Our deck that placed us on an accelerator
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This deck was used for a 5 minute pitch to investors, leading to our placement on a UK accelerator, investment and was the original vision for GigOwl. We didn't refer back to this enough when we were challenged whilst trying to verify assumptions or when we deviated from our original intentions. Accelerators have the tendency to 'studentize' you, making you question everything, loose hope. You need something that will keep your original goal in-line along with the results you uncover.
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Our deck that placed us on an accelerator
- 2. B2B Focus Customer interviews 160+ Early Access Requests Prototype, MVP, development testing Not just another music network
- 3. Opportunity
- 4. Opportunity
- 5. Why Now? Live Music Act October 2012
- 6. Problems
- 7. Solution
- 8. Solution Marketplace Unique Promotional Tools Redefine promoters - DIY / POPUP Increase Employability & Localised Growth Better Networking
- 9. Financials
- 11. Competitors
- 12. Team Anthony Bliss Founder, Product Chris Mead Co-Founder, Design 4+ Years R&D, Product Mgmt. & Marketing CarSearch Social Search Platform Online/Offline Lead Tracking for Mazda 3X Lead Conv. Rate Optimisation 4+ Years Creative Lead Award winning website designs Branding direction across print and web Creator of @Little_Elliot Industry Advisor 4+ Years Music Industry Professional MD of Us Is The New Them Recordings Growing independent musician 100+ Live Music Events
- 13. We love to listen THIS DECK- http://goo.gl/EpJ36 @gigowlapp owl@gigowl.co.uk gigowl.co.uk
- 14. References 1 http://www.bbc.co.uk/newsbeat/19952717 2 https://www.prsformusic.com/aboutus/corporateresources/reportsandpublications/addinguptheindustry 2011/Documents/Economic Insight 11 Dec.pdf The implementation of the Live Music Act in October 2012 will contribute to a healthy future for live music at all levels. Events with a capacity of 200 or less no longer need to obtain permission from their local authority, which should see more pubs willing to host musical performances in the coming months. Extending the range of venues available to performers can only be a good thing for the long-term future of live music. Growth at the top end of the market cannot be expected to continue if new acts aren’t presented with adequate opportunities to hone their craft.2 Thank you
- 15. Partner Network in USA & Canada, Australia 7,000 major outdoor events held each year, 700 folk festivals held each year in the UK Bullsh*t?
Editor's Notes
- UK Music Industry £3.8 Bn 2 Total 1.6 Bn 2 Live Music (B2C) 23 Mn Live Music (B2B Live Music Act in October 2012 Supply & Demand Market Technology Adept Audience 33,000 venues Niche occupational networking to over 146,000 people 1 Creating employment opportunities, knock on effect, stable, localised growth Win, Win, Win, Win. Problems Peace of mind Trust Security Convenience Communication Matchmaking Organisation Connections
- The market we're addressing (live music)
- The market we're addressing (live music)
- The market we're addressing (live music)
- Problem Issues Solving
- Problem Issues Solving
- Marketplace = Convenience Venues (Pubs, Gardens, Houses, Practise rooms, Recording Studios) & Professional Services (musicians, sound engineers, mastering studios)
- Revenue Model Y1 1 Per Month @ 1% Market Penetration Y2 2 Per Month @ 3% Market Penetration Y3 4 Per Month @ 10% Market Penetration Y4 8 Per Month @ 10% Market Penetration
- Revenue Model Y1 1 Per Month @ 1% Market Penetration Y2 2 Per Month @ 3% Market Penetration Y3 4 Per Month @ 10% Market Penetration Y4 8 Per Month @ 10% Market Penetration
- Competition How many? Who is your main competitor? Why can you compete?
- Team Previous experience, working together, domain knowledge of offline to online industry adoption
- Next
- End References 1 http://www.bbc.co.uk/newsbeat/19952717 2 https://www.prsformusic.com/aboutus/corporateresources/reportsandpublications/addinguptheindustry2011/Documents/Economic Insight 11 Dec.pdf The implementation of the Live Music Act in October 2012 will contribute to a healthy future for live music at all levels. Events with a capacity of 200 or less no longer need to obtain permission from their local authority, which should see more pubs willing to host musical performances in the coming months. Extending the range of venues available to performers can only be a good thing for the long-term future of live music. Growth at the top end of the market cannot be expected to continue if new acts aren’t presented with adequate opportunities to hone their craft.2
- End References 1 http://www.bbc.co.uk/newsbeat/19952717 2 https://www.prsformusic.com/aboutus/corporateresources/reportsandpublications/addinguptheindustry2011/Documents/Economic Insight 11 Dec.pdf The implementation of the Live Music Act in October 2012 will contribute to a healthy future for live music at all levels. Events with a capacity of 200 or less no longer need to obtain permission from their local authority, which should see more pubs willing to host musical performances in the coming months. Extending the range of venues available to performers can only be a good thing for the long-term future of live music. Growth at the top end of the market cannot be expected to continue if new acts aren’t presented with adequate opportunities to hone their craft.2