When I was a kid, my sister led me tobelieve that I came from Mars and myparents found me in the middle of bananatree ﬁeld.Thus, I grew up feeling a bit isolated,spending most of my time being curious onhow human works
until I discovered the greatestdiscovery of mankind..
I started to connect better with peopleand from then on, my curiosity led to observation..and the observation led to connection..
it is my lifelong passion to observe the way people interact with theirsurroundings, and the gap between what we think they doand what they really do
My passion has led me to explore a range ofprofessional and academic directionsbachelor ofaccountingﬁnancetraineebrandexecutivecreativeagency -strategicplannerMaster inInnovation andEntrepreneurship(in progress..)Minor inDesignStrategy andInteractionDesignï$$$
I’ve helped brands resolved theirconsumer’s tension..*projects in DDB where I was the brand ownera soda drink that wanted to engageconsumers in a more active lifestyle*an oatmeal brand that wanted tocreate a nation-wide movement forheart disease awareness*an automotive lubricant thatwanted to look more American*an NGO that aspired to provideengine of fun for children livingin refugee centersfrom “funny”to inspiring“some clients are great, but of course thereare those funny few.. :)”
..and try to make sense out of Jakartan’spassion for foodmy role:project leadresearcherkeywords:research methodologies:expert interviewsshadowingobservationsurveysbrainstormingconcept development70% of Jakartans live to eat, not eat to live. That’s why we’re interested tolook at the relationship between Jakartans and their food, as it can be agood indicator of where society is going and where consumers are heading.We used Danish-based methodology, SignBank® to collect “signs”;hindsights from the past and insights from the present to see the trails ofwhat is likely to happen in the society.Some extra-kilos later, we manage to collect hundreds of signs and clusterthem into predictions about the future in the category of taste preference,social interaction, environmental responsibility, and lifestyle. We launchedthe result of this study at 2011 TEDx Jakarta.a project initiated by DDB Indonesia - Pathﬁnder (Brand Planning Division)
I’ve utilized creative tools to help incontinencepeople adapt with their new lifekeywords:interaction designprototypingwireframingnarrativespersonasapplied creativitycreative brainstormingapplied neurobiology conceptsAs part of a kick-ass course that combines design thinking and neurobiology ofcreativity, I was involved in a project with Coloplast to provide innovative solutionsthat can improve user’s quality of life. Through a unique creative process (seevideo), the group discovered that the core issue for people with incontinenceproblem lies on their eﬀort to deal with emotional pain.500 post-its, 47 coﬀees, and 5 brainstorming sessions later, we came up with asolution to reframe the relationship between Coloplast and their users. Simply put:from user to lover (see user journey video). To envision the ecosystem of thisframing, I prototyped some possible touch points e.g. an app and a welcome packfor discharged patients.a project for CBS Applied Creativity and Design Thinking class with Sven Timo Borg, Christina Valdorf, AnnabellGast, Malene Rolsted and Jessica IbsenCLICK FOR WIREFRAMECLICK FOR CREATIVEPROCESSCLICK FOR USER JOURNEY
..and create a concept for people to embracemore of life through their guilty pleasureskeywords:service & interactiondesignconcept developmentservice blueprintexperience prototypingwireframingvideo scenarioIxD theoriesresearch methodsinterviewscamera journalssocial network analytics“Success does not come for free” was the obvious insight that we gatheredupon interviewing the busy business people, as part of our project inInteraction Design class. They longed to sleep as long as they want, eat allthe guilty pleasures, or simply do stuﬀ without having to consider other’sopinion. We tried to create the model of their unresolved tension throughthe concept of “Slacking Day”, which is a day where people co-createtogether to embrace their guilty pleasures.The concept’s service blueprint includes platform where user canparticipate on creating the movement and encourage others to have breaksfrom routine. The online platform includes location-based app and websitethat provides curated guide on slacking.a project for ITU - Interaction Design class with Torbjørn Aksdal and Matilde Graulund DublinCLICK FOR VIDEO SCENARIO
I’ve explored teen angst and consumerismthrough short moviesmy role:director, producer, editorkeywords:ﬁlmsstorytellingThe idea of learning new skills sparked in the summer of 2004. Me and a coupleof friends were thinking on making movies, because none of us have anyexperience on it and we thought that it can be a cool summer project. Cut to oneyear later, our movie was screened as the opening movie for Jakarta LGBT ﬁlmfestival. I see movie as a perfect medium to convey my point of view in life and toshare my ﬁndings on various observations I see in daily life.My summer projects up to now include some short ﬁlms, video art, and a failedattempt on acrobatic yoga.CLICK FOR MOVIE CLICK FOR MOVIE CLICK FOR MOVIE
..and provide service for spontaneoustravellers to explore cities in a diﬀerent waykeywords:service designconsumer journeyﬂow analysispaper prototypingbrainstormingnegative brainstormingI participated in 2012 Copenhagen Service Jam and teamed up with fourcool design enthusiasts to create a service along the theme “hiddensecrets”. During the course of a weekend, we created Urban Play: an onlineplatform that encourages oﬄine exploration and local interaction.The service is designed for travelers who’ve had enough with conventionalcity guides and longing to explore the city’s best kept secret and interactwith local fellow. The app reinvents traditional tourist guides and transformthe city into a playground, where exploration is driven by games.CPH Service Jam group: Kautsar Anggakara, Rosa Torguet, Alejandra Gonzalez, Sabine Madsen and Kristel PentCLICK FOR VIDEO SCENARIO
Above all, I am passionate on sharingmy knowledge to othersmy role:creative facilitatorkeywords:facilitation techniquescreative exploration toolscreative convergent toolsknowledge sharingpresentationservice design toolsprototypingI am currently developing a skill-set in the area of Creative Facilitation, and Ihave facilitated several workshops with students and professionals inIndonesia. I was introduced to diﬀerent strategic design and creativethinking tools through my minor in Design Strategy. My facilitation styleusually involves a mix between individual and group work, focus on doing(prototyping) than talking, and sharing examples or case studies.In 2013, I have facilitated two Design Thinking workshops with local creativeagencies in Jakarta. I have also initiated and facilitated 2013 JakartaService Jam, which is a part of the Global Service Jam event.CLICK FOR PRESENTATION CLICK FOR VIDEO REEL
I ponder and wonderI explore and discoverI create and share……and that’s whyme + creative strategy = great ﬁt
If you think that some ofmy terrestrial ﬂair can addvalue to your team, do letme know..Ciao for now!
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