Why Instagram became one of the most popular Social Media platforms among popular brands for engaging and growing their brand awareness. Analytic tools for Instagram and how much does it cost.

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Get your business running on Instagram
By Tymoshchuk Anna
http://samurailife.net/wp-content/uploads/2012/12/instagram.jpg

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• Visual content – Approximately 65 percent of the
population are visual learners
• Instant message delivery- The brain processes
visual information 60,000 faster than text
• More than 300 million users
1. http://visualteachingalliance.com/
2. Wikipedia, Kevin Systrom, 15 october 2015
3. http://www.stepchange.ie/wp-content/themes/stepchange-responsive/images/broker-marketing-value-propositions.jpg

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1. http://ehs.eastchesterschools.org/m2/pluginfile.php/130420/course/section/61826/World%20Hands.jpg
2. Graig Smith, October 16, 2015
3. http://samurailife.net/wp-content/uploads/2012/12/instagram.jpg

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1. Shea Bennet, February 4, 2015 Instagram users in Canada
2. http://canadianimmigrant.ca/wordpress/wp-content/uploads/iStock_000002554429Medium1.jpg
3. http://samurailife.net/wp-content/uploads/2012/12/instagram.jpg
+

5. 8 Reasons for you to integrate Instagram
into your business
1. 10 times easier and faster to reach your target audience
2. Tell your story all over the World
3. Get closer with your customer by asking questions
4. Tell prospective investors about your plans
5. Learn from your competitors
6. Track the opportunities and successes by using Analytics tools
7. Cheaper and less time consume than doing focus groups
and questioners
8. Fast way to grow the company
1. 10 Reasons to use Instagram for Business – Curatti.”Curati. 30Jan.2014. Web. 20 Oct. 2015
2. http://samurailife.net/wp-content/uploads/2012/12/instagram.jpg

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http://kennyboykin.com/wp-content/uploads/2014/05/insta-time-2.png
The Huffington Post | By Damon Beres
The best time is from 1am and 5pm.
Hard-core users are tracking this platform the most ,
so it might be influencers, which will help to
promote your brand on Instagram.
The best day of the week- Thuesday
The best time in the evening- 5pm
The best time in the morning – 1am

7. +
• The number of Likes
• Comments under the post
• Followers you got during the campaign
• Engagement. Divide the number of Likes +
Comments and you get a % for the campaign.
• Hashtag usage. How many people use your
hashtag during the campaign and after.
• Increase in sales
1. http://cdn2.business2community.com/wp-content/uploads/2015/05/Like-Symbol.jpeg
2. http://michaelhyatt.com/wp-content/uploads/2009/12/iStock_000006428830Small.jpg
3. https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQsRH-Zc7vL_6PjJmcMfTR_3lFsjj2Hi92E55oAb-oeY4I3jEgh7Q
4. http://www.infonam.com/wp-content/uploads/2013/04/engagement-990x1024.jpg
5. http://2.bp.blogspot.com/-29pAv94U5lU/U_ftLTe9r-I/AAAAAAAAF2s/m5TWJJJofK0/s1600/hashtag-use.png
Metrics that helps you to estimate the popularity
and relevance of Instagram

8. + How to measure your success
Simply measured. A business tool that
allows to measure your online activity on
Instagram, including, your audience behavior
and demographics, performance, competitor’s
behavior, as well as, your online share to
competitors. Simply Measured Compare
performance among all of your Social Media
channels that are connected to it.
Iconosquare. An Instagram exclusive analytics
tool. Allows a business to understand the impact
which their Instagram posts have on their audience.
Within their dashboard, IconoSquare helps the
business manage all Instagram comments from their
community, run image contests, promote Instagram
posts on other social networks such as Facebook,
monitor image/photo contests and monitor
engagement with the business’s Instagram account.
1. http://www.postplanner.com/how-to-measure-instagram-marketing-success/
2. https://encrypted-
tbn2.gstatic.com/images?q=tbn:ANd9GcRc1w0ddURZUvSSCy2prQA28JdTd9vZkLv25eFrSWDCJhBY

9. + Who gets more benefits
B2B vs B2C
B2B:
• Visual benefits and value of
the product or service
• Third party
interest/engagement
• Demonstration of the
company’s growth
• Demonstration of the
Influencer and competitor’s
interest
B2C:
• Growing brand
awareness
• Engagement with
customers, which leads
to their actions
• Collecting Feedback
http://www.brandassetsindy.com/files/cache/ae56cfd7edbb42ae1a73656bae3ae65c_f288.png

10. How Instagram worked for Marc
Jacobs in April 2014
#CASTMEMARC gained 70,000
applications through all over the
world for the new fashion show.
Benefits for organization:
• Time saving
• Minimal cost of input
• World wide target audience
Benefits for applicants:
• Time saving
• Minimal cost input
• World wide opportunity
1. http://static.fashionpost.jp/article/wp-content/uploads/2014/04/20140407castmemarc.jpg
2. http://a4.files.saydaily.com/image/upload/c_fit,cs_srgb,dpr_1.0,q_80,w_620/MTIxNDI3Mjk0OTQ1NTEwOTI1.jpg

11. +
• Human resources- $45,000 to $120,000
• Analytics tools for Instagram – free to $150,00
• Instagram for business campaigns - $350,00 to $1
million
• Opportunity cost – The growth of brand awareness,
expand target audience, bring more investors, rise
competitiveness
1. http://currencyguide.eu/cad-en/Canadian%20Dollar%20logo.jpg
2. http://samurailife.net/wp-content/uploads/2012/12/instagram.jpg
3. http://www.shortstack.com/how-small-to-medium-sized-businesses-can-advertise-on-instagram/

12. +
Lewis Howes: “How to build your brand
on Instagram”
https://www.youtube.com/watch?v=tlM9Gxorf3k
"Lewis Howes on How to Build Your Brand on Instagram." YouTube. YouTube, n.d. Web. 20 Oct.
2015.

13. +
Thank you!
Now you are one step closer to succeeding in your
Business.
Explore more about Digital Strategies on http://annatymoshchuk.com/
http://samurailife.net/wp-content/uploads/2012/12/instagram.jpg