
muted
solid colors
(gray, black
and white)
Mostly
uncomplicated
and well fitted
(Chanel type)
Fine fabrics, usually
expensive materials.
Very
refined,
status and
executive-looking.
Semi custom-made
or altered to fit
Accessory
Coordinated
and matching
real
gold and
diamond
accessories
3
DRAMATIC
(Theatrical)
This style creates
a
glamorous and
glitzy
impact.
Strong, vivid,
and
contrasting
(black is a
favorite color).
Severe, sharp and
usually
asymmetrical.
Rare and trendy.
Confident,
chic,
sexy and
catchy.
Custom-made
or
altered to fit.
Bold statement
usually metallic
(gold, silver,
bronzes, etc).
4 CLASSIC
Town & Country
or the
emphasis of
business
and corporate
look
Beige, navy,
red,
blue and black.
Simple and
traditional trim.
Durable and natural
fibers.
Typical
leader,
practical,
conservativ
e.
Clothes that
has a
timeless
appeal year
after year,
expensive.
Traditional and
conservative
shapes.
5 CONSERVATIVE
old fashioned, but
should not be
misunderstood as
classic because of
its girlish
features.
Pastel, soft
blends,
muted
rainbows.
Simple flows,
rounded
curves and semi-fitted.
Light, flowing,
lace,usually
old-fashioned small
print.
Fragile, soft,
charming,
innocent
and
very
feminine.
Gentle, very
delicate
price not an
issue.
Very simple
real gold
and diamond
accessories.
7. CATEGORIES OF FASHION
S.No
.
Categories of
fashion
Property Colors Lines Textures Effect Needs
Favorite
Accessory
6
WESTERN
(Country)
The opposite of
conservative.
Clothes are
reduced from the
feminine
emphasis.
Earth tones are
favorites.
Durable, simple,
easy
and comfortable.
Natural fibers, basic
denim
, thick and old-fashioned.
Tough,
strong,
sometimes
western.
Durability,
mobility
and price not
an
issue.
Big water-resistant
watch, leather
boots
and thick belt.
7 CASUAL
denim, feeling at-home,
sometimes
western.
Any, color is
not an issue
(brights,
pastels,
earth tones)
Unstructured,
simple,
and easy.
Popular (natural,
blend or
synthetic fibers).
Easy-going,
athletic,
unpretentio
us and
simple.
Easy care,
home
atmosphere
and
comfortable.
Cloth bag,
basic, simple
accessories
including
disposables.
8 GRUNGE
Category which
was made
popular during the
early 90's.
It creates an
emphasis of
younger
generations,
exaggerated
onstructions,
separates, and
coordinates.
Could be
anything
Unstructured
sometimes
exaggerated and
unusual.
Popular (natural,
blend or
synthetic fibers), knits.
Youthful,
confident
but
sometimes
impractical.
Most
designs
die quickly.
Easy pieces,
but sometimes
wild and
usually
inexpensive
All kinds, real
or fakes,
inexpensive
accessories
including
disposables
9 FUTURISTIC
The category
emphasize the
look of the
electronic and the
computer age.
The design
concept is
based on galactic
or
extra-terrestrial
Strong metallic
(gold, silver,
etc.),
vivid, and
contrasting.
Angular, sharp and
usually
asymmetrical.
Hard, unusually bold
and
often overwhelmingly
round or square
Impractical
to our
present
times,
unique
accessories
or trim.
Bold
statement,
extra-ordinary
accessories,
usually
expensive
Bold geometric
accessories
(rings, earrings
8. IMPORTANCE OF COLORS IN FASHION
• Colors have a demonstrable psychological effect.
• . The sight of red means warning and white mean
simplicity and respective of title.
• Military uniforms are intentionally colored to
give statement and impose authority.
• Colors are used in many ways to assert
recognition because they are fairly easy to read
and understand.
