Michigan Marketing Minds - February 11, 2014 - Placemaking: Building your Community

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Michigan Marketing Minds - February 11, 2014 - Placemaking: Building your Community

  1. 1. Grow Your Place
  2. 2. • Karl Daubmann – Associate Professor, Taubman College of Architecture and Urban Planning at U of M • Justin Mast – Partner, Practice Space, Detroit • Mike Pietila – President, the Mortgage Beyond Network • Alex Milshteyn – Associate Broker/Realtor, named 2011 REALTOR® Magazine’s 30 under 30
  3. 3. Mike Pietila Owner & President of
  4. 4. The Business Model Homeowner The Service: • LoanFit Training • Lender Link • TAPP Benefits: • Proper Preparation • The Right Fit • Time & Money Saved • Simpler Scenarios Lender Needs: • Qualified Leads • Increased Productivity • Level Playing Field Benefits: • Serious Leads • Relevant Leads • Time & Money Saved
  5. 5. Marketing Mind of Michigan • Current – The Web & Social Media – Networking!! • The Challenge • 4 P’s of Pietila – Not Marketing
  6. 6. Alex Milshteyn, CRS, GRI, ABR Associate Broker
  7. 7. About Alex • Selling Ann Arbor Real Estate since 2001 • 6 Full-Time Employees (3 Full Time + 3 Sales Agents) • 201 Homes Sold in 2013 • Over 1,000 Homes Sold • Top 1% of Realtors in Michigan and USA • Realtor Magazine “30 Under 30” • Crain’s Detroit “20 In Their 20’s” • BBA, Eastern Michigan University
  8. 8. Marketing Approach • Market Domination • • • • Print Marketing Online Marketing Stealth Marketing Social Media Marketing • Result Oriented Marketing • Referral Marketing
  9. 9. Placemaking • Employee Recruitment Tours • Developer Consultations • Creating Neighborhoods
  10. 10. Next Month • Women-Owned & Minority Business: Bringing Distinctive Solutions to the Market • Moderator: Linda Girard
  11. 11. Next Michigan Marketing Minds Program: March 8th Women-Owned & Minority Business: Bringing Distinctive Solutions to the Market

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