1. Grow Your Place

2. • Karl Daubmann – Associate Professor, Taubman
College of Architecture and Urban Planning at U of M
• Justin Mast – Partner, Practice Space, Detroit
• Mike Pietila – President, the Mortgage Beyond Network
• Alex Milshteyn – Associate Broker/Realtor, named
2011 REALTOR® Magazine’s 30 under 30

45. Mike Pietila
Owner & President of

46. The Business Model
Homeowner
The Service:
• LoanFit Training
• Lender Link
• TAPP
Benefits:
• Proper Preparation
• The Right Fit
• Time & Money Saved
• Simpler Scenarios
Lender
Needs:
• Qualified Leads
• Increased Productivity
• Level Playing Field
Benefits:
• Serious Leads
• Relevant Leads
• Time & Money Saved

47. Marketing Mind of Michigan
• Current
– The Web & Social Media
– Networking!!
• The Challenge
• 4 P’s of Pietila
– Not Marketing

48. Alex Milshteyn, CRS, GRI, ABR
Associate Broker

49. About Alex
• Selling Ann Arbor Real Estate since 2001
• 6 Full-Time Employees (3 Full Time + 3 Sales Agents)
• 201 Homes Sold in 2013
• Over 1,000 Homes Sold
• Top 1% of Realtors in Michigan and USA
• Realtor Magazine “30 Under 30”
• Crain’s Detroit “20 In Their 20’s”
• BBA, Eastern Michigan University

50. Marketing Approach
•
Market Domination
•
•
•
•
Print Marketing
Online Marketing
Stealth Marketing
Social Media Marketing
•
Result Oriented Marketing
•
Referral Marketing

51. Placemaking
•
Employee Recruitment Tours
•
Developer Consultations
•
Creating Neighborhoods

53. Next Month
• Women-Owned & Minority Business:
Bringing Distinctive Solutions to the Market
• Moderator: Linda Girard

54. Next Michigan Marketing Minds
Program:
March 8th
Women-Owned & Minority Business:
Bringing Distinctive Solutions to the
Market