9. List of popular colors
S.No. Colour Emotions
1 BLACK Severe, mysterious, sophisticated, glum, depressing, deadly
2 BLUE Serene, calming, cool, quiet, sleepy, sad
3 BROWN Warm, earthy, drab
4 GRAY Well-informed, subtle, dignified, gloomy, cold
5 GREEN Fresh, successful, loving, greedy, restful, calm.
6 ORANGE Happy, cheerful, new, motivated, garish, warm.
7 PINK Soft, innocent, delicate, feminine, delicious
8 RED Alert, warning, sexual, aggressive, energetic, cheerful, angry, vital, exciting
9 VIOLET Royal, rich, stately, passionate, subtle but sexy, impressive, alone
10 WHITE Clean, pure, young, safe, simple
11 YELLOW Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive
10. Color guidelines according to seasons
Summer- Think clear, contrast and bold colors.
Fall - Think soft, cool, slightly grayed colors.
Spring - Think bright, fresh and lively colors.
Winter- Think deep, dark and muted colors.
11. FASHION DESIGNINING
• Fashion designing is the art of the application of
design and aesthetics or natural beauty to
clothing and accessories. Fashion designing is
influenced by cultural and social latitudes, and
has varied over time and place. Fashion designers
work in a number of ways in designing clothing
and accessories. Some work alone or as part of a
team.
12. SOME OF THE BEST FASHION DESIGNERS IN THE WORLD
• 1. VALENTINO GARAVANI- Hailing from Voghera Italy, he knows how to make a
woman look like a goddess. Though his shows speak for themselves, the one
place we are sure to find a Valentino dress is on the red carpet. Having dressed
many of the world's most famous leading ladies, he has proven his talent and
risen to the top as The King of Elegance.
• 2. TOM FORD – He is also extremely talented, Born in Texas, Tom was originally
trained to be an actor! He is not only the Creative Director for Gucci, he's also
the Creative Director for Yves Saint Laurent. Ford stole the show at the first
ever VH1 Fashion Awards and won the Best International Designer Award in
2000.
• 3. BETSEY JOHNSON. Her designs are brilliant, bold and fun. They are funky and
edgy, with a lifetime of flare. Straight from the American fashion capital [New
York] Betsey is known for "her celebration of the exuberant".
• 4. DOMENICO DOLCE & STEFANO GABBANA. Here are two household names.
They both are true geniuses. Every woman who wears D&G can be sure to feel
sexy and confident. They both hail from Italy, and are known for making the
"stars look like Stars".
• 5. STELLA MCCARTNEY. I think the name says it all, but being the new girl on
the block, we definitely have to give her credit. While being the daughter of a
superstar, Stella has managed to carve a huge place for herself in the fashion
world. And we love her for it. Her clothes are the height of class and speak
volumes of her personal talent.
13. FASHION DESIGNING IN INDIA
• Fashion is a huge industry in India. With
globalization Indian Fashion has got a wider
platform to display their talents and introduce
the 'Sari' to the world.
• Right from the traditional salwar kameez or
sarees to churidars, kurtis, the semi formal way of
wearing it over trousers or jeans, Capri’s and the
highly elegant and contemporary style of draping
sarees, from simply cotton blouses to halter-neck,
puffed sleeves, deep necks, and lycra-fitted
blouses.
14. Top fashion designers in the country.
• 1. Ritu Beri - She is known as the first Indian designer to present a collection in
Paris. Her first line of clothing in 1990, called Lavanya was a complete success
for Ritu in India and on the international market, with the range selling out very
quickly.
• 2. Rohit Bal - Titled as the 'India's Master of fabric and fantasy' by the Time
magazine in 1996, Rohit Bal's sense of aesthetics is finely honed, and each of
his creations is handcrafted to perfection, with meticulous attention to detail.
• 3. Rina Dhaka - Rina Dhaka is India’s leading fashion designer who burst onto
the fashion world in late 1980s. Winner of Yuv Rattan Award, she is counted
among the creative and innovative designers of the country. Rina Dhaka has
held shows in London, Paris, New York, Singapore, Hong Kong, Dubai, and
Jakarta. Her Singapore shows in 2001 and 2002 were major success.
International fashion magazines ‘Vogue’ and ‘Elle’ featured her work.
• 4. Manish Malhotra- His name is synonymous with style in Hindi films. He
revolutionized the fashion scene in Bollywood by envisioning a 'look' for the
character. He was exclusively asked to design clothes for Michael Jackson for his
appearance during the Bollywood Awards held in New York and the performer
was greatly pleased with his work.
• 5.Abu Jani and Sandeep Khosla-' The boys', as the twosome of Abu Jani and
Sandeep Khosla are known in the fashion circuit, can be considered among first
names in that made it big, by way of success, attention, fame and hype. It is a
creative alliance that exudes attitude and talent. They were one of the first to
display their creations at Harrods
15. • FASHION SHOWS
• A fashion show is an event put on by a fashion
designer to showcase his or her upcoming line of
clothing during Fashion Week.
• Fashion shows debut every season, particularly
the Spring/Summer and Fall/Winter seasons.
• This is where the latest fashion trends are made.
The most influential fashion week is Paris fashion
week, which showcases twice a year.
16. famous fashion shows in India and abroad:
• Lakme fashion week
• New York fashion week
• Wills lifestyle fashion week
• Milan fashion week
• Paris fashion week
• Berlin fashion week
• Amsterdam international fashion week
• London fashion week
• Japan fashion week
• Buenos aires fashion week
• Maiami fashion week
17. FASHION BRANDS
• Brands are the ones that give identity to a
fashion. They are created by designers and are
meant for sale.They carry the trust of the brand
and designer.Presenting a list of international
Fashion Brands.
18. IMPORTANT FASHION BRANDS
1 Adidas
2 Armani
3 Bentton
4 Calvin klein
5 Dolce & gabbona
6 ED Hardy
7 Fastrack
8 Gucci
9 Louis vultton
10 Lee
11 Levis
12 Longines Hamilton
13 Mango
14 Nike
15 Pepe Jeans
16 Prada
17 Puma
18 Rolex
19 Reebok
20 Tissot
21 Tommy Hilfiger
22 Wrangler
23 Woodland
24 Van Heusan
19. • FASHION BOUTIQUES
INTERNATIONAL BOUTIQUES
1 Chanel
2 Christian dior
3 Yves saint Laurent
4 Seven
5 Oak
6 Outfit
7 Cos
8 Machka
9 Vakko
10 Matches
INDIAN BOUTIQUES
1 Aki Narulla’s
2 Manish Arora’s
3 Umrao Tailor
4 Ritu Beri’s
5 Amara Palli’s
20. • FASHION SCHOOLS
• Fashion schools will provide you the training you
need to advance in your fashion career. Whether
you are interested in clothing design, fashion
merchandising, fashion marketing, or fashion in
general, they provide you with all. Here are
examples of very famous fashion schools.
21. INTERNATIONAL SCHOOLS
• Westwood College
• Arizona Fashion Design Schools
• Tucson Design College
• California Fashion Design Schools
• International Academy of Design & Technology
• Brooks College
• Colorado Fashion Design Schools
• Denver South Florida Fashion Designer Schools
• American InterContinental University
22. • FASHION MAGAZINEES
• Fashion magazines bring the world of
international fashion home. The best fashion,
beauty, shopping, health, travel and culture
,trends, runway slideshows are written in these
magzinees.
23. • Adversus: Lifestyle magazine featuring fashion, beauty, dreamcars, and travel.
• Bibi: Bridal and fashion magazine geared towards the people of the South Asia.
• Cashak: Fashion magazine covering fun, sexy styles and trends, plus nightlife.
• Elle: Covers everything from style and beauty trends to personalities and
lifestyle issues.
• FashionOffice: Features international trends in fashion, design, arts, and photo
stories from New York, Paris, London, Milan.
• Flip-Zone: French online fashion magazine featuring hundreds of collections:
couture, ready-to-wear, bridal, lingerie, swimwear, accessories and sportswear.
• Iconique: Includes virtual catwalk shows, news, editorials, beauty, trends blog,
iPod videos, podcast and more.
• Influenza: Trade publication for the fashion, beauty and entertainment
industries.
• Lucire: International source for the latest in fashion, beauty, and travel.
• Nirvana Woman: High-fashion, beauty, and upscale lifestyle magazine for the
contemporary South Asian woman.
• Sassybella: Australian fashion and beauty magazine.
• Vogue: Magazine for sophisticated female fashion mavens. Covers the latest in
beauty, style, health, fitness and celebrities.
24. FASHION CHANNELS
Fashion Channels are channels on television
which are devoted to fashion and modeling. They
show everything related to fashion from fashion
shows to models. There are two main fashion
channels in the world they are-
• Fashion TV
• World fashion channel